Commerce Industry Research Articles

Overview of China’s Live Commerce Market: Douyin Case Study

This paper provides a snapshot and structural dive into China’s live commerce industry and economy, specifically focused on the key player platform, Douyin live commerce’s development, operational structure, and business overview. In the second half of the article, this article will explain why the live streaming market in the US is growing slower than in China, considering the differences in consumer habits, market environment, and culture. Finally, this paper will give some adjustment suggestions for potential live-streaming developers.

Utilizing a Fractional-Order Grey Model to Predict the Development Trends of China’s Electronic Commerce Service Industry

Electronic commerce plays a vital role in the digital age, and the creation of a good electronic commerce ecosystem is crucial to maintaining economic growth. The electronic commerce service industry is a leading indicator of electronic commerce development, and its possible changes imply the future trends and innovation directions of the electronic commerce industry. An accurate grasp of the possible future revenue scale of the electronic commerce service industry can provide decision-making information for government policy formulation. Electronic commerce companies must formulate operational plans based on the latest information to determine strategic directions that are reasonable and consistent with the actual situation. Although there exist many prediction methods, they often fail to produce ideal results when the number of observations is insufficient. The fractional-order grey model is a common method used to deal with small data set prediction problems. This study therefore proposes a new modeling procedure for the fractional-order grey model to predict the revenue scale of China’s electronic commerce service industry. The results of experiments demonstrate that the proposed procedure can yield robust outputs under the condition of small data sets to reduce decision-making risks. Therefore, it can be regarded as a practical small data set analysis tool for managers.

Pricing and service effort strategy in live streaming commerce supply chain under the equal proportion settlement mode.

Investigating novel collaboration modes is imperative for enhancing the cooperative ties between brand retailers and anchors as live streaming commerce moves progressively towards standardization. In this paper, we study a live streaming commerce supply chain system composed of a brand retailer and an Internet celebrity anchor. We also develop the pricing and live streaming service effort decision models under the equal proportion settlement mode of pit fee for the brand retailer and anchor. The research results show that under certain conditions, there is an optimal joint decision on price discount and live streaming service effort. In addition, the equal proportion settlement mode provides security for brand retailers but tends to expose the anchor's capabilities of live streaming sales. Consequently, anchors can only obtain a higher proportion of the pit fee by putting in more effort. Finally, through numerical analysis, we presented the impact of key parameters on the optimal decisions, demand, and profits of brand retailers and anchors. Based on these findings, we provided relevant managerial insights, offering valuable guidance and reference for the live streaming commerce industry.

Does traffic means sales: evidence from Chinese live streaming commerce market

PurposeThis research paper aims to investigate the critical factors influencing the live commerce industry and their implications for Key Opinion Leaders (KOLs) and brands.Design/methodology/approachThe study comprehensively reviews previous research, develops relevant hypotheses and utilizes personal information from 66 anchors, along with data from 23,000 product links obtained from the backends of live commerce platforms.FindingsThe study emphasizes that KOLs with higher traffic significantly influence Gross Merchandise Volume (GMV). Intriguingly, KOLs with lower traffic levels exhibit a more pronounced effect on Return on Investment (ROI), highlighting their significance in driving profitability. Furthermore, the study explores the correlation between KOL hashtags and GMV/ROI and the intricate relationship between product types and KOL hashtags.Practical implicationsThe findings significantly enhance the understanding of live shopping behavior and provide valuable insights for business management strategies. Practitioners can leverage this empirical evidence to make informed decisions, utilizing extensive data samples of KOLs and brands.Originality/valueThis research contributes unique insights into the live-streaming commerce industry using backend data from Live Streaming E-commerce platforms. The findings are more accurate based on market data than previous studies that relied on platform reviews or questionnaires. Additionally, this paper investigates the impact of KOLs on the performance of live e-commerce from three perspectives: GMV, ROI and hot-selling products.

