Coffee Lovers Research Articles

The Coffee Trail Planning as an Effort to Develop Coffee Agrotourism in Cibeureum Village Kuningan Regency

The Regent of Kuningan revealed that the typical coffee of Kuningan Regency has the potential to increase economic and tourism activities. The purpose of this study are to determine the potential and uniqueness of the plantation area and coffee factory in Cibeureum Village, Kuningan Regency. Planning a coffee trail that is in accordance with the potential and uniqueness of coffee plantations and factories so that it can become a coffee agro-tourism product and promote coffee agro-tourism. The analytical method that will be used in this research is the descriptive analysis method. The data used is qualitative data obtained from the results of the researcher's in-depth observations and interviews with related parties. Planning a coffee trail is able to combine everything into a complete coffee journey, starting from the planting process, picking coffee, selecting coffee beans, drying coffee beans, roasting coffee beans, grinding the coffee beans and finally being able to enjoy the coffee. Coffee trails must be positioned as the most interesting form of coffee tourism activity and can improve the experience of tourists, especially coffee lovers, in exploring coffee agrotourism.

Competitiveness Analysis of Indonesian Coffee Exports to The European Union Market

Indonesia will be the fourth largest coffee-producing country in the world by 2020, after Brazil, Vietnam, and Colombia. Coffee is one of the plantation commodities that is starting to be in great demand by the people of Indonesia. There are many types of coffee in the world that have the best quality and quality. This makes certain types of coffee so popular and sought after by many coffee lovers worldwide. The purpose of this study is to determine the competitiveness of coffee exports in the European Union market. The data used in this study are secondary data processed and sourced from the trade map. The data analysis method used is Revealed Comparative Advantage (RCA) to analyze a country's competitiveness and Comparative Export Performance (CEP) to evaluate a country's export specialization in certain products. Based on the results of the analysis, Indonesia is still ranked fourth with an RCA value of 6.89, this is due to the low quality of coffee in Indonesia. It can be seen that Colombia has an RCA value of 57.02 in the EU market followed by Brazil whose value is 25.78, slightly different from Vietnam's RCA value of 25.54.

A Remote Access Server with Chatbot User Interface for Coffee Grinder Burr Wear Level Assessment Based on Imaging Granule Analysis and Deep Learning Techniques

Coffee chains are very popular around the world. Because overly worn coffee grinder burrs can downgrade the taste of coffee, coffee experts and professional cuppers in an anonymous coffee chain have developed a manual method to classify coffee grinder burr wear so that worn burrs can be replaced in time to maintain the good taste of coffee. In this paper, a remote access server system that can mimic the ability of those recognized coffee experts and professional cuppers to classify coffee grinder burr wear has been developed. Users only need to first upload a photo of coffee granules ground by a grinder to the system through a chatbot interface; then, they can receive the burr wear classification result from the remote server in a minute. The system first uses image processing to obtain the coffee granules’ size distribution. Based on the size distributions, unified length data inputs are then obtained to train and test the deep learning model so that it can classify the burr wear level into initial wear, normal wear, and severe wear with more than 96% accuracy. As only a mobile phone is needed to use this service, the proposed system is very suitable for both coffee chains and coffee lovers.

The Positioning of Coffee Shops Based on Consumer Perceptions: Study of Coffee Shops in Brebes Regency

The coffee shops are starting to bloom in Indonesia and are attracting more and more coffee lovers. Coffee shop growth rates also occur in Brebes Regency. Many new coffee shop brands offer new facilities and concepts to the community, especially the Brebes Regency area, so that every coffee shop entrepreneur must know the positioning in order to survive in the competition. The purpose of this study was to determine the mapping of consumer perceptions of the 3 coffee shops included in the research object in Brebes Regency, namely Kelirumology Coffee, Rajaswa Coffee and Warkop 12 based on the attributes of service quality, brand, location, facilities, price, menu diversity, and atmosphere so that useful to know the positioning of the coffee shop. Positioning is determined by reading the perceptual maps generated based on multidimensional scaling (MDS) analysis. The research data were obtained from questionnaires, library research, and direct observation according to the research objectives. The analysis technique uses multidimensional scaling with a sample of 86 respondents from consumers who have visited the 3 coffee shops. The results showed that consumers have their own perception of each brand based on the attributes of service quality, brand, location, facilities, price, menu variety and atmosphere. On the perception map, the coffee shop brand Kelirumologi Kopi leads because it is in quadrant I with positive coordinates in each dimension. Coffee shop brand Warkop 12 is in quadrant III. The Rajaswa Coffee brand is in quadrant IV. The results of the Kelirumologi Coffee coffee shop mapping lead with superior menu diversity, prices and facilities. But Kelirumologi Kopi has a weakness in brand attributes. Rajaswa Coffee coffee shop ranks second with excellence in brand and location attributes. But Rajaswa Coffee has weaknesses in the attributes of service quality and menu variety. Coffee shop Warkop 12 last place with excellence in service quality and atmosphere. And Warkop 12 has weaknesses in the attributes of location and price.

