Performance ImprovementVolume 39, Issue 8 p. 18-23 Article The emotional side of performance improvement Richard F. Gerson PhD, CMC, Richard F. Gerson PhD, CMC Richard Gerson is President of Gerson Goodson Performance Management, a training and consulting firm specializing in elevating the performances of people, teams, and organizations by helping them identify and manage their thoughts, feelings, emotions, attitudes, and behaviors. Richard was one of the pioneers in the performance psychology field, having developed training programs and consulting services in this area since 1979. He is an expert in identifying behavioral and mental strategies that people use to perform at a high level and then developing training programs to both improve the performance of the exemplars and transfer those strategies to other performers. Richard's strength in helping others achieve high levels of performance and success lies in his abilities to coach and mentor people in such a way that they expand their comfort zones and stretch their limits. He uses a variety of techniques from sports psychology, cognitive-behavioral psychology, and Neuro-Linguistic Programming (NLP) to accomplish these goals. Richard has a doctorate in Sports Psychology from Florida State University. He has published 15 books and more than 300 articles in journals, magazines, newspapers, and newsletters. He is also a Certified Management Consultant, along with holding several other professional certifications. He is a much-sought-after speaker in the areas of performance psychology, performance improvement, motivation, sales, and customer service. His application of sports and performance psychology techniques to the business world helps people achieve their goals, motivate themselves to become peak performers, and reach ever-expanding levels of skill. Richard may be reached at getrich@richgerson.com.Search for more papers by this author Richard F. Gerson PhD, CMC, Richard F. Gerson PhD, CMC Richard Gerson is President of Gerson Goodson Performance Management, a training and consulting firm specializing in elevating the performances of people, teams, and organizations by helping them identify and manage their thoughts, feelings, emotions, attitudes, and behaviors. Richard was one of the pioneers in the performance psychology field, having developed training programs and consulting services in this area since 1979. He is an expert in identifying behavioral and mental strategies that people use to perform at a high level and then developing training programs to both improve the performance of the exemplars and transfer those strategies to other performers. Richard's strength in helping others achieve high levels of performance and success lies in his abilities to coach and mentor people in such a way that they expand their comfort zones and stretch their limits. He uses a variety of techniques from sports psychology, cognitive-behavioral psychology, and Neuro-Linguistic Programming (NLP) to accomplish these goals. Richard has a doctorate in Sports Psychology from Florida State University. He has published 15 books and more than 300 articles in journals, magazines, newspapers, and newsletters. He is also a Certified Management Consultant, along with holding several other professional certifications. He is a much-sought-after speaker in the areas of performance psychology, performance improvement, motivation, sales, and customer service. His application of sports and performance psychology techniques to the business world helps people achieve their goals, motivate themselves to become peak performers, and reach ever-expanding levels of skill. Richard may be reached at getrich@richgerson.com.Search for more papers by this author First published: 08 February 2007 https://doi.org/10.1002/pfi.4140390808Citations: 2 AboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinkedInRedditWechat Citing Literature Volume39, Issue8September 2000Pages 18-23 RelatedInformation