The present paper has been specifically designed to scrutinize the aspect of colorism in Toni Morrisons well acclaimed novel God Help the Child. African American literature is an academic body of writing produced by African descendants residing in America. The literary canon of African- American literature emerged in late part of 18th century in oral forms like sermon, gospel, music, jazz, blues and spirituals. African American writers have deliberately expressed their painful agony, racial segregation, social injustice and ill treatment which they tolerated in white American society. Toni Morrison was a prolific female novelist of African-American literary writing. Morrisons eleventh novel God Help the Child prominently deals with colorism, racism and child abuse. Conceptually, the term Colorism was coined by Alice Walker to address the superiority of lighter or white skin over the dark. Colorism has its genetic roots in racism because without racism the standardization of color conflict would not be exist. The novel unfolds the story of Bride, also known as Lula Ann who is born with dark black color. She receives ill treatment by her own parents and gets negative rejection because of having black skin. Brides dark color ruins her golden childhood period. Louis Bridewell rejects Bride from accepting as his baby. Similarly, Sweetness breeds Bride with harsh treatment and cruelty. The research study will primarily focus on to address the color conflict faced by child protagonist Lula Ann.