The article deals with the development of a university instructor through the integration of formal and non-formal education within the framework of the School of Pedagogical Excellence (SPE). The relevance of the topic is confirmed by lack of a system of continuous pedagogical education for instructors of specialized universities. The aim is to study the potential of the SPE and generalize the experience in creating educational and developmental environment for pedagogical creativity. Aт overview of researches in training of teaching doctors is given. Authors present the approaches to the integration of formal and non-formal components of continuing pedagogical education. The empirical base of the research is Volgograd State Medical University. The structure and activities of the SPE are presented. An analysis of the learning outcomes has proved the effectiveness of the concept. The content meets the educational needs of the university staff and provides psychological and andragogical support for the development of specialists and the distribution of innovative experience. The SPE provides opportunities for non-formal education through the exchange of experience and joint projects. The collaboration of instructors in humanitarian, natural, medical and social sciences help to enrich the content of all disciplines with professionally and personally significant values, promoting the joint development of educators and students. The possibility of instant implementation of modern pedagogical technologies due to the parallel additional pedagogical education and the professional activities is valuable. The results can improve the system of continuous pedagogical education for university instructors.