Cognitive Valence Research Articles

Testing the dominant mediator in EPPM: An empirical study on household anti-malware software users

A key research area in information systems security (ISec) is explaining or improving users’ IS security outcomes via the extended parallel process model (EPPM) lens. While the theoretical construct in emotional valence (e.g., fear) and cognitive valence (e.g., perceived efficacy) were deemed as mediators in previous EPPM-related ISec studies, existing research has ignored the value of testing and reporting the dominant mediator between the emotional valence and the cognitive valence. In this paper, we reintroduce the theoretical origins of the dominant mediator assumption in EPPM and highlight its merits using the multiple mediation method. Theoretically, we illustrate how testing and reporting the dominant mediator can help identify the dominant mechanism triggering specific behavioral outcomes. Further, this paper questions the dominant mediating role of fear on the behavioral outcome in ISec context. Methodologically, this study proposes to assess the dominant mediator via a multiple mediation model instead of using the discriminant value equation introduced by Witte (1995), Witte et al. (1996) and enhanced by Chen et al. (2021) when testing the EPPM theory in the ISec context.

Characterizing social and cognitive EEG-ERP through multiple kernel learning

EEG-ERP social-cognitive studies with healthy populations commonly fail to provide significant evidence due to low-quality data and the inherent similarity between groups. We propose a multiple kernel learning-based approach to enhance classification accuracy while keeping the traceability of the features (frequency bands or regions of interest) as a linear combination of kernels. These weights determine the relevance of each source of information, which is crucial for specialists. As a case study, we classify healthy ex-combatants of the Colombian armed conflict and civilians through a cognitive valence recognition task. Although previous works have shown accuracies below 80% with these groups, our proposal achieved an F1 score of 98%, revealing the most relevant bands and brain regions, which are the base for socio-cognitive trainings. With this methodology, we aim to contribute to standardizing EEG analyses and enhancing their statistics.

B2C 물류서비스 이용자의 프라이버시 위험, 프라이버시 신뢰, 프라이버시 우려, 정보보호정책 준수의지에 대한 실증연구 : 인지밸런스이론 접근

본 연구는 B2C 물류서비스 이용자의 프라이버시 심리를 조사하였다. 본 연구에서는 인지밸런스이론을 이용해 이론적 프레임워크를 개발하였고, 이 프레임워크를 이용해 물류보안지식, 프라이버시 신뢰, 프라이버시 위험, 프라이버시 우려, 개인정보보호를 위한 컴플라이언스 행동의지에 대한 연구모델을 제안하였다. 그리고, B2C 물류서비스 이용자들을 대상으로 설문조사를 통해, 151부의 유효한 응답을 획득하였고, 구조방정식 소프트웨어를 이용해 실증분석을 하였다. 실증분석 결과를 살펴보면, 물류보안 지식은 프라이버시 신뢰와 위험에 영향을 미쳤고, 프라이버시 신뢰는 컴플라이언스 행동의지에 영향을 미쳤다. 그러나, 물류보안지식은 컴플라이언스 행동의지에 영향을 미치지 않았다. 본 연구결과는 물류서비스에서 정보보안과 프라이버시 보호가 중시되는 현 시점에서 연구자들에게 물류보안 연구를 위한 이론적 시사점을 제공해 줄 것이고, 실무자들에게는 보다 안전한 물류서비스 개발을 위한 시사점을 제공해 줄 것이다.

Examining First Date Goals across Different Types of Date Initiation

Individual goals for first dates are examined in the context of requesting the first date, accepting a first date request, going on a blind date, and going on a group date in a sample of 211 college students. Results indicate that first dates are more likely to be group dates than blind dates or requested dates and those individuals on blind dates and group dates are less likely to endorse goals of having sex or investigating romantic potential than those who request or accept the first date. Results are considered using error management theory, cognitive valence theory, and stage models of relationships. The differences that emerge across the type of date initiation indicate the type of date initiation and are important in addressing courtship.

Exploring the Effects of Sex and Mode of Presentation in Perceptions of Dating Goals in Video-Dating

The study examines how sex and mode of presentation influence perceptions of dating goals (Mongeau, Serewicz, & Therrien, 2004) in a video-dating context. We examine sex differences in perceived dating goals by exploring explanations for these differences involving perceptual thresholds and cue usage (i.e., access to flirting cues). We employ a 2 (Sex: Male or Female) × 3 (Mode of Presentation: Transcript, Audio, Audio-Visual) factorial analysis of variance design to compare these different potential causal mechanisms. Error management theory, cognitive valence theory, and male insensitivity to behavioral cues are invoked as overarching theoretical frameworks.

Gender Differences in Perceptions of Women’s Sexual Interest during Cross-Sex Interactions: An Application and Extension of Cognitive Valence Theory

Researchers have consistently found that men report that women display more sexual interest than women report they actually do in cross-sex interactions (e.g., Abbey, 1982). Cognitive Valence Theory is employed to provide a theoretical framework to help understand these findings (Andersen, 1989). A series of perceptual and cognitive processes consistent with Cognitive Valence Theory were examined as possible explanations for the gender difference. Gender differences emerge for both perceptual and cognitive variables. In addition, perceptions of sexually motivated behaviors and variables associated with appropriateness judgments and personal receptivity were found to predict perceptions of women’s sexual interest.

An Empirical Comparison of Three Theories of Nonverbal Immediacy Exchange

This study provides a contrastive test of three immediacy-exchange theories: Burgeon's expectancy violations theory (EVT), Cappella and Greene's discrepancy-arousal theory (DAT), and Andersen's cognitive valence theory (CVT). EVT predicts that high immediacy, by rewarding communicators, leads to an orientation response and positive behavioral and affective outcomes. In contrast, DAT and CVT predict aversive arousal and compensatory responses in response to high immediacy increases. Findings from opposite-sex friend dyads failed to find unequivocal support for a single theory. Targets showed a mix of reciprocal and compensatory responses in the higher immediacy condition, indicating that existing immediacy-exchange theories should consider incorporating elements from all three theories and perhaps from dialectics theory to explain the complex reactions that occur in response to high immediacy changes from friends.