Research on the Practical Logic Model of Knowledge-Based Live Commerce Streamer

In recent years, with the increasing homogenization of competition among live commerce streamers, the industry ecology has been deteriorating. As a rising star in the field of livestreaming, knowledge-based streamers have brought a huge impact to traditional ones and achieved great business success. They not only create a new trend of differentiated competition among streamers, but also to some extent promote the transformation and upgrading of live commerce industry. To the authors' best knowledge, no studies in research literature have focused on the practical logic of knowledge-based streamers. Therefore, this research takes knowledge-based streamers of China as the research objects, collects and analyzes relevant news, policies, literature, and interview materials. Through the grounded theory, this research summarizes and refines these practical experiences, explores the practical logic in the process of livestreaming, and establishes a theoretical model.

Multidimensional Evaluation of Consumers’ Shopping Risks under Live-Streaming Commerce

As a new e-commerce model, live-streaming commerce enhances consumers’ shopping experiences by providing deeply involved online interaction. However, in live-streaming commerce, consumers are also faced with many shopping risks, such as fake products, poor after-sales service, etc. Therefore, we propose an analysis framework to evaluate consumers’ shopping risks on live-streaming commerce platforms. In our framework, we first construct a multidimensional consumer shopping risk evaluation index system by considering different stakeholders involved in live-streaming commerce. Then, we assess consumer shopping risks based on an intuitionistic fuzzy analytic hierarchy process and cloud model. Our framework is applied to evaluate consumers’ shopping risks on four typical live streaming commerce platforms in China, i.e., Taobao, Douyin, Kuaishou, and JD.com. Our research results provide decision support for different parties involved in live-streaming commerce and thus promote the sustainable development of the live-streaming commerce industry.

The Evaluation of Employee Tax Incentive during Covid-19 Pandemic: A Study on Commerce Industry in Jakarta

The Evaluation of Employee Tax Incentive during Covid-19 Pandemic: A Study on Commerce Industry in Jakarta

Antecedents of E-Loyalty as Research for the Quick Commerce Industry

Background: Quick Commerce is currently the third generation business model after conventional stores and e-commerce, currently very attractive and huge market potential. Aim: The purpose of this study is to analyze the impact of E-Service quality on customer satisfaction and E-Loyalty of q-commerce customers in Indonesia. Method: The study was designed cross-sectionally using a well-structured questionnaire so that holistic information could be obtained on 341 q-commerce customers in Indonesia who often use the platform in fulfilling their daily needs. The research instrument is validated, then the collected data is analyzed using Smart Partial Least Square (PLS) for hypothesis testing. Findings: The results revealed a statistically significant positive relationship between service quality and its dimensions (safety, reliability, convenience, responsiveness), customer loyalty, and customer satisfaction. This research contributes to the study of online shopping on q-commerce platforms and provides advice over possible factors that may influence E-Service quality decisions.

Human-Computer Interaction Applied in Rental Market

The development of Human-Computer Interaction (HCI) provides opportunities and chal-lenges for humans. The growing uses of HCI are applied in broad industries, such as the technology industry, medical industry, and commerce industry, etc. This article indicates the importance of HCI in the commerce industry by comparing two rental apps and how these HCI principles can be applied to serve users better.

Cross-Border E-Commerce Logistics Service Challenges and Development

With the popularization of global economic integration and e -commerce, the cross -border e -commerce industry has developed rapidly. Driven by the multiple factors such as further opening up in the Chinese market, continuous improvement of related policies, and changes in consumer concepts and changes in shopping habits, the consumption demand for Chinese residents' consumption in imported goods has continued to increase, and the number of cross -border e -commerce platform users has also risen. The rapid development of the cross -border e -commerce industry has injected new vitality and development momentum into the cross -border e -commerce logistics industry. However, due to the large number of links involved in cross -border e -commerce logistics, complex processes, insufficient infrastructure, and directly affected by factors such as customs customs and tax policies, logistics services have become the main bottleneck restricting cross -border e -commerce development. This study put forward strategic suggestions to improve the quality of cross -border e -commerce logistics services through analysis of the status quo of cross -border e -commerce logistics services.

