Linear Regression Coefficient Research Articles

Enhancing Repurchase Intention: The Impact of Service Quality and Facilities at Garuda Pontianak Hotel

This research aims to find out whether there is a relationship between service quality and facilities. With a positive data collection strategy and a sample size of 100 participants, this research applies associative methodology. Participants must be customers who have used Garuda Pontianak hotel services at least twice, in order to be considered for taking part in this research. Statistical methods used in the analysis include: multiple linear regression, correlation and determination coefficients, simultaneous testing (F test), and partial testing (t test). The data are linear, normally distributed, and show no signs of multicollinearity; these findings were confirmed by standard assumption tests. The variables included in this study contributed 61% of the variance in repurchase interest, while the remaining 39% was influenced by other factors that could not be explained. Initial research shows that the quality of services and facilities available at the Garuda Pontianak hotel has a significant effect on repurchase interest for users of Garuda hotel services in Pontianak City.

The Influence of Price and Location on Foreign Tourists' Purchase Interest at Fairfield by Marriott Bali Kuta Sunset Road

This study aims to determine the effect of price and location on the purchase interest of foreign tourists at Fairfield by Marriott Bali Kuta Sunset Road. The population in this study were foreign tourists who had an interest in staying at Fairfield by Marriott Bali Kuta Sunset Road. The data analysis techniques used in this study were Multiple Linear Regression, t-test, f-test and Determination Coefficient using the SPSS application. Based on the results of the study, it was found that the t-value> t-table = 5.521> 1.660 and the significance value <α = 0.00 <0.05 so it can be concluded that price and location have a positive and significant effect on the purchase interest of foreign tourists at Fairfield by Marriott Bali Kuta Sunset Road. Price and location have a strong influence on the dependent variable, namely the purchase interest of foreign tourists. When price and location have a strong influence, the purchase interest of foreign tourists will increase. The suggestion that can be given by the researcher is that Fairfield by Marriott Bali Kuta Sunset Road is expected to maintain the quality of products and services and maintain security around the hotel location and add shuttle car facilities to attract tourists' purchase interest.

The Influence of Price and Promotion Through Instagram Social Media on Generation Y Tourists' Purchase Interest at Four Points By Sheraton Bali, Seminyak

The purpose of the research is to test and determine the effect of price and promotion through Instagram social media partially and simultaneously on the purchasing interest of Generation Y tourists at Four Points by Sheraton Bali, Seminyak. The research conducted is a quantitative research with a population of Generation Y tourists who know Four Points by Sheraton Bali, Seminyak. The sample used was 100 respondents. In conducting data analysis, the techniques used were Multiple Linear Regression, t-test, f-test, and Determination Coefficient using SPSS. Based on the results of the study, it was found that the calculated f value> f table = 143.734> 3.09 and the significance value <α = 0.00 <0.05 and it can be concluded that price and promotion through Instagram social media have a positive and significant effect simultaneously on the purchasing interest of Generation Y tourists at Four Points by Sheraton Bali, Seminyak.

Pengaruh Attention, Interest, Desire dan Action Terhadap Keputusan Pembelian Sepeda Motor Merek Honda pada PT. Capella Dinamik Nusantara Takengon Kabupaten Aceh Tengah

The purpose of this study was to determine the effect of attention, interest, desire, and action on purchasing decisions for Honda brand motorcycles. The population in this study was 320 people and the sample in this study was 76 people calculated using the Slovin formula as consumers of PT. Capella Dinamik Nusantara Takengon. The data analysis method was in the form of validation tests and reliability tests and using classical assumption tests, then re-analyzed using multiple linear regression, hypothesis testing and determination coefficient tests. The results showed that the variables attention, interest, desire and action, the four variables partially had a significant effect on purchasing decisions. All independent variables had a simultaneous and significant effect on purchasing decisions for Honda brand motorcycles at PT. Capella Dinamik Nusantara Takengon, Central Aceh Regency.

The Influence of Brand Image, Product Design, and Price on Purchasing Decisions for Nike Shoes in Denpasar City

This consider points to decide the impact of brand picture, item plan and cost on acquiring choices. The area of this inquire about is in Denpasar City. The information collection method utilized was a survey. The populace employments Nike brand shoe items, with a test of 105 respondents. The data analysis techniques used are Descriptive Statistical Analysis, Data Instrument Test, Classical Assumptions, Multiple Linear Regression, F, t, Determination and Beta Coefficient. Based on the comes about of the think about, it was gotten that brand picture incorporates a positive and significant impact on obtaining choices, item plan incorporates a positive and noteworthy impact on acquiring choices, and cost incorporates a positive and critical impact on obtaining choices, brand picture, item plan and cost have a positive and noteworthy impact on obtaining choices. Suggestions that can be given by researchers are that it is hoped that Nike will always maintain the quality of the products offered, increase the variety of designs, so that later it will have products with a variety of designs, make more affordable pricing policies and add types of shoes, so that later it will have complete types of shoes

Pengaruh Kenyamanan, Harga, dan Kualitas Produk Terhadap Kepuasan Konsumen Berbelanja di Pasar Klewer Surakarta

