Coffee Shop Owners Research Articles

The Impact of Store Atmosphere and Product Variation on Customer Preference : Study at Tjap Djajakarta Cafe Malang

Nowadays, cafés are a highly saturated business, especially in Malang City. Due to the high number of café options, customers tend to choose cafés that suit their preferences. Therefore, coffee shop owners must maximize many aspects of their cafés, such as store atmosphere and product variation. These variables are being implemented in Tjap Djajakarta café Malang. This quantitative research involved distributing questionnaires directly to customer of Tjap Djajakarta café who have made purchase. Purposive sampling was used, and data were analyzed using multiple linear regression (Y = a + b1X1 + b2X2+ e) and hypothesis testing. The findings shows that store atmosphere have partial influence to customer preference while product variation doesn’t. Collectively, both variables contribute 37, 8 % influence to customer preference with 62, 2% is influenced by other variables. The study concluded that only store atmosphere variable that significantly influence customer preference. Tjap Djajakarta café is suggested to explore more variation in their menu especially main course. Furthermore, Tjap Djajakarta also suggested to enhance the product aesthetic especially for coffee product by performing latte art.

The Impact of digital payments on small coffee business in India

India's coffee industry has experienced notable growth, fuelled by rising demand for specialty coffee and a thriving start-up culture. However, small coffee businesses continue to face challenges such as fierce competition, limited resources, and reliance on a cash-driven economy. This study examines the impact of digital payments on these small enterprises, focusing on key aspects like convenience, security, speed, data-driven insights, and reduced costs associated with cash handling. Utilizing a mixed-methods approach, the research integrates both quantitative and qualitative analyses. Primary data is gathered through structured surveys from 200-300 small coffee business owners and customers, complemented by in-depth interviews with 10-15 coffee shop owners. Additionally, secondary data from industry reports and case studies enriches the analysis. Statistical tools, including descriptive and inferential statistics, correlation analysis, and factor analysis, are employed for quantitative data, while thematic analysis interprets qualitative insights. The study reveals that digital payments significantly improve operational efficiency, enhance customer satisfaction, and boost revenue for small coffee businesses. Challenges such as digital literacy gaps, cyber security concerns, and infrastructural limitations remain. The findings recommend that small coffee businesses can optimize the benefits of digital payments by investing in digital literacy, addressing security issues, and leveraging data insights for informed decision-making.

The Role of Purchase Behavior in Consumers' Intent to Revisit and Recommend Coffee Shops in Manila: A Mediation Analysis

The study investigates the influence of purchase behaviour on customers' intentions to revisit and recommend coffee shops in Manila, utilizing a mediation analysis. In light of coffee shops' growing significance as social and recreational venues, this study attempts to comprehend the all-encompassing experience that fosters patron loyalty. The study specifically examines how characteristics such as product, service, price, and physical environment quality influence consumer satisfaction and buying behaviour. These factors then influence consumers' inclination to recommend and return. We employed a causal quantitative research methodology to gather data from 235 customers of coffee shops located in Metro Manila through a structured survey. We used a structural equation modelling technique known as partial least squares (PLS-SEM) to examine the correlations between the variables. The results indicate that the quality of the product and the pricing significantly influence customer satisfaction and purchasing behaviour, two major factors that determine intents to return and recommend. However, there was no substantial direct effect of either physical environment or service quality on purchasing behaviour, indicating the possibility of other factors at play. The study emphasizes how crucial it is to uphold fair pricing policies and excellent standards for products in order to increase client loyalty. It also emphasizes how intricate client experiences may be and how important it is for coffee shops to concentrate on the whole experience rather than just their product lines. For coffee shop owners and managers looking to improve consumer advocacy and retention in a cutthroat industry, the findings offer insightful information.

