Development Of Commerce Research Articles

Transforming of traditional commerce into e-commerce: Trends in the world and in Ukraine

Given the current circumstances of the late 2010s-early 2020s (pandemic, war) in Ukraine, e-commerce has received a stable basis for even greater growth rates, so the implementation of e-commerce tools in businesses of all levels is especially relevant. The goal of the study was the analysis of the development of commerce in the world and Ukraine and analysis of the current state of e-commerce. To achieve the goal, the methods of analysis, synthesis, projection, expert opinions were used. So, the evolutionary nature of transformational processes in commerce in the world is substantiated, the importance of introduction of e-commerce tools in businesses of all levels is proved. A comprehensive analysis of the latest research on the development of e-commerce, dedicated to the improvement of all stages of online commerce is performed. Reasons for the current formation of global world commerce are identified and structured by social, economic and technological nature, the trend of further development of the trade, namely the growing share of online commerce, is highlighted and substantiated. The assessment of the results of impact of COVID-19 pandemic shock on the state of both traditional and e-commerce is carried out, a forecasted state of commerce in the coming years after the pandemic and the perspective tools to be used in e-commerce are projected. The main factors and features of global processes of transformation of traditional commerce into e-commerce are determined. A comparative analysis of the state of e-commerce in the world and in Ukraine, as well as in different product categories, is carried out. Trends in the development of commerce in the South Korean cosmetics market have been identified on the example of the Ukrainian company Lovely Bunny Group LLC. The functional up-to-date trends which allow increase of traffic and sales are described. The advisability of implementation of innovative tools in e-commerce marketing is substantiated. Study results may be interesting for the businesses of different levels to significantly increase sales efficiency in both the short and medium terms

Development of electronic commerce and electronic business systems in Russia under uncertainty and risk

Development of electronic commerce and electronic business systems in Russia under uncertainty and risk

Adaptation of market mechanisms of organizing electronic commerce development in industry

Adaptation of market mechanisms of organizing electronic commerce development in industry

MODERN CONDITION AND DIRECT DEVELOPMENT OF WAREHOUSE LOGISTICS

Warehouse logistics plays an increasingly important role in the activities of enterprises and modern society in general. Warehouses are used both by manufacturing enterprises to store raw materials, materials and products ready for shipment, and by trading companies that store finished products there. The optimality of the work of industrial enterprises, the speed of turnover in trading companies, as well as the level of customer satisfaction depend on the efficiency of warehouse management. To organize an effective business, you need to be able to properly manage resources, flows and means. The main element of warehouse logistics is a warehouse, the purpose of which in modern conditions is no longer the storage of goods, it is transformed into a transshipment point for the provision of modern services of cross-docking, assembly, consolidation, sorting, labeling of goods in order to minimize the costs of transportation and storage of goods and reducing delivery time. This article analyzes modern warehouse logistics management mechanisms and examines its main types. It was determined that the growth of the consumer society and the rapid development of electronic commerce require innovative solutions to ensure higher warehousing efficiency. The world and Ukrainian market of warehouse services and its growth rates were also analyzed. The impact of digital transformation on requirements for warehouse logistics management is determined. On the basis of the research carried out, directions for the development of warehouse logistics in the modern world were identified.

Research on the Development Strategy of the Livestreaming E-commerce Industry under the Epidemic: Taking Taobao as an Example

In the epidemic of COVID-19, livestreaming commerce has become very popular. Brick-and-mortar stores in various regions of China have been greatly affected, because people can't go out to shop, so many enterprises are facing closure without sales revenue. However, there are still some problems with this new way of shopping. Taking Taobao as an example, this paper studied the development of livestreaming commerce in China under the epidemic situation from two dimensions of product quality and service. Research has found that although this approach has helped businesses stay on life support and help the economy recover. However, the poor product quality and service system still hinder the better development of this industry. In the face of the current problems, this paper analyses the causes of the two problems and proposes corresponding solutions for e-commerce platforms and anchors in view of different problems. This article is of great significance to the future development of the whole live commerce industry and e-commerce platform.