Klewer market is the largest textile market in the city of Solo. Klewer market is located next to the Surakarta palace. The aim of this research is to analyze the significance of the influence of comfort, price and product quality on consumer satisfaction shopping at the Surakarta Klewer market. This research uses qualitative data and quantitative data. The data source uses primary data. The population in this research is consumers who shop at the Surakarta klewer market, the exact number of which is not known. The number of samples used in this research is 120 people. The sampling technique uses purposive sampling technique. Data collection techniques use questionnaires, literature study and observation. Data analysis uses descriptive analysis, multiple linear regression test, t test, F test and coefficient of determination test. The results of the multiple linear regression analysis in this study were Y = 3,229 + 0,191 X1 + 0,165 X2 + 0,186 X3. The results of the t test show that the variables of comfort, price and product quality have a significant effect on consumer satisfaction shopping at the Klewer market in Surakarta. The results of the F test in this study have a calculated F value of 29.124 with a significance value (p, value) of 0.000 < 0.05, so Ho rejected and Ha accepted, which means the model used is correct to predict the influence of the independent variables (price convenience and product quality) on the dependent variable (consumer satisfaction). The coefficient of determination test result (R²) for this model is 0.415 or 4.15%, which means the influence of comfort, price and product quality on consumer satisfaction while the remaining 58.5% is influenced by other variables outside this research. The results of the research show that Comfort has a significant influence on consumer satisfaction shopping at the Surakarta Klewer market. Price has a significant influence on consumer satisfaction shopping at the Surakarta Klewer market. Product quality has a significant influence on consumer satisfaction shopping at the Surakarta Klewer market.

Analyses Using Multiple Imputation Need to Consider Missing Data in Auxiliary Variables.

Auxiliary variables are used in multiple imputation (MI) to reduce bias and increase efficiency. These variables may often themselves be incomplete. We explored how missing data in auxiliary variables influenced estimates obtained from MI. We implemented a simulation study with three different missing data mechanisms for the outcome. We then examined the impact of increasing proportions of missing data and different missingness mechanisms for the auxiliary variable on bias of an unadjusted linear regression coefficient and the fraction of missing information. We illustrate our findings with an applied example in the Avon Longitudinal Study of Parents and Children. We found that where complete records analyses were biased, increasing proportions of missing data in auxiliary variables, under any missing data mechanism, reduced the ability of MI including the auxiliary variable to mitigate this bias. Where there was no bias in the complete records analysis, inclusion of a missing not at random auxiliary variable in MI introduced bias of potentially important magnitude (up to 17% of the effect size in our simulation). Careful consideration of the quantity and nature of missing data in auxiliary variables needs to be made when selecting them for use in MI models.

Pengaruh Likuiditas, Pertumbuhan Penjualan dan Ukuran Perusahaan Terhadap Harga Saham Pada Perusahaan Manufaktur Industri Barang Konsumsi yang Terdaftar di BEI

This research aims to determine the influence of Liquidity, Sales Growth and Company Size on Share Prices in Consumer Goods Industry Manufacturing Companies in the Food and Beverage Subsector listed on the Indonesia Stock Exchange for the 2013-2022 period. The data analysis methods used are multiple linear regression analysis, t test, F test, and coefficient of determination analysis. Liquidity has a positive and significant effect on share prices in consumer goods industry manufacturing companies in the food and beverage subsector listed on the Indonesia Stock Exchange. Sales growth does not have a significant effect on share prices in consumer goods industry manufacturing companies in the food and beverage subsector listed on the Indonesia Stock Exchange. Company size has a negative and significant effect on share prices in consumer goods industry manufacturing companies in the food and beverage subsector listed on the Indonesia Stock Exchange for the period. Liquidity, Sales Growth and Company Size simultaneously have a positive and significant effect on share prices in food and beverage sector companies listed on the Indonesian Stock Exchange.

Regional characterization of meteorological and agricultural drought in Baluchistan province, Pakistan.

Drought is a complex natural hazard that occurs when a region experiences a prolonged period of dry conditions, leading to water scarcity and negative impacts on the environment. This study analyzed the recurrence of drought and wet spells in Baluchistan province, Pakistan. Reconnaissance Drought Index (RDI), Standardized Precipitation Evapotranspiration Index (SPEI), and Vegetation Condition Index (VCI) were used to analyze droughts in Baluchistan during 1986-2021. Statistical analysis i.e. run theory, linear regression, and correlation coefficient were used to quantify the trend and relationship between meteorological (RDI, SPEI) and agricultural (VCI) droughts. The meteorological drought indices (1, 3, 6, and 12-month RDI and SPEI) identified severe to extreme drought spells during 1986, 1988, 1998, 2000-2002, 2004, 2006, 2010, 2018-2019, and 2021 in most meteorological stations (met-stations). The Lasbella met-station experienced the most frequent extreme to severe droughts according to both the 12-month RDI (8.82%) and SPEI (15.38%) indices. The Dalbandin met-station (8.34%) follows closely behind for RDI, while Khuzdar (5.88%) comes in second for the 12-month SPEI. VCI data showed that Baluchistan experienced severe to extreme drought in 2000, 2001, 2006, and 2010. The most severe drought occurred in 2000 and 2001, affecting 69% of the study region. A positive correlation was indicated between meteorological (RDI, SPEI) and agricultural drought index (VCI). The multivariate indices can provide valuable knowledge about drought episodes and preparedness to mitigate drought impacts.

