Although, as Steven Pond argues, “connections between the music and marketing loom over any discussion of fusion jazz,” those discussions often rely on either assuming or dismissing the idea that commercial concerns imply the corruption of an anterior musical purity. Such discussions not only disregard the necessity of material circulation which a recording's commodity status requires, but they also regularly conflate a musician's interests and goals with those of a record company. With this article, I make distinct what has previously been conflated by considering both the differences and the similarities between Miles Davis's and Columbia Records's values in relation to marketing during the contested and commonly misrepresented period of early‐1970s fusion jazz. I emphasize that while Columbia's primary concern was in reaching what it recognized to be an expansive and lucrative white youth audience, Davis would not be satisfied until Columbia began selling his music “black” in order for his recordings to reach a significant number of African American listeners. This article thereby contributes to an ongoing critical reevaluation of fusion jazz while highlighting a key issue for those jazz scholars concerned more broadly with a recording's role in the creation of musical meaning.