An Analysis on FACTORS AFFECTING THE COMPETITIVENESS OF ECOMMERCE RETAILERS

Abstract

This project report tries to explore all possible factors that are affecting the competitiveness of e commerce retailers. Competitiveness is one of the popular and yet controversial concepts in the literature. Not only its definition, but also its measurement is on debate. Because the concept has a multifaceted nature, there are some methodological challenges that make measurements difficult. Here, is an exploratory study & in-depth analysis by using an integrated approach to study competitiveness such as resources, abilities, processes, etc. The availability and continued growth of Internet technologies have created great opportunities for users all over the globe to benefit from IT services and use them in a variety of different ways. The use of IT to conduct business online is known as E Commerce (Electronic Commerce). According to me globalization is one of the biggest reasons for the rise of E commerce industry due to globalisation now our reach is extended. E commerce simply refers to buying & selling of products, services & information via computer network including internet. E commerce is a very vast industry in which there are different types of e commerce business exists i.e., B2B, B2C, C2B, C2C, G2B, G2C, C2G, B2G. they all the working or can be worked on an e commerce business model. And with the help of an e commerce their operations are so smooth & effective. There are many big players exists when it comes to an e commerce industry for example, Amazon, Flipkart, Udaan, Zomato, etc. E commerce industry is an emerging industry which is growing every day by some percentage, but with the growth percentage the competition, problems & challenges is also increasing. For that the analysis of the industry as well as the competitor is very crucial thing to do. We have to observe the industry very closely to understand the factors that are affecting the competitiveness of e commerce retailers.