Social Media's Influence on Productivity in Working Space Facilities : Studies on Cofffe Shop in Cimahi City, Indonesia

This study aims to determine and analyze the influence of social media on productivity in workspace facilities located in coffee shops. Employing a quantitative descriptive research method, primary data were collected through questionnaires distributed to 106 respondents who use these workspaces in Cimahi City. Data analysis was conducted using simple regression to measure the relationship between social media usage and productivity levels. The results indicate that social media has a significant positive impact on productivity within coffee shop workspaces, demonstrating a strong correlation between the two variables. These findings have important implications for both the development of knowledge in productivity management and for coffee entrepreneurs. Coffee shop owners are encouraged to leverage social media as a tool to attract customers, build community engagement, and enhance interaction, all of which can contribute to increased visitor productivity. This research also opens avenues for further studies on additional factors influencing productivity in collaborative workspaces in public venues.

Proposed Business Strategy to Increase Sales

Opening a coffee shop is one of Indonesia's most popular business ventures, driven by the nation's growing coffee culture. However, coffee shop owners face challenges in developing effective strategies to sustain their businesses, ensuring consistent revenue, positive customer feedback, and steady product sales. Bagi Kopi has quickly expanded its presence with multiple branches across various cities. Despite its rapid growth, there is a significant disparity in sales performance between branches, with the Yogyakarta branch underperforming compared to Bandung. This study aims to propose a business strategy to boost sales at Bagi Kopi, focusing on the Yogyakarta and Bandung branches. Utilizing a comprehensive root cause analysis through internal and external tools. The study employs a mixed-methods approach, integrating both quantitative data from customer questionnaires and qualitative insights from semi-structured interviews with Bagi Kopi stakeholders. The findings indicate that differences in customer demographics, preferences, and market conditions between Yogyakarta and Bandung significantly impact sales outcomes. Based on these insights, the study proposes targeted strategies for Bagi Kopi in Yogyakarta, focusing on enhancing customer engagement, improving service quality, and leveraging local market opportunities. The proposed strategy includes specific actions such as marketing initiatives, regular staff training, and effective facility management to align the Yogyakarta branch’s performance with that of Bandung.

The Influence of Electronic Word of Mouth, Customer Perception and Green Brand Image on Green Purchase Decision with Mediation of Green Attitude on Products Local Green Coffee Shop

This research was conducted to determine the perceptions and attitudes of the public from purchasing products at the Local Green Coffee Shop. Through the variables of Electronic Word Of Mouth, Customer Perception, Green Brand Image to Green Purchase Decision which is mediated by Green Attitude on local green coffee shop products. The object of this research is someone who is active in social media and transacts at a local Green Coffee Shop, domiciled in Jabodetabek, Bandung, Surabaya and Bali. This research was conducted by 125 respondents. This study uses purposive sampling techniques to measure the perceptions and attitudes of the sample. The Structural Equation Model (SEM) was used along with the SmartPLS 4.0 analysis tool. The results showed that Electronic Word Of Mouth has a positive and significant effect on Green Purchase Decision; Customer Perception has a positive and insignificant effect on Green Purchase Decision; Green Brand Image has a positive and significant effect on Green Purchase Decision; Green Attitude positively and significantly mediates the relationship between Electronic Word Of Mouth and Green Purchase Decision; and Green Attitude positively and insignificantly mediates the relationship between Customer Perception. The findings of this study are expected to serve as a reference for coffee shop owners and teenagers who want to establish a Green Coffee Shop.

ANALYSIS OF THE ENTREPRENEUR SPIRIT OF THE KATEGE COFFE SHOP BUSINESS IN TARGETTING MILLENNIALS IN JEMBER

In this research, the problem that occurs is how the Entrepreneur Spirit of the owner of KATEGE Coffee Shop to target millennials in the Jember Regency area. Entrepreneur is the ability to create value for business development. Spirit Entrepreneur arises because of changes in lifestyle along with the times, especially the millennial generation which is synonymous with new things and digitalization. The purpose of this research is to explain the entrepreneurial spirit of KATEGE coffee shop owners in attracting millennial generation targets. Qualitative methods are used in this research directly by observing the object under study and conducting interviews. As for data analysis using Milles and Hubberman analysis. The results showed that the entrepreneurial spirit possessed by the coffee shop owner through a proactive attitude.

