The Indonesian government is currently intensifying work programs in the field of traditional arts and culture. In order to realize the promotion of the country's culture, the government has enacted a law on cultural promotion. One indicator of the achievement of the promotion of culture, among others, with the collection of data on traditional culture, the data mapping and data inventory can be processed into information and knowledge. In this research, indicators of performance indicators were compiled from connoisseurs of traditional works of art using data in the city of Malang, East Java, Indonesia. The results of the audience's opinion on cultural offerings can be used as a benchmark for the success of the promotion of traditional culture. When the culture is explored and tried to be displayed again, it is important to know the audience's satisfaction and understanding of the display that has just been witnessed. The results of the description of respondents in the form of opinions on the artwork will be collected as data processed using Text Mining with the Clustering of Fuzzy C-Means method to determine the audience's opinion about Feeling , which is related to feelings when viewing the beauty of the artwork, Value is related to the assessment to an art work that can be in the form of art weights contained in the work of art, and Emphasizing , which is related to empathy or respect for the art world, including professions related to the world such as dancers, musicians and others. The results achieved from this study show that has good performance on the proposed method. This can be known from the results of data testing using cluster variance V = 0.00000217901. Based on these values it can be concluded that the value of all cluster variants is good.