Intervention in any territory requires a careful assessment of environmental and cultural aspects, especially in the framework of territorial development. The objective of this study was to highlight the importance of conserving biological and cultural biodiversity in the main coffee growing of Mexico, and to analyze the challenges facing biodiverse coffee production. An updated regional typology was used to analyze the socio-economic dynamics of four states that will account for 90 % of national coffee production in 2020. The study examines the biological and cultural diversity of these areas in the context of public policies implemented between 2012 and 2016, which promoted varietal conversion as a phytosanitary measure to combat coffee rust (Hemileia vastatrix Berk & Br., 1869). This policy has generated an ongoing debate among producers, markets and specialists, who discuss the dilemma between maximizing production and preserving the quality and biodiversity of the territories. Finally, arguments are presented in favour of biodiverse coffee production driven by local communities, and the available legal framework for its protection, highlighting the right to be consulted in the implementation of future projects and policies.
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