Effects of dose-dependent chronic caffeine consumption in a rat burn wound model: Histopathological and immunohistochemical evaluation.

Using histopathological and immunohistochemical methods, we aimed to examine the dose-dependent effects of chronic caffeine consumption on the recovery of burn wounds in an in vivo rat model. Forty-five rats were randomly assigned to a high-dose group (20 mg/kg per day for eight weeks; n=15), a low-dose group (10 mg/kg per day for eight weeks; n=15), or a control group (n=15). The burn model was created in rats. The groups were separated into three subgroups (n=5) based on the day after injury (7th, 14th, or 21st day). The wound area, wound closure percentage, and histopathological and immunohistochemical reactivity were evaluated. Successful wound healing was noted in rats treated with low doses of caffeine, similar to the control group. Pathology revealed low re-epithelization, low inflammation, and high granulation in the high-dose group. In addition, there was a significant difference between the control and high-dose groups regarding the immunohistochemical reactivity of αVβ3 integrin, vascular endothelial growth factor (VEGF), and matrix metalloproteinase 9 (MMP-9) (P<0.05). We demonstrated that chronic caffeine consumption in rats adversely affects the recovery process of wounds in a dose-dependent manner. This effect may occur through delayed wound healing via the molecules MMP-9, αVβ3 integrin, and VEGF. Treatment that modulates these molecules can lead to enhanced and quicker recovery of damaged skin in coffee lovers.

Description of Knowledge and Attitude of Coffee Lovers on Diabetes Melitus At Coffee Shops In Palaran District

Latar Belakang: Diabetes melitus merupakan penyakit yang sering disebut dengan “the silent killer”. Penyakit ini adanya gangguan yang terjadi pada metabolisme karbohidrat dan lemak yang relatif kekurangan insulin didalam tubuh. Penelitian sebelumnya mengatakan bahwa kopi dapat dijadikan sebagai terapi pada penyakit diabetes melitus. Tingginya prevalensi pengetahuan dan sikap dari pecinta kopi serta bukti ilmiah kandungan kopi sebagai penurunan kadar glukosa darah menjadi latarbelakangi dalam penulisan artikel ini.&#x0D; Tujuan: Penelitian ini bertujuan untuk mengetahui gambaran pengetahuan dan sikap para pecinta kopi terhadap penyakit diabetes melitus di kedai kopi yang terdapat di wilayah Kecamatan Palaran&#x0D; Metode Penelitian: Metode penelitian ini menggunakan kuantitatif dan deskriptif. Data diperoleh melalui penyebaran kuesioner kepada subjek penelitian yakni para pecinta kopi yang berada di kedai kopi wilayah Kecamatan Palaran Kota Samarinda sebanyak 46 responden.&#x0D; Hasil: Hasil penelitian menunjukan bahwa terdapat 26 orang (56,5%) para pecinta kopi yang memiliki pengetahuan baik terhadap penyakit diabetes melitus dan 20 orang (43,5%) yang memiliki pengetahuan cukup baik terhadap penyakit diabetes melitus. Sedangkan pada sikap para pecinta kopi terdapat 35 orang (76,1%) yang memiliki perlaku baik terhadap penyakit diabetes melitus dan 11 orang (23,9%) yang memiliki sikap cukup baik terhadap penyakit diabetes melitus.&#x0D; Kesimpulan: Dapat disimpulkan bahwa para pecinta kopi yang terdapat di kedai kopi wilayah Kecamatan Palaran rata-rata memiliki pengetahuan dan sikap yang baik terhadap penyakit diabetes melitus.