Jualan Kopi di Pinggir Jalan pada Lima Wirausaha Kedai Kopi di Kota Kendari

This study aims to determine and analyze the adaptive strategies developed by roadside coffee shop entrepreneurs in several districts such as Kadia, Mandogga, and Abeli districts in Kendari City, Southeast Sulawesi Province. The theory used is the theory of socio-cultural adaptation strategies, put forward by Jhon William Bennet (1976). using ethnographic methods with data collection carried out using techniques of involved observation and in-depth interviews. The data obtained were analyzed descriptively and qualitatively, the analysis was carried out to simplify the data obtained in the research into a form that is easier to read and interpret. The results of this study show how the forms of adaptive strategies of coffee shop entrepreneurs in the city of Kedari, in maintaining the coffee shop business they have from the competition of other coffee shop owners in Kendari City.

Pengaruh Tenaga Kerja dan Teknologi terhadap Pendapatan melalui Modal sebagai Variabel Intervening UMKM Coffee Shop di Kota Medan

A business that is growing rapidly in the city of Medan is the emergence of coffee shops. Coffee shop visitors do more than just taste coffee; they also use the space for casual gatherings. It is hoped that the coffee shop business in Medan City will have a positive impact on the development of the city, especially in the economic and tourism sectors. The coffee shop business has the potential to increase community income, employment, tourism and coffee production in the city of Medan. The current emergence of coffee shops cannot be separated from the influence of the big city lifestyle which offers lots of fun for entertainment seekers and has become a favorite "hang out" place for young people in campus areas, shopping centers and offices in the city of Medan. The phenomenon of the presence of a new trend in drinking coffee is actually not much different from drinking coffee in a traditional coffee shop. This research aims to determine the influence of Labor and Technology on Income through Capital as an intervening variable for coffee shop in the city of Medan. This research is a descriptive and quantitative analysis, the sample in this research is 50 respondents who are coffee shop owners in the city of Medan and the data analysis technique used to test the hypothesis is a quantitative analysis technique, which is a way of analyzing data using statistical tools such as SPSS 21.0. The research results show that the variable Labor has a positive and significant effect on income, Technology has a positive and significant effect on income, Labor has a positive and significant effect on capital, Technology has a positive and significant effect on capital, Capital has a positive and significant effect on income, Labor has an effect positive and significant on income through capital as an intervening variable. Technology has a positive and significant effect on income through capital as an intervening variable.

Implementasi model Dynamic Systems Development untuk mengembangkan sistem informasi coffe shop berbasis website

The trend of Micro, Small and Medium Enterprises (MSMEs) in the form of coffee shops continues to grow in Indonesia, including those that are currently often found in the Kepanjen area, Malang Regency. For communication needs, these shops form a community as a means of sharing information. Even though there are many benefits gained from the community, the platforms used are still limited to social media. This research aims to develop a website-based information system which will make it easier to manage activities that are being or will be carried out by the coffee shop community in the Kepanjen area. The Dynamic Systems Development model is used in this research as a benchmark for developing information systems. The results of system functional testing show that the website built can run well and is suitable for use. Through this information system, coffee shop owners located in Kepanjen can register to be promoted on the website. Apart from that, the information system created can make it easier to find information about coffee shops in the Kepanjen area.

