Lek polygyny, monogamy and scramble promiscuity have been reported in the two families and five species of Recent sirenians. Evidence for lek mating in the dugong or "sea pig" (Dugong dugon), monogamy in Steller's sea cow (Hydrodamalis gigas), and scramble promiscuity in the three manatees or "river cows" (Trichechus manatus, Trichechus senegalensis, and Trichechus inunguis), as well as in one dugong population, is reviewed. Sirenians are long-lived "K-strategists" with precocious young, few potential young per female lifetime, high female investment in a few young, little apparent opportunity for post-copulatory male investment, and "paenungulate" reproductive physiologies that appear to increase uncertainty as to female receptivity and assurance as to paternity. Common features notwithstanding, diverse habitats, climates, and niches may account for mating system diversity. Scenarios for evolution of diverse mating systems, based on our understanding of mating systems in terrestrial herbivores, are presented. The dugong retains the ancestral low latitude marine, seagrass dependent, bottom-feeding, niche characteristic of diverse, tusked, Oligocene and Miocene sirenian faunas. With a long breeding season and high polygyny potential, retention of tusks by male dugongs in the absence of any foraging function suggests that tusks may have always had social functions and lekking may be of ancient origin. The sea cow lineage, isolated on the shoreline of the northeastern Pacific as seagrasses declined, turned to surface foraging on chemically undefended kelps and lost both tusks and molar teeth. As it followed kelps northwards, adaptation to a cold-temperate climate compressed the breeding season, limited the polygyny potential, and, in conjunction with incentives for paternal investment, favored pair bonding and the monogamous mating system postulated by George Steller (1751). Manatees, evolving in botanically-rich fresh waters of the Amazon basin as an aberrant offshoot of the marine dugongid line, remained in the tropics and retained a high polygyny potential, but became generalist foragers in the upper few meters of the water column. Labyrinthine river systems provided little opportunity for male aggregation and display (or rhizome foraging) and tusks were lost as the uncertainty of female inseminability drove the mating system toward scramble promiscuity and sperm competition. An observation of manatee-like behavior in a dense and sedentary dugong population in eastern Australia suggests plasticity in sirenian mating, and the likelihood that a form of scramble promiscuity may exist where no suitable site for lekking is available, where large group size makes female defence impossible, or where vulnerability of territorial males to hunting has resulted in extirpation of a lekking tradition. Dugong and manatee life history characteristics conform to expectations based on observed differences in mating systems.