The Role Of Innovation In Mediating The Influence Of Entrepreneurial Characteristics And Orientation On Performance

Micro, Small and Medium Enterprises (MSMEs) are strategically important in the Indonesian economic system. Entrepreneurs play an important role in managing business operations to achieve high performance. Performance is influenced by entrepreneurial characteristics and orientation mediated by innovation to achieve business success. This study aims to provide empirical evidence on the influence of entrepreneurial characteristics and orientation towards performance mediated by innovation at coffee shops in Malang City. This research is quantitative research using a questionnaire instrument conducted on a research sample of 145 members of the Malang Coffee Lovers Community. Data analysis was performed using PLS-SEM SmartPLS 3.2.9. The results showed that characteristics and entrepreneurial orientation have a significant positive effect on performance, and the innovation plays a role as mediator between characteristics and entrepreneurial orientation towards performance. The high performance in the coffee field could be achieved if MSME actors as entrepreneurs pay attention to their daily attitude characteristics, especially in terms of experience in quality coffee business management and its production, and also have an entrepreneurial orientation, especially by paying attention to the commitment to innovate so that they can produce coffee product innovations which then also have an impact on improving performance in the form of increasing optimal operating profits

The Influence of Brand Image, Price, and Promotion on the Purchasing Decision of White Koffie Civet Coffee in the South Jakarta Area

This study aims to analyze the effect of Brand Image, Price, and Promotion on Purchase Decisions in the South Jakarta Region. This study uses primary data and secondary data with the method of collecting data through questionnaires distributed to 100 respondents. Data analysis technique using multiple linear regression analysis. From the results of multiple linear regression analysis shows that the variable Brand Image has a positive but not significant effect, Price has a positive and significant effect, and Promotion has a positive and significant effect on Purchase Decisions. Based on this research, it is hoped that the community of instant ground coffee lovers in the South Jakarta area can be interested in buying Kopi Luwak White Koffie because of the Brand Image, Price, and Promotion provided by Kopi Luwak White Koffie.

Peningkatan Nilai Kopi Bajing Melalui Pelatihan Desain Kemasan di Pamanjur, Desa Girimoyo, Malang

Indonesia is on the path of the Bean Belt, which is an area suitable for the development of coffee trees. This makes Indonesia the fourth largest coffee producing country in the world with a production value of up to 12 million 60-kilo sacks by the end of 2020. Malang Regency, East Java, is one of the largest coffee bean producing regions in Indonesia. Squirrel coffee is a variant of coffee that comes from the rest of the coffee cherries consumed by squirrels. This process provides a distinctive taste and aroma for coffee lovers. The uniqueness of Bajing coffee has not been exploited by coffee farmers and Pamanjur. Even consumers are more likely to choose Arabica coffee than squirrel coffee, because they feel that the taste does not have a significant difference. As a result, the price of squirrel coffee is still unable to reach its full potential. The UMM Service Team assisted Girimoyo and Pamanjur Villages to Compile Product Value and packaging to increase the selling value of Bajing Coffee. Several steps were taken by the team to develop a program to strengthen the value of coffee squirrels in Girimoyo Village, including: holding a meeting with the owner of Pamanjur to obtain initial data, then the team tried to understand the flavor profile of coffee squirrels by conducting a taste test, then developing a program to strengthen the value of coffee squirrels through design. packaging, by changing the name of Bajing coffee to Belka coffee. The term "Belka" comes from the Russian language which is the name for the animal "Squirrel". After the concept matured, the team worked on a prototype of the Bajing coffee packaging. The final stage is the finalization and printing process carried out by Pamanjur. In conclusion, by taking advantage of the unique characteristics of Kopi Bajing and implementing an effective packaging design, Girimoyo Village can maximize the market potential of its specialty coffee.

Brewing happiness: Is it just about coffee or more?

This study aims to provide empirical evidence of the important role of product diversity and service quality on consumer’s perceived value and its subsequent influence on consumer satisfaction. The largest local coffee shop brands in Indonesia have been selected as the focal points of this study due to their amalgamation of traditional and modern flavors and the unique experiential offerings they provide to their customers. Notably, the novelty of this study resides in its intention to bridge a significant gap in the existing literature. Prior studies have rarely explored the factors associated with customer satisfaction within the context of local coffee shop services with the mediation role of perceived value and antecedents of product variability. The study adopts a quantitative research approach, utilizing a 5-point Likert scale in a survey-based methodology. A total of 262 respondents, comprising a diverse pool of coffee lovers and enthusiasts, actively participated in this survey. To examine and assess the hypotheses posited in this study, we utilized the SPSS macro-PROCESS (Model 4). The study's findings indicate a significant positive correlation between product and service diversity and customer value. This suggests that by offering a diverse range of innovative products and services, coffee shops can enhance the perceived value for customers, ultimately leading to higher satisfaction levels. Interestingly, this study has uncovered a notable difference in the role of service quality as a primary driver of customer satisfaction, in contrast to prior findings suggesting that service quality is merely one of several factors contributing to satisfaction.