Data mining analytics investigate WeChat users’ behaviours: online social media and social commerce development

PurposeAs of December 2021, WeChat had more than 1.2 billion active users worldwide, making it the most active online social media in mainland China. The term social commerce is used to describe new online sales through a mix of social networks and/or peer-to-peer communication or marketing strategies in terms of allowing consumers to satisfy their shopping behaviour through online social media. Thus, given the numerous active users, the development of online social media and social commerce on WeChat is a critical issue of internet research.Design/methodology/approachThis empirical study takes WeChat as the online social media research object. Questionnaires for WeChat users in China were designed and distributed. All items are designed as nominal and ordinal scales (not Likert scale). The obtained data was put into a relational database (N = 2,342), and different meaningful patterns and rules were examined through data mining analytics, including clustering analysis and association rules, to explore the role of WeChat in the development of online social media and social commerce.FindingsPractical implications are presented according to the research findings of meaningful patterns and rules. In addition, alternatives to WeChat in terms of further development are also proposed according to the investigation findings of WeChat users’ behaviour and preferences in China.Originality/valueThis study concludes that online social media, such as WeChat, will be able to transcend the current development pattern of most online social media and make good use of investigating users’ behaviour and preferences, not only to stimulate the interaction of users in the social network, but also to create social commerce value in social sciences.

Awareness of business administration students of the role of digital marketing in the growth of e-commerce

Purpose: The aim of this study is to examine the extent to which business administration students are aware of the role of digital marketing in the growth of electronic commerce. Theoretical framework: Business administration students are asked to examine the role of digital marketing in the evolution of electronic commerce. The study examines the effect of gender, academic level, field training, and digital marketing experience on business administration students' understanding of digital marketing. Methodology: The research community consists of students in the College of Business Administration at the undergraduate level. The sample was (230) male and female students (95) males and (135) females from the University of Tabuk. The study tool measured the awareness of business administration students about digital marketing and the development of electronic commerce. Findings: The results came all expressions were high, and the emergence of the most increased responses showed a significant challenge in the importance of students' awareness of digital marketing in the growth of electronic commerce. Research, Practical & Social implications: It is clear from the above that there are no statistically significant differences in the understanding of business administration students of the role of digital marketing in the growth of electronic commerce according to a variable (gender, courses in digital marketing and electronic commerce, experience in digital marketing). Originality/value: We understand that there are many studies that discussed the digital marketing but we believe that the value of this study lies in the novelty of focusing on the awareness of business administration students of this interesting topic.

Applying particle swarm optimization algorithm-based collaborative filtering recommender system considering rating and review

With the rapid development of electronic commerce, the availability of a large amount of information on the products, as well as from other users, make the customers’ decision-making processes more time-consuming. The recommender system has emerged to assist the users choosing suitable products more easily, while companies can precision marketing more effectively. To solve the above-mentioned problems, this study adopted the particle swarm optimization algorithm (PSO) to determine the most suitable similarity of consumer ratings to avoid the problem of data distortion due to data sparsity. Moreover, bidirectional encoder representations from transformers (BERT) were applied to extract the characteristics of consumer feedbacks. Finally, the PSO was employed to determine the appropriate weight matrix and combine the characteristics of different data types. The combination of rating and review data could improve the recommendation performance. In addition, the proposed method was applied on six datasets of Amazon, and it outperformed several existing methods in terms of mean absolute error and mean squared error.

The Weapons of Revolution: Global Merchants and the Arms Trade in South America (1808-1824)