The Influence Of Storytelling, Social Media Marketing, and Customer Reviews Of Coffee Roasters On The Purchase Decision Of Single-Origin Arabica Coffee Beans By Coffee Shops

The coffee industry, centered on Arabica and Robusta beans, relies heavily on coffee shops for delivering quality products, particularly single-origin Arabica coffee. Coffee roasters, operating in the B2B market, supply coffee shops, shaping product quality and customer satisfaction. This study examines the impact of marketing strategies—storytelling, social media, and customer reviews—on coffee shop owners' decisions to purchase Arabica beans. Utilizing a quantitative approach with 222 respondents and multiple linear regression analysis in SPSS, findings show a significant positive influence of these strategies on purchase decisions. Together, they explain 70.6% of the variance, with remaining factors beyond the study's scope. This underscores the crucial role of marketing strategies in shaping coffee purchasing decisions for coffee shops.

The Influence Of Personality Traits And Self-Congruity On Customer Satisfaction And Brand Loyalty At El's Coffee In Bandar Lampung

The development of the lifestyle of consumingcoffee has long been a business opportunity for entrepreneurs to set up coffee shops. To complete the current understanding of the importance of coffee shop branding. This research was conducted using quantitative research. The data in this research uses primary data obtained by distributing questionnaires. The data obtained was then explained descriptively and using structural equation modeling (SEM). The population in this study were Tokopedia users, totaling 400 samples. The sampling technique is carried out using probability sampling, the type is purposive sampling. The research results show that this research supports the proposed hypothesis: (1) Personality traits have a positive and significant effect on harmony, (2) Personality traits have a positive and significant effect on customer satisfaction, (3) Personality traits have a positive and significant effect on customer satisfaction. significant impact on customer satisfaction. significant effect on consumer satisfaction, (3) Personality traits have a positive and significant effect on consumer satisfaction. positive and significant effect on brand loyalty, (4) Conformity has a positive and significant effect on customer satisfaction, (5) Conformity has a positive and significant effect on brand loyalty, (6) Customer satisfaction has a positive and significant effect on brand loyalty. From the research results, these findings confirm that coffee shop owners must be encouraged to develop brand loyalty by investing in customer satisfaction. Coffee shop managers must also try as much as possible to understand the needs and desires of their customers.

Predictor Variables Affecting Coffee Shop Performance in Tangerang

<p><em>The objective of this study is to ascertain the impact of market orientation, technological orientation, and entrepreneurial orientation on the success of coffee shop enterprises. This study employs a quantitative methodology, utilizing a sample size of 135 coffee shop owners in Tangerang. The sample approach employed was purposive sampling. Analysed data was processed with the SmartPLS 4.0 analysis tool. The findings of the hypothesis testing demonstrate that market orientation has a significant impact on business performance. Market orientation promotes a shift in entrepreneurs' mindset, encouraging them to adopt the consumer's point of view. This enables entrepreneurs to gain insights into consumer demands by studying information gathered from consumers and the market on products that are favored by consumers. This notion will enhance the reception of items among consumers, leading to beneficial outcomes for the corporation in terms of improved business performance. Entrepreneurial orientation is another factor that has a major impact on business performance, and it can potentially account for similar findings. Entrepreneurial orientation fosters a mindset among business individuals that promotes the implementation of daring and aggressive business tactics, as well as innovation. This mindset enhances the business owner's confidence in achieving their goals and ultimately leads to improved business performance. Business professionals can implement market orientation and entrepreneurial orientation, both of which have demonstrated their effectiveness. Enhance operational efficiency and optimize business outcomes. Entrepreneurs participate in specialized training programs to enhance the sophistication and competitive edge of their coffee shop business units. Further investigation might be carried out in alternative industries outside from the coffee shop industry to obtain a wider range of outcomes.</em></p>

Analysis of Yogyakarta Coffee Shop Visitor Reviews to Increase Customer Satisfaction Using Sentiment Analysis