PENGARUH UNIT-UNIT USAHA TERHADAP KINERJA KEUANGAN PADA KOPERASI PEGAWAI REPUBLIK INDONESIA (KPRI) GURU-GURU RAUNG SITUBONDO

This study aims (1) to determine the partial effect of savings and loan business units, self-service business units and general fueling station business units on financial performance (2) to determine the simultaneous effect of savings and loan business units, self-service business units and station business units. general refueling on financial performance (3) to determine the effect of savings and loan business units, self-service business units and general refueling station business units which have a dominant influence on financial performance. The method used is multiple linear regression analysis, t test, f test, dominant test and coefficient of determination. The result of this research is multiple linear regression equation Y = 4.191 + 0.057 X1 + 0.052 X2 - 0.552 X3 + e. Partial testing is the savings and loan business unit (count )1,578 < t_table 2,042, the self-service business unit tcount 0.395 < ttable 2,036 and the general fuel filling station business unit -tcount -4.693 > -ttable -2,036. Thus, the savings and loan business unit, the self-service business unit and the general fueling station business unit have no effect on financial performance. Simultaneous testing of savings and loan business units, self-service business units and general fueling station business units has an effect on financial performance because the value of Fcount is 7.649 > Ftable 2.90. There is no dominant variable to influence the financial performance variable.

Correlations between Bone Turnover Marker Concentrations and Maxillary and Mandibular Cancellous Hounsfield Units: A Crosssectional Study.

Purpose: This study aimed to investigate the associations between the concentrations of bone turnover markers and maxillary and mandibular cancellous Hounsfield units to determine whether bone turnover marker assessments are effective for preoperative examinations for implant treatment. Materials and Methods: The study included 94 patients (37 males and 57 females) with a mean age of 62.0±11.9 years. Spearman's rank correlation and multivariate linear regression coefficients were used to determine the associations between the bone turnover markers and maxillary and mandibular cancellous Hounsfield units. Results: Multivariate bias correction showed that the concentrations of bone-specific alkaline phosphatase, procollagen type I N-terminal propeptide, and deoxypyridinoline were negatively associated with the maxillary Hounsfield units. The concentration of undercarboxylated osteocalcin tended to be negatively associated with the maxillary Hounsfield units but not significantly. The concentrations of deoxypyridinoline and tartrateresistant acid phosphatase 5b were significantly negatively associated, and the concentrations of bone-specific alkaline phosphatase and procollagen type I N-terminal propeptide only tended to be negatively associated with the mandibular Hounsfield units. Conclusion: Several bone formation and resorption markers were negatively correlated with the maxillary and mandibular Hounsfield units. BTM measurement is effective for preoperative examination for implant treatment.

Handrim kinetics and quantitative ultrasound parameters for assessment of subacromial impingement in wheelchair users with pediatric-onset spinal cord injury

BackgroundMost manual wheelchair users with pediatric-onset spinal cord injury (SCI) will experience shoulder pain or pathology at some point in their life. However, guidelines for preservation of the upper limb in children with SCI are limited. Research questionWhat are the relationships between manual wheelchair handrim kinetics and quantitative ultrasound parameters related to subacromial impingement in individuals with pediatric-onset SCI? MethodsSubacromial impingement risk factors including supraspinatus tendon thickness (SST), acromiohumeral distance (AHD), and occupation ratio (OR; SST/AHD) were measured with ultrasound in 11 manual wheelchair users with pediatric-onset SCI. Handrim kinetics were acquired during the stroke cycle, including peak resultant force (FR), peak rate of rise of resultant force (ROR) and fractional effective force (FEF). Variability of handrim kinetics was computed using the coefficient of variation and linear regression was performed to assess correlations between handrim metrics and quantitative ultrasound parameters. ResultsPeak resultant force significantly increased 1.4 % and variability of FEF significantly decreased 8.0 % for every 0.1 cm increase in AHD. FEF decreased 3.5 % for every 0.1 cm increase in SST. Variability of peak resultant force significantly increased 3.6 % and variability of peak ROR of resultant force significantly increased 7.3 % for every 0.1 cm increase in SST. FEF variability significantly decreased 11.6 % for every 0.1 cm increase in SST. Peak ROR significantly decreased 1.54 % with every 10 % increase in OR. FEF variability significantly decreased 1.5 % with every 10 % increase in OR. SignificanceThis is the first study to investigate relationships among handrim kinetics and shoulder structure in manual wheelchair users with pediatric-onset SCI. Associations were identified between subacromial impingement risk factors and magnitude and variability of wheelchair handrim kinetics. These results indicate the critical need to further explore the relationships among wheelchair handrim kinetics, shoulder joint dynamics, and shoulder pathology in manual wheelchair users with pediatric-onