A simple strategy was reported toward a possible industrial preparation of smart plastic materials with persistent afterglow, ultraviolet protection, superhydrophobic properties and photochromism. Nanoparticles of rare-earth doped aluminate (NREA) were embedded into a polyurethane plastic composite. A combination of polyurethane (bulk material), silica nanoparticles (nanofiller), and NREA (luminous agent) was prepared. Achieving a uniform distribution of NREA in a polyurethane fluid allows for the manufactured plastic to be colorless. NREA showed diameters between 12 nm and 26 nm. When excited at 365 nm, the produced photoluminescent polyurethane composite demonstrated an emission band at 519 nm. NREA contents more than 1 % were found to exhibit persistent photoluminescence, whereas pigment concentrations less than 1 % were found to exhibit fluorescence emission. The created plastic concrete exhibited photochromism, as shown by the coloration parameters and photoluminescence spectra, which proved a change in color between transparent during daylight, green under ultraviolet rays, and greenish-yellow in darkness. The static contact angle tests demonstrated effective superhydrophobic properties. Significant improvements were detected ultraviolet protection and photostability. The hardness properties, structural compositions, and morphology of the developed polyurethane plastics were also explored.