Visitor reviews written on Google Reviews can show the quality of a product or business. It can also indirectly be a promotion that attracts new consumers. There is a lot of information that can be processed from Google Review that is useful for improving business quality and customer satisfaction. One method that can be used to analyze review data is sentiment analysis. This study analyzed the reviews of coffee shop visitors in the Yogyakarta area written on Google Rewies using the Naïve Bayes Method. Visitor reviews were analyzed using sentiment analysis to see if visitor reviews tend to be positive or negative. Coffee shop business voters can see the level of customer satisfaction and find out what things need to be maintained and improved to increase customer satisfaction. The results of the sentiment analysis showed that more words were detected as positive than negative. Coffee shop visitors in Yogyakarta showed more positive emotions about their experiences when visiting coffee shops, which means most visitors were satisfied with the services and products offered by coffee shop owners in Yogyakarta. Visitors most often wrote about good coffee, price, friendly, suitable, spacious parking, hanging out, comfort, food, service, taste, and working space. Thus, coffee shop owners should focus on those things to increase their customer satisfaction.
 Keywords: visitor reviews, Google Reviews, sentiment analysis, customer satisfaction

The Significance Of Accounting Records Based On SAK ETAP At The Makassar City Coffee Shop For Micro, Small, And Medium Enterprises

This research aims to determine the suitability of accounting records at Warkop MSMEs in Makassar City based on SAK ETAP. and to find out the obstacles faced by Coffee Shop For Micro, Small, And Medium Enterprises in Makassar City when they do not implement accounting records in accordance with SAK ETAP. The method used in this research uses a qualitative approach. The subjects in this research are Coffee Shop For Micro, Small, And Medium Enterprises in Makassar City including Coffee Shop Boeken Huis, Coffee Shop Resota, and Coffee Shop Malaku. This research uses qualitative data types and primary data sources and secondary data. Data collection techniques use observation, interviews and documentation. The data analysis used in this research is descriptive data analysis using analysis steps: Classifying, Identifying, Analyzing, processing data and making conclusions. The results of this research show that: Accounting records carried out by Coffee Shop Managers are still carried out very simply. only record cash incoming and cash outgoing from business activities without recording journals or ledgers. The recording carried out by Coffee Shop depends on the understanding of each Coffee Shop manager. This is due to the lack of knowledge of Coffee Shop owners regarding SAK ETAP, there are no special experts in the field of Accounting and warkop managers have never attended accounting training from the government or those in charge of Micro, Small, And Medium Enterprises

The Influence Of Compensation And Work Motivation On Perception Of Performance With Gender Moderation In Fast Food Employees In Jakarta

The coffee shop business is a form of business that is quite attractive to entrepreneurs as producers and the wider community as consumers. As is currently busy in the business world, coffee shops are a form of business that is quite attractive to entrepreneurs as producers and for the wider community as consumers. In managing this coffee shop business, coffee shop owners must compete with many other coffee shops, so coffee shop owners must have two good business strategies and innovation and creativity in managing all components that support the running of this coffee shop business. This study aims to determine the effect of Salary and Work-life Balance on Employee Productivity with the mediation of Work Motivation of Coffee Shop Employees. This research was conducted on coffee shop employees who have worked for at least 3 months in Jabodetabek. The sampling method used purposive sampling with a sample size of 170 respondents. The number of statements given to respondents was 17 statement items. The results of this study indicate an insignificant effect on salary with employee productivity, a significant effect on work-life balance on employee productivity, a significant effect of salary on employee work motivation, then a significant effect of work-life balance on employee work motivation , a significant effect of employee work motivation on work-life balance and an insignificant mediating effect on employee work motivation with salary and employee productivity, the mediating effect of employee work motivation with work-life balance and employee productivity. Keywords:Employee Productivity, Employee Motivation, Work-Life Balance, Salary

The Effect Of Salary And Work-Life Balance On Employee Productivity With The Mediation Of Employee Work Motivation At Coffee Shops In Jabodetabekonic Word of Mouth dan Online Customer Rating Terhadap Mahasiswa Calon Konsumen TikTok Shop di Yogyakarta