This article investigates the role that the arms trade connected to Hispanic American Independence Wars played in the transformations at the origins of 19th century globalization. It looks specifically at how arms supplies to governments encouraged the early post-mercantilist development of South American commerce, and some of the domino effects of such development. This turning point in economic history is analyzed through the biographical trajectories of merchants who were well positioned between geopolitics and trade, and who had “imperial” functions without being formally involved in imperialist projects. Business and political correspondence, notarial documents, and customs registers from archives in Europe and the Americas reveal the workings of networks and business affairs of global merchants whose companies were major arms importers in Buenos Aires during the years leading to Chile’s liberation. The threads of John McNeile’s (an important but neglected figure) and David DeForest’s networks hook onto the principal economic and political laboratories of the countries from whence most arms were imported: Great Britain and the United States. They reached Chile and Peru from Buenos Aires and remained crucial to the liberation campaigns, encouraging further commercial expansion along the American Pacific coast and toward Asia, and pioneering financial adventures. Relations between commercial houses active in Hispanic America and Asia reveal British and US transpacific networks and ties between Hispanic American and Asian commerce and economies. The article thus shows how, by bringing together fragmented and scattered sources from both sides of the Atlantic, the significance of the arms trade in South America as a driving force of globalization emerges.

DETERMINANTS OF THE DEVELOPMENT OF DIGITAL TRADE IN GLOBAL MARKETS

In the work, the author investigated the concept of determinants of the development of digital trade in global markets. The aim of this study is to identify the determinants of digital commerce development in global markets by identifying the main strengths, weaknesses, threats, and opportunities. The factors on which the degree of digital transformation depends have been identified. It is proposed to create a reference center in business structures with methodical and innovative departments that will help determine trends in global markets and integrate new products into digital trade. The author developed a system of determinants of the development of digital trade in the context of business structures. The author identified the main strengths, weaknesses, threats, and opportunities for the development of digital commerce, which were systematized into a system of determinants of the development of digital commerce in global markets. The study concluded that the development of digital commerce in global markets is taking place with positive dynamics, but business structures still face the problem of mobilizing digital technologies for innovation and sales. As a direction for further research, the author suggests exploring the development of an integrated approach to policy formation in the age of digital technologies.

Features of the development of electronic commerce: foreign experience

The article is devoted to the study of the peculiarities of the development of electronic commerce in different countries of the world. Three countries - Italy, the USA, and China - were chosen for the analysis of the features of the development of e-commerce. The first one is the most classical country of the Old World by many criteria, the second one – the most characteristic representative of the countries of “migrant capital”, the third one – the brightest representative among the Asian countries due to the high growth rates of economic indicators and a planned development system that is almost unique in the modern world. The most popular types of e-commerce transactions in Italy are business-to-consumer (B2C), business-to-business (B2B), and consumer-to-consumer (C2C). Italy is lagging behind other European countries in the development of e-commerce due to the country’s aging population, a low percentage of people with bank accounts and bank cards, the low percentage of people with high-quality Internet access, and the fact that only a little more than half of the country’s population uses smartphones. The US e-commerce market is characterized by two main directions of B2B and B2C formats. The e-commerce market in the US is moderately fragmented. Amazon, Walmart.com, and BestBuy.com are the leading online stores in the US e-commerce market. They account for 35% of all online revenues in the US. The mobile shopping category is a growing trend. The COVID-19 pandemic is accelerating the shift to online consumption as consumers practice social distancing, and e-commerce orders for food and medical supplies have become a survival and convenience tool for the American family. E-commerce in China, despite its rapid development, also faces a number of problems, such as the lack of a security system, insufficiently developed intellectual property institutions, illegal trade, and fraud. The resale of personal information seriously damages the possibilities of sustainable development of e-commerce. Nevertheless, the government is developing measures aimed at solving these challenges and strives to develop stable and safe online trade in the country.

РАЗВИТИЕ ЭЛЕКТРОННОЙ ТОРГОВЛИ В РАМКАХ ЕВРАЗИЙСКОГО ЭКОНОМИЧЕСКОГО СОЮЗА

The article presents ways to improve the development of electronic commerce within the framework of the Eurasian Economic Union. The authors noted the prospects for the development of electronic commerce in modern conditions, which are associated with the need to develop digital technologies, overcome the digital divide, and integrate small and medium-sized enterprises into the global Internet space.

ДЕТЕРМИНАНТЫ РАЗВИТИЯ ЭЛЕКТРОННОЙ ТОРГОВЛИ

The article identifies the factors influencing the development of e-commerce in the country, as well as factors affecting the consumer’s desire to make a purchase on the Internet. It is concluded that computer literacy, trust, the expected result (the benefit received) and the necessary efforts, the ease of obtaining a result compared to the invested efforts, social impact have an impact on customers. The level of online sales is also influenced by gender, level of education, age, income and marital status. At the state level, the development of online commerce is influenced by the degree of spread of e-banking and e-government in the country. The determinants of the development of online commerce are also: the number of Internet users, advanced logistics, express delivery capabilities, infrastructure of distribution centers, postal revenue, gross revenue from transportation, warehousing and postal services, total retail sales.

ОЦЕНКА УРОВНЯ ПРОНИКНОВЕНИЯ ИНТЕРНЕТА И РАЗВИТИЯ ЦИФРОВОЙ ТОРГОВЛИ

In order to assess the level of development of digital commerce, an analysis of the level of Internet penetration and, as a result, the development of digital commerce was carried out. It is determined that higher-quality and high-speed coverage of mobile communications and the Internet is inherent in developed countries – Germany, France, Japan, the UK, the USA, some of which already use advanced 5G technologies. The analysis suggests that the growth of the number of smartphone users and their use for access to the mobile Internet has a direct impact on the development of the digital retail market. The application and implementation of new technological solutions, the construction of infrastructure and base stations in remote and hard-to-reach territories will allow expanding the coverage of fixed and mobile Internet, thereby ensuring the growth of new digital users, and with them the growth in the number of purchases in virtual space, since it is progress in information and communication technologies that plays a decisive role in the development of the economy and digital commerce.

Conceptual framework and system of the Model law of the Commonwealth of Independent States “On Protection of Consumers”

The article substantiates the need to improve the model consumer legislation of the member states of the Commonwealth of Independent States (CIS), which has become brewing in connection with fundamental transformational changes in social life, development of electronic commerce, the development of new standards upon sale of goods, works, services to consumers. The paper draws attention to the differences in processes of approximation (harmonisation) of the national legislations of the EU member states and approximation of laws of the CIS member states, notes the specifics of international cooperation within the CIS. Before proceeding to the presentation of one of the possible alternate for improving the CIS model law on protection of consumers, authors analyze the state of modern legal regulation in the European Union, solitary states of the Western Europe, the CIS member states. As a result, it is concluded that it is possible to take into account the achievements of foreign lawmaking in the development of regulatory decisions in a number of areas of consumer protection: extension of scope of consumer’s legislation, formulating additional guarantees for protecting consumer rights in the field of e-commerce, developing a system of cross-border consumer’s disputes, and others. The structure of the act of consumer’s legislation proposed by the authors is based on the focus of the Russian Federation on the codification of consumer’s legislation, as well as on the modern needs for a uniform complex normative legal act that conflate both general issues of regulation of consumer’s relations and special provisions relating to the protection of consumer rights in certain areas of social relations (electronic commerce, sale of food, pharmaceutical products, housing and communal services, tourism services) or consumers belonging to socially vulnerable groups of the population (minors, the elderly, the disabled).

A Case for Effective Business Association Membership Codes of Ethics and Conduct

A business association is a collaborative organization founded and funded by businesses or business owners and usually represents companies operating in an industry or across industries. Business associations often institute a code of ethics, code of practice, and/or code of conduct that guide member company policy and behavior. Specifically, the paper will thoroughly define codes of ethics, conduct, and practice; their relationship to each other is delineated and explained; examples of three business associations’ codes of ethics and/or conduct are explored; and the U.S. legal environment—focusing on antitrust considerations that governs their organizational use—evaluated for business association compliance enforcement. Given this exploratory and explanatory research foundation, managerial recommendations are offered in the discussion section to assist business associations, and by extension, their member companies, in effectively utilizing such association governance codes in both association and company planning, policy development, and operational management activities in domestic and global commerce.