PENGARUH TAGLINE DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK LUWAK WHITE KOFIE PADA MASYARAKAT PENIKMAT KOPI DI SIDOARJO

&#x0D; &#x0D; &#x0D; The rapid development in the field of modern technology today makes people get informationmore quickly and practically. Through taglines and online customer reviews is a form of promotion carried out by companies to introduce their products to be better known and easily remembered by consumers. Companies that are able to convey product information through their marketing programs, especially in using advertisements in print or electronic media, usually compete between companies in creating taglines or slogans for their products in orderto leave a lasting impression that is easy for consumers to remember. Apart from taglines, online customer reviews are used as a means for consumers to find and obtain information about products which will later influence purchasing decisions. This study was conducted to determine and analyze whether taglines affect purchasing decisions for Luwak White Koffie products for coffee lovers in Sidoarjo and to determine and analyze whether online customer reviews affect purchasing decisions for Luwak White Koffie products for coffee lovers in Sidoarjo. This research is aimed at respondents who have listened to and seen the tagline and online customer reviews of Luwak White Koffie products with a non-probability sampling method of purposive sampling type and set 96 respondents as samples. The data analysis technique used is linear regression analysis and hypothesis testing. The results obtained by this study indicate that there is an influence of taglines on purchasing decisions for Luwak White Koffie products for coffee lovers in Sidoarjo and there is an influence of online customer reviews on purchasing decisions for Luwak White Koffie products for coffee lovers in Sidoarjo.&#x0D; &#x0D; &#x0D;

Reduction of caffeine levels in the process of clarified coffee using the centrifugation

The development of coffee drinks continues to develop along with the large variety of coffee drinks with various flavors and the process of making coffee drinks. Coffee drinks contain very high caffeine, but on the other hand, coffee has a distinctive taste and multiple benefits, one of which is protecting the body from free radicals caused by antioxidants. However, some coffee lovers are just the opposite unable to enjoy coffee because of the high caffeine content. Therefore research is carried out on making coffee that can reduce caffeine levels so that everyone can enjoy that coffee drink. Reducing caffeine levels can be done in various ways, one of which is the centrifugation process; this process is in line with the process of making clear coffee drinks with physical methods. This research was conducted to ensure that clear coffee produced by the centrifugation method can reduce caffeine levels. Reducing caffeine levels is carried out in Arabica Gayo Specialty Coffee with a roasting level factor (light, medium, dark), Caffeine levels before roasting at light (1.57mg/g), medium (1.59 mg/g), and dark (1.24 mg/g). Caffeine after centrifugation environment 0,480 until 1,497 mg/g in 150 ml. This study found that the roasting rate and sedimentation process will produce a more transparent coffee color and a lower amount of caffeine.

PRODUCT QUALITY AFFECTS PURCHASING DECISIONS

The number of coffee lovers in this millenal era is rapidly increasing, and this fact has become the focus of attention for business actors. This fact has been proven by the increasing number of coffee consumption in Indonesia (Sari, Tety, &amp; Eliza, 2016). Data from Association of Indonesian Coffee Exporters and Industries (2017) shows that in 2010, coffee demands in Indonesia reached 190 millions kg, and in 2016 that number increased to 300 million kg, increased nearly 70% in just seven years. Indonesian people’s habits to gather together for chatting and enjoying a cup of coffee has now become Indonesian life style (Cita, 2015). This is in line with the growth of cafes in Indonesia, which is now amounting to more than 10.000 cafesand is predicted to continue to grow. In 2013-2017, the total revenue from cafe sector was estimated to increase from USD 3.4 billions to USD 4.16 billions. These facts prove that the number of coffee lovers in Indonesia is growing, since having coffee as breakfast or for afternoon break, either before or after activities, has become a routine for Indonesian people (Sudiyarto, Widayanti, &amp; Kresna, 2012).

