Artificial intelligence and Robotic process automation, commonly known as Cognitive automation, are now revolutionizing business processes and delivering Intelligent automation solutions. The objective of this paper is to explain how AI is connected to RPA and how these two technologies improve proper business functioning. Since organizations are trying to make their processes more efficient, the demand for such automation tools that execute simple tasks and learn from data is greatest. To that end, the present study adopted a mixed-methods approach based on quantitative and qualitative research procedures. The primary data were obtained through the questionnaires of those organizations that have already implemented AI and RPA and the four interviews of the industry specialists. Furthermore, primary data supplemented by second data sourced from peer-reviewed journals and white papers where relevant were considered in substantiation of the research findings. The paper outlines the advantages of IA for organizations, including increased operation efficiency, better customer experience, and higher employee morale. Key insights include confirming that organizations with AI and RPA achieve much lower operating expenses and the duration required to accomplish repetitive activities. However, the study also reveals issues using these technologies, such as data security and retraining costs. In general, this study adds to the knowledge of effectively managing the strategic directions in BPO using AI and RPA integration while providing insights to companies on the approaches towards realizing this type of transformational change. In other words, there has been a gradual accumulation in the evolution of business automation that has characterized the industrial and economic revolution over the centuries.