Abstract Due to their high performance and low-cost demands, internally treated tube heat exchanger surfaces are one of the passive heat transfer enhancements that have caught the industry's attention. At bulk temperatures of 30 °C, an experiment for the insertion of 1 mm and 0.5 mm wire coils with a constant pitch length of 8 mm was carried out in this study. The results on the improvement of heat transfer, including the velocity profile, Nusselt number, friction factor, and thermal enhancement efficiency, were significant. Based on a lower surface temperature recorded beyond the uncertainty value, the results demonstrated an improvement in heat transfer for smaller diameters of wire coil inserts. Interestingly, this improvement is concentrated at low Reynolds numbers, indicating that there may be a point at which an increase in wire thickness does not necessarily result in an equivalent improvement in heat transfer. For both wire thicknesses, a Nusselt number increase of up to 5 times was observed. The friction factor penalty, however, varies depending on the wire thickness, with a higher magnitude (3.2-fold increase) obtained for 1mm as opposed to a 1.8-fold increase for the lower counterpart. This distinction results in the 0.5 mm coil insert gaining better overall performance with an average of 2.2 for the thermal performance ratio, further solidifying the advantage of this technique for enhancing heat transfer in conduits.