KOPI-SENJA DAN INDIE: ANALISIS REPRESENTASI LAGU ‘TAK PERLU ADA SENJA’ DAN ‘KOPI, SENJA, DAN LOGIKA’

Song lyrics are an example of how music is a cultural tool that is used in society to shape social reality. Because there was no power relations from market demand during the industrialization of independent music, it became a counterculture. Indie music is a new lifestyle trend, especially for coffee lovers, because it frequently features songs with poetic lyrics about savoring the sunset as well as resistance. Fans of independent music cannot separate the three elements of dusk, coffee, and indie music. This study aims to examine how coffee-speech is portrayed in two songs with twilight themes. The formulation of the problem in this study is how the lyrics of the song 'Tak Perlu Ada Senja' sung by Suara Kayu ft. Fiersa Besari and the song 'Kopi, Senja, dan Logika' sung by the band Nosstress represent kopi-senja as a new term for indie music fans in Indonesia ?”. This research is a qualitative research through a textual/literary approach using Ferdinand de Saussure's semiotic analysis method. The author divides the song's text into two meanings, the signifier and the signified, using Ferdinand de Saussure's semiotic analysis. In conclusion, coffee and dusk go hand in hand with indie music. It turns out that coffee is a popular beverage among people who do more than just hang out in coffee shops. However, coffee has a positive energy that might inspire.

Analysis Of Problems In The Marketing Mix Against Customer Loyalty in Cerita Kita Cafee

Coffee lovers in Indonesia in every year continues to rise according to 2016 until 2023. Consumption of coffee as a beverage or Ready to Drink (RTD) is becoming more significant in Indonesia especially in Cerita Kita Cafee &amp; as an animo of this time. Compulsory marketing mix is carried out using caution because it is a misleading one aspect of the akbar on the venture. This research aims to determine the effect of marketing mix variables on consumer loyalty variables. Methodologically, the paper is an explanatory research that reveals variable interactions using other variables using hypothesis submissions. There are 100 respondents who are expected in this study to use public news online. The sample is based on respondents who have visited Cerita Kita Cafee at the Store in Magelang. The data in this study was then analyzed using double linear regression using IBM SPSS 22. The test results against the 7th hypothesis is that the marketing mix has a significant influence on consumer loyalty. Hopefully this research can be used as a benchmark for our Cafee's story party to improve and expand efforts in the coming days.

Aplikasi Artisan Sebagai Solusi Mempermudah Roastery (Studi Kasus: Pelaku Usaha Moon)

Roastery is an activity that is used to determine or make coffee powder that comes from coffee beans, coffee itself is a traditional drink that has many flavors which is used as an alternative drink for teenagers which of course has its bitter characteristics, this article also discusses regarding how coffee lovers can make coffee into a drink that can attract young people by making it better in terms of processing, with such demands an ARTISAN application was created which can help make coffee taste better and not cause a different taste because influenced by the heat temperature when roasting coffee. This research aims to deskriptif kualitatif dengan pendekatan studi kasus dan teknik pengambilan prove how the ARTISAN application can play a role in helping coffee entrepreneurs to get a good coffee and have the same taste due to the same temperature at the time of roasting. This study uses a qualitative descriptive research method with a case study approach and data collection techniques, namely direct observation, which produces a satisfaction for business people and coffee connoisseurs from the benefits of the ARTISAN application from the coffee roasting process.

Identifying sensory drivers of liking for plant-based milk coffees: Implications for product development and application.

The global plant-based product market is growing rapidly, and plant-based milks show promising potential in the coffee beverage sector. This study aimed to identify sensory drivers of liking of plant-based milk coffees for guiding the development of plant-based products with competitive advantages over dairy milk coffees. Twelve coffee samples were prepared with plant-based (oat, soy, almond, and coconut) and dairy (cow) milk. Quantitative descriptive analysis was used to generate sensory attribute terms for the 12 samples. Check-all-that-apply (CATA) questions were given to consumers to evaluate the sensory profiles and consumer acceptance of the 12 samples. Correspondence analysis and cluster analysis of the CATA results from 80 consumers showed that the oat and soy milk coffee samples were closer to what the consumers perceived as "typical" milk products, while the coconut and almond milk coffee samples were closer to the "flavored" milk products. Partial least squares regression results revealed that the attributes smooth, milky, and thick were important drivers of liking for the milk coffee samples. On the contrary, rancid oil, greasy, astringent, and rice bran were the major sensory attributes lowering the panelists' acceptance of the milk coffee samples. The majority of consumers (53.5%) were "dairy milk lovers," who specifically liked the dairy milk coffee sample and had low acceptance for the plant-based milk coffee samples. There was also a group of consumers (46.2%) classified as "plant-based milk coffee lovers." They enjoyed coffees prepared with a wide range of milks (both dairy and nondairy milks) and represent high-potential consumers for plant-based milk coffee products. PRACTICAL APPLICATION: The positive and negative drivers of liking for plant-based milk coffee samples were identified. A competitive landscape analysis method for assessing the acceptability and sensory attributes of 12 milk coffee samples (11 commercial plant-based milks and 1 dairy milk product) in the current Asian market was established. The sensory terms developed in this study can also be applied to evaluate sensory profiles of other plant-based and dairy milk coffee samples.

