This study investigates the influence of different light qualities, including red, green, blue, purple, and white lights, on the growth, physiological activity, and ornamental characteristics of two Coleus cultivars. Emphasizing the importance of leveraging phenotypic plasticity in plants within controlled environments, using light quality is a practice prevalent in the ornamental industry. The research explores the varied responses of two Coleus cultivars to distinct light spectra. The key findings reveal the efficacy of red light in enhancing shoot and leaf parameters in C. ‘Highway Ruby’, while red and green light exhibit comparable effects on shoot width and leaf dimensions in C. ‘Wizard Jade’. White light-emitting diodes (LEDs), particularly with color temperatures of 4100 K and 6500 K, promote root length growth in the respective cultivars. Moreover, chlorophyll content and remote sensing vegetation indices, including chlorophyll content (SPAD units), the normalized difference vegetation index (NDVI), the modified chlorophyll absorption ratio index (MCARI), and the photochemical reflectance index (PRI), along with the chlorophyll fluorescence, were significantly affected by light qualities, with distinct responses observed between the cultivars. In summary, this study highlights the transformative potential of LED technology in optimizing the growth and ornamental quality of foliage plants like Coleus, setting a benchmark for light quality conditions. By leveraging LED technology, producers and nursery growers access enhanced energy efficiency and unparalleled versatility, paving the way for significant advancements in plant growth, color intensity, and two-tone variations. This presents a distinct advantage over conventional production methods, offering a more sustainable and economically viable approach for increased plant reproduction and growth development. Likewise, the specific benefits derived from this study provide invaluable insights, enabling growers to strategically develop ornamental varieties that thrive under optimized light conditions and exhibit heightened visual appeal and market desirability.