Research on the Development Strategy of the Livestreaming E-commerce Industry under the Epidemic: Taking Taobao as an Example

In the epidemic of COVID-19, livestreaming commerce has become very popular. Brick-and-mortar stores in various regions of China have been greatly affected, because people can't go out to shop, so many enterprises are facing closure without sales revenue. However, there are still some problems with this new way of shopping. Taking Taobao as an example, this paper studied the development of livestreaming commerce in China under the epidemic situation from two dimensions of product quality and service. Research has found that although this approach has helped businesses stay on life support and help the economy recover. However, the poor product quality and service system still hinder the better development of this industry. In the face of the current problems, this paper analyses the causes of the two problems and proposes corresponding solutions for e-commerce platforms and anchors in view of different problems. This article is of great significance to the future development of the whole live commerce industry and e-commerce platform.

Impulsive buying in Vietnamese mobile commerce: from the perspective of the S-O-R model

Vietnam is a fast-expanding country with tremendous potential for the mobile commerce (m-commerce) industry. From the stimulus-organism-response (S-O-R) approach, the study utilises the structural equation modelling to analyse the impact of various types of stimuli, including the platforms' review quality, observational learning, visual appeal, and price discount to create the impact that influences customers to buy impulsively. The result demonstrates the positive effects of the mentioned stimuli on customers' cognition and affection reaction, including perceived usefulness and positive emotions, which subsequently affect their mental state by forming an urge to buy impulsively.

Research on the application of face recognition technology in Electronic Commerce

In recent years, with the continuous development and update of Chinese information technology, the Internet information technology has been applied in all walks of life, even appears in our medical career, military system, social enterprise and so on many professions, especially electronic commerce industry. In order to effectively ensure the security, reliability and substance of e-commerce technology, Internet information technicians adopt the scanning authentication method to authenticate the user identity and ensure the authenticity and effectiveness of the user identity. Because the face recognition system is through the computer to scan the face image, so as to identify the identity information, compared with the traditional means of identification, has a certain degree of security and reliability. This paper mainly analyzes and studies the specific application performance of face recognition technology in e-commerce industry.

Food Commerce Upshots With Their Former Locus In The Economy With Respect To The Pandemic 2020 - A Drawback Or An Aid In South Kolkata, West Bengal

Background: The Food Commerce industry has flourished massively during the past decade in South Kolkata in West Bengal, with new outlets opening every now and then, so much so that this region is known as ‘Food Street’. Regardless of their scale of operations, each of these outlets had well established themselves, catering to their respective target markets and earning decent amount of revenue over the years. However, this growth suffered a setback owing to the origin of novel Coronavirus SARS-n-CoV-2. The growth rate declined to a great extent over the span of two years, with recent studies showing an overall stunted growth rate. Even though online marketing of these outlets and selling the food through delivery apps have aided the entrepreneurs, the cost to revenue ratio is not at par with that of the times before the pandemic hit. Overall, the pandemic has impacted the eateries in more way than initially imagined. Objectives: a) To reveal the various problems and scenarios of managing food business during the Covid-19 pandemic in South Kolkata region; b) To compare the present scenario of the food industry with how things were before prior to the pandemic to understand the nature of change during this time frame; and, c) To describe the challenges and methods implemented by the food retail business entrepreneurs and managers of the randomly selected establishments to hold a steady business flow during the Covid-19 pandemic. Methodology: The study follows a descriptive research design. Therefore, the research will describe the characteristics of the sample under study. The food outlets of South Kolkata have been chosen as the study location. 100 respondents were selected. The respondents are those who consume food from these outlets such that they represent the wider target market of the ‘Food Street’. Both Primary Data and Secondary Data were used. Primary Data was collected through sample survey. Random Sampling technique was used to choose the respondents. The study used quantitative data, therefore, only Quantitative analysis was performed. Results: The Research was able to depict the comparison between the present scenario and the situation prior to the pandemic. The study was able to reveal the challenges and problems that the food outlets had to suffer from. Also, the methods or strategies taken up by the entrepreneurs of these outlets to overcome the pandemic were discovered. 46% of the respondents opted for “Mobile Food Delivery” as their strategy to revive from losses. Conclusion: With COVID-19 having altered – and still in the process of altering – the definition of “normal” across the world, most industries are still scrambling to adjust. The effect on the restaurant industry has been particularly dramatic. With restaurants and pubs closed for sit-down service, many establishments are struggling to keep their heads above water. The food outlets located in South Kolkata shares the same fate and the research is able to highlight this effectively.

Research on the Innovation and Integration Development of Sports, Tourism, Culture and Commerce Industry in Daqing City

This paper studies the current situation and problems of the integrated development of sports, tourism, culture and business industry in Daqing. The results show that there are still some problems in the integrated development of sports, tourism, culture and business industry in Daqing, such as lack of cross-border talents in the sports industry, low integration degree among various departments, and less interaction with the era of big data. It is proposed to promote the innovative and integrated development of sports, tourism, culture and business industry through the construction of "Ice and Snow Carnival" series sports tourism projects, cross-boundary talent mining and training, strengthening the collaboration and cooperation between various departments, and fully exploiting the digital economy.

Product Authentication Technology Integrating Blockchain and Traceability Structure

To tackle the problems of questioning the authenticity of products faced in e-commerce live streaming and the low data integrity in the process of product transactions, the concept of traceability and a product authentication scheme that integrates blockchain technology and traceability are proposed. The proposed scheme deploys the product authentication strategy on the Ethereum blockchain in the form of a smart contract and calls the product authentication method on the traceability body by executing the smart contract to realize the authentication of product quality. A combination of on-chain and off-chain is used to store private information to guarantee information integrity. Security analysis results show that the proposed scheme can make the risk of information leakage lower and data security higher under the premise of achieving product certification. A system simulation experiment shows that the solution can meet product certification requirements and have a favorable impact on the live commerce industry.

Covid-19 Sparked the E-Commerce Revolution; Some Benefited, While Others Left in Cold

The world economy, and particularly international commerce, has incurred huge losses because of the coronavirus epidemic. Due to the worldwide lockdown, social isolation, and other precautions taken to prevent the spread of the COVID-19 pandemic, consumers have boosted their purchases on digital services. Therefore, the corporate environment underwent dramatic changes throughout the quarantine period. The COVID-19 crisis sped up the expansion of the digital commerce industry. The digital commerce industries have exploded in growth during the COVID-19 disaster. Businesses and consumers progressively "went online" as lockdowns became routine. It is anticipated that the growth rate of global ecommerce will be 12.2 percent in the year 2022, which will bring the total sales of global e-commerce to $5.542 trillion. Despite this, the pace of increase is slower than it was this time last year. By 2021, growth rates for worldwide e-commerce will have reached 16.3 percent. This is a slowdown compared to the growth rate of 26.4 percent that was seen in 2020, which was also the biggest year-over-year rise those experts anticipate between 2020 and 2025 and may be related to the coronavirus pandemic that occurred in recent years. Consumers in developing economies are the most likely to purchase online. Consumers and companies in many of the world's least developed nations have been unable to take advantage of pandemic-induced e-commerce prospects owing to continuing restrictions. These include high-cost internet services, an overdependence on cash, a lack of customer trust, and a populace with little digital skills. The danger is that the existing massive digital disparities between and within nations would deteriorate further in the aftermath of the epidemic.

Networks of Small Scale Agro Food Processing Enterprises in Dodoma, Morogoro and Singida Regions in Tanzania

