Abstract
Coffee lovers in Indonesia in every year continues to rise according to 2016 until 2023. Consumption of coffee as a beverage or Ready to Drink (RTD) is becoming more significant in Indonesia especially in Cerita Kita Cafee & as an animo of this time. Compulsory marketing mix is carried out using caution because it is a misleading one aspect of the akbar on the venture. This research aims to determine the effect of marketing mix variables on consumer loyalty variables. Methodologically, the paper is an explanatory research that reveals variable interactions using other variables using hypothesis submissions. There are 100 respondents who are expected in this study to use public news online. The sample is based on respondents who have visited Cerita Kita Cafee at the Store in Magelang. The data in this study was then analyzed using double linear regression using IBM SPSS 22. The test results against the 7th hypothesis is that the marketing mix has a significant influence on consumer loyalty. Hopefully this research can be used as a benchmark for our Cafee's story party to improve and expand efforts in the coming days.
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