The coffee shop business is a form of business that is quite attractive to entrepreneurs as producers and the wider community as consumers. As is currently busy in the business world, coffee shops are a form of business that is quite attractive to entrepreneurs as producers and for the wider community as consumers. In managing this coffee shop business, coffee shop owners must compete with many other coffee shops, so coffee shop owners must have two good business strategies and innovation and creativity in managing all components that support the running of this coffee shop business. This study aims to determine the effect of Salary and Work-life Balance on Employee Productivity with the mediation of Work Motivation of Coffee Shop Employees. This research was conducted on coffee shop employees who have worked for at least 3 months in Jabodetabek. The sampling method used purposive sampling with a sample size of 170 respondents. The number of statements given to respondents was 17 statement items. The results of this study indicate an insignificant effect on salary with employee productivity, a significant effect on work-life balance on employee productivity, a significant effect of salary on employee work motivation, then a significant effect of work-life balance on employee work motivation , a significant effect of employee work motivation on work-life balance and an insignificant mediating effect on employee work motivation with salary and employee productivity, the mediating effect of employee work motivation with work-life balance and employee productivity. Keywords:Employee Productivity, Employee Motivation, Work-Life Balance, Salary

Inculcating Sustainability Concepts in a Coffee Shop Business: Multiple-Stakeholders Engagement

Abstract. This community program aims to create an environmentally friendly coffee shop business and generate new business opportunities for the local community by utilizing waste and engaging multiple stakeholders, including the university, business enterprises, and the local community. Lecturers and students from various disciplines, including economics and business, engineering, and architecture, are involved. The program also involves the coffee shop owner, workers, and local teenagers in recycling waste into commercial products. As a result of this program, the coffee shop has successfully implemented zero-waste management, and the selected local community has acquired diverse skills in producing products from waste that can be sold to increase their income.

Exploring the Relationship Between Coffee Shop Visitors' Coping Strategies and Well-Being

This article investigates the relationship between coping strategies and the well-being of coffee shop visitors. Coffee shops serve as more than just places to get coffee; they provide individuals with a space to unwind, socialize, and cope with stress. Using a mixed-methods approach, including quantitative surveys and qualitative interviews, this study explores the experiences of visitors from different age groups in three coffee shops. The findings reveal that sensory engagement, visit duration, and the overall ambiance of coffee shops significantly contribute to emotional relaxation and well-being. Coffee shop owners can leverage these findings to create supportive environments that promote positive coping strategies and enhance the well-being of their customers. Further research is needed to validate these findings in different contexts and examine the long-term effects of coping strategies in coffee shop settings. Understanding the connection between coping strategies and well-being in coffee shop environments has implications for mental health promotion and the development of supportive spaces for individuals to cope with daily pressures.

Customer Behavioral Intention On Trust And Satisfaction Of Coffee Lover In Malaysia

Coffee shops have become more than just places to grab a caffeine fix. They have evolved into cultural landmarks, social hubs, and even sources of inspiration for countless individuals. They are not merely purveyors of coffee, but they are dynamic spaces where people connect, work, and relax. The modern coffee shop reflects the diverse tastes and preferences of its patrons, offering an array of coffee beverages, teas, and artisanal treats. Furthermore, coffee shops have embraced technology, enabling customers to order remotely and enjoy seamless digital experiences. Customer satisfaction is a critical aspect of running a successful coffee shop. Happy customers not only return for more coffee but also recommend the establishment to others. Research on customer satisfaction towards coffee shop is essential for coffee shop owners and managers to understand customer preferences, improve their offerings, and maintain a loyal customer base. This study aims to define customer satisfaction, trust, and behavioral intentions in Selangor's Klang Valley coffee shops. The convenience sampling will be used and a total of 384 online questionnaires were received for data analysis. The finding of the study indicates that customer satisfaction and trust influence the customer's behavioral intention when visiting a coffee shop. Finally, guidelines and future study paths are investigated.