For some time researchers in entrepreneurship have employed the concept of the network as a means of exploring how entrepreneurs do business. More recently, attempts have been made to show how networking contributes to small firm performance. The overall research on which this chapter is based aims to show how networking contributes to economic links in small agro-processing firms' activities. This paper assessed the influence of networking of small scale agro food processing enterprises in Dodoma, Morogoro and Singida Regions in Tanzania. Primary data were collected from 134 small agro processing firms. Secondary data were collected from Sokoine National Agricultural Library (SNAL), District councils, TRA, SIDO, Ministry of Industry and Trade, Ministry of agriculture, Tanzania Chamber of Commerce Industry and Agriculture (TCCIA), and National Bureau of Statistics and cluster officials. The paper focuses on a specific objective namely an understanding of the process of small firms' networking. The paper provides an in-depth analysis on the forms and structure of networks and how networks can facilitate linkage between local small-scale agro-processing firms and international firms. Data were collected using structured questionnaire. Data were analyzed using descriptive statistics. The analysis was grouped into how entrepreneurs value the contacts they make and their impact on business performance. The study also investigated the nature of organizational networks amongst agro-food processing firms and how network functions are translated into business performance. The findings indicate that agro-food processing firms value their sub-sectorial associations data were analysed using descriptive statistics. Results show that that small agro-food processing firms value their sub-sectorial associations. The findings also show that belonging to non-business-related associations is relevant in their business. This is however not the implication of getting direct assistance from these none related business associations. Therefore the study concludes that there is evidence of weak forward and backward linkage in the sub-sector because of poor linkages with rural farmers. The informal distribution channels are the most used in product and input marketing among the local and poor in Tanzania. It is recommended that dedicated public and private sector support on the development of small agro-food processing firms is called for the subsequent support of subsequent business and networking of the subsector. More importance should be given to local independent business organizations, local chambers of commerce and sub-sectoral associations in terms of the flexibility and efficiency of small agro-food processing enterprises.

An Analysis on FACTORS AFFECTING THE COMPETITIVENESS OF ECOMMERCE RETAILERS

This project report tries to explore all possible factors that are affecting the competitiveness of e commerce retailers. Competitiveness is one of the popular and yet controversial concepts in the literature. Not only its definition, but also its measurement is on debate. Because the concept has a multifaceted nature, there are some methodological challenges that make measurements difficult. Here, is an exploratory study & in-depth analysis by using an integrated approach to study competitiveness such as resources, abilities, processes, etc. The availability and continued growth of Internet technologies have created great opportunities for users all over the globe to benefit from IT services and use them in a variety of different ways. The use of IT to conduct business online is known as E Commerce (Electronic Commerce). According to me globalization is one of the biggest reasons for the rise of E commerce industry due to globalisation now our reach is extended. E commerce simply refers to buying & selling of products, services & information via computer network including internet. E commerce is a very vast industry in which there are different types of e commerce business exists i.e., B2B, B2C, C2B, C2C, G2B, G2C, C2G, B2G. they all the working or can be worked on an e commerce business model. And with the help of an e commerce their operations are so smooth & effective. There are many big players exists when it comes to an e commerce industry for example, Amazon, Flipkart, Udaan, Zomato, etc. E commerce industry is an emerging industry which is growing every day by some percentage, but with the growth percentage the competition, problems & challenges is also increasing. For that the analysis of the industry as well as the competitor is very crucial thing to do. We have to observe the industry very closely to understand the factors that are affecting the competitiveness of e commerce retailers.

On the Factors of Successful e-Commerce Platform Design during and after COVID-19 Pandemic Using Extended Fuzzy AHP Method

The ongoing COVID-19 pandemic has caused a paradigm shift in all aspects of contemporary human life. Everyday activities such as shopping have shifted from traditional methods to the ever-more growing online variants, allowing for an increase in electronic commerce (e-commerce) industry. As more services become available online, consumers often rely on trusted services, which are often reflected on the web and mobile platforms they are presented on. In this paper, we study the factors for successful e-commerce platform design in the Western Balkans region using Fuzzy Analytical Hierarchy Process (FAHP) with triangular fuzzy numbers. After an extensive literature overview, interviews with representatives of top-ranking e-commerce companies in the region, and the analysis of experts’ opinions, we select a number of factors and sub-factors for prioritization, taking into account pre-pandemic factors, as well as the ones of the pandemic itself. We extend the FAHP model, which now consists of five (instead of three) points of view. Finally, we present and discuss the results in the form of tables and graphs, as well as an overall recommendation of what should be taken into account when designing an e-commerce platform. Our results rank service quality and security factors first and criteria such as multilingual support last.