Study on coffee flavour of various pour‐over brews

AbstractCoffee filters and drippers advertised with various functions such as balanced flavour, sweeter taste and plentiful coffee scene are popular options for hand‐brewed coffee lovers. This study investigated the flavour of filtered coffee brewed by various coffee filters including Hario V60 filter, Kalita filter, flannel cloth filter and stainless‐steel (screen) filter based on the physical and chemical properties of the beverages. The results showed that the extraction time of V60 and flannel cloth filter were shorter. Kalita filter offered longer extraction time and obtained the highest amount of chlorogenic acids than other drippers. In the volatile profiles of aroma compounds, flannel cloth and stainless‐steel filters obtained higher total volatile compounds that may due to less volatiles were absorbed by filter material compared with paper filters, V60 and Kalita. Combined physical and chemical data among four extraction methods, partial least squares‐discriminant analysis (PLS‐DA) was able to separate samples into approximate four clusters. 2‐Acetylfuran and 3‐methyl‐phenol were found fluctuated wildly among samples and would be important factors for the differentiation of pour‐over coffee. This study suggested that the four coffees brewed by different filters have their own characteristic aroma profiles and did show their differences based on the chemical compositions caused by dripping speed and the interactions with filters.

Sistem Pendukung Keputusan Pemilihan Biji Kopi Arabika Terbaik Menggunakan Metode SMART

Arabica coffee beans are one of the main varieties of coffee beans developed in Indonesia. In making decisions to determine quality Arabica coffee beans, an appropriate system is needed to analyze problems in solving and efficient and accurate data presentation. Therefore, a computer-based system or method is needed to facilitate the selection of the best Arabica coffee beans. This study uses the Simple Multi Attribute Rating Technique (SMART) method. The SMART method is a decision-making method to solve the problem of choosing a multi-objective choice among several criteria, so that later it will be able to produce an effective and efficient analysis. The input criteria that are the priority in selecting the best Arabica coffee beans are aroma with a weight of 25, color with a weight of 25, taste with a weight of 25, dirt content with a weight of 15, and price with a weight of 10. Of the 25 alternatives tested in this system, Gayo Avatara Natural Arabica coffee beans were the best first alternative, followed by Aceh Gayo Wet Hull, Java Ijen Natural, Java Ijen Honey, and Kintamani Natural. This decision support system for selecting the best Arabica coffee beans provides speed, accuracy, and data accuracy in selecting the best Arabica coffee beans which will be used by coffee lovers to provide coffee with a delicious taste. So the results of the decision from 25 types of Arabica coffee, there are 11 types of Arabica coffee with a rating of "Very Good", 10 types of Arabica coffee with a rating of "Good", and 4 types of Arabica coffee with a rating of "Quite Good".

Analisis minat kunjung ulang di Café Kopi Kappie Pucang Adi Surabaya

Progress in the business world in today's modern era has undergone significant changes and improvements. So, with the high interest of coffee lovers in Surabaya, there are many cafes in Surabaya. Each coffee café always offers different concepts and tastes, thus making the competition for several coffee cafes in Surabaya more competitive. The various prices offered by each coffee shop make marketing influencers of the interest of consumers to visit again. This study aims to determine the effect of price perception and experiential marketing on revisit interest at the Kappie Coffee Café in Pucang Adi Surabaya. methods of data collection using the Survey Method. The research method used is quantitative research methods using data analysis techniques using SmartPLS as an analytical tool. The results of this study note that price perception and experiential marketing have a significant effect on revisit interest. The more appropriate the experiential marketing provided by the Kappie Pucang Adi Surabaya coffee cafe, the higher the interest in repeat visits, and the Kappie Pucang coffee cafe maintains the quality that it already has and always maintains and chooses the best raw materials to make products that will be given to customers visitors.