Research on Community Management Based on New-type Urbanization Strategy

With the development of industry and commerce, the rise of cities and the spread of urban civilization began. Cities are the main components of human civilization and develop with the advancement of human society and technology. The degree of urbanization is a necessary standard to measure the economic, social, cultural, and technological development of a country and a region. Urbanization refers to transforming the agricultural population into the non-agricultural population, agricultural regions into non-agricultural regions, and agricultural activities into non-agricultural activities. It includes not only the transfer of people and the change of development mode but also the change of geographical space and lifestyle. China's urbanization mainly began in the late 1970s after the “reform and opening-up.” Unlike the traditional concept of urbanization, the new-type urbanization strategy focuses on farmers and covers rural regions, gradually and effectively solving China's unique social development problems. In countries where residents' self-government is practiced, the city's government and social governance all fall on the community management organization - the sub-district office. China's economic development has entered a new stage, and significant breakthroughs have been made in reforming the economic system. Especially after the establishment of the socialist market economic system, some deep-rooted problems in the field of social governance have become increasingly prominent. This paper elaborates on the status quo, concerns, goals, and prospects of community management based on the new-type urbanization strategy in detail and provides a direction for China's policy on community management.

Application of industry 4.0 technologies in home delivery: A review

The development of the Internet has accelerated the development of electronic commerce, which has led to changes in the management of supply chains and logistics. Unlike traditional shopping trips, there is a need for home deliveries and appropriate logistics systems for their implementation. To overcome new challenges and achieve process efficiency and the quality of home delivery service, there is a need for individual or integrated application of various Industry 4.0 technologies such as the internet of things, additive manufacturing, autonomous vehicles, blockchain, big data, data mining, artificial intelligence, virtual and augmented reality, etc. Accordingly, this paper aims to provide a comprehensive overview and description of the application of technological solutions of Industry 4.0 in home delivery. This goal is achieved through a comprehensive literature review on the topic. The results indicate that although a large number of studies in the literature dealt with the application of individual or integrated Industry 4.0 solutions in home delivery or last-mile logistics, a comprehensive review of the application of existing solutions in home delivery has not been carried out so far. This is thereby the main contribution of this paper. Overview of the technologies application provides a basis for identification of those that have the widest possibilities and generate the most positive effects, and should thus be the focus of future studies and development plans.

Prospects and problems of digitalization of trade in the Republic of Kazakhstan at the present stage

This article examines the prospects and problems of digitalization of trade in the Republic of Kazakhstan at the present stage. The article points out the impact of the coronavirus pandemic on the global economy and industries, as well as the benefits and losses that participants in the global e-commerce may receive. The purpose of the study is to identify prospects for the development of the e-commerce market in the Republic of Kazakhstan. To achieve this goal, the following tasks were identified: to identify the conditions for the digitalization of trade in the Republic of Kazakhstan and its significance in terms of the economic development of the country and digital trade in Kazakhstan, the study of factors that may affect its development. In addition, the study will develop and propose a number of recommendations to improve the digitalization of trade in Kazakhstan and increase the competitiveness of businesses in this industry. In order not to be among the losers, it is necessary to introduce state regulation in the field of e-commerce, aimed at leveling the competitive conditions for foreign and domestic suppliers, creating the necessary infrastructure and stimulating the activities of domestic enterprises. The article also provides specific measures to improve the mechanism for the functioning of electronic commerce, such as creating favorable conditions, training, training entrepreneurs in digital skills, introducing restrictive measures in the activities of international marketplaces, and others. The authors of the article believe that the development of electronic commerce can be the key to new jobs and economic growth in the country.

Problems and Countermeasures of the Development of Small and Medium-sized Enterprises in Cross-border Electronic Commerce

Under the background of economic globalization, cross-border electronic commerce has become the foundation of China’s foreign trade development. Cross-border electronic commerce is a new type of trade developed in the process of economic globalization, which has developed rapidly in recent years, but there are still many shortcomings in the development of cross-border electronic commerce. In order to solve the problems existing in the development of small and medium-sized enterprises in cross-border electronic commerce, the thesis puts forward some suggestions based on the development model of cross-border electronic commerce, which lays the foundation for the development of small and medium-sized enterprises in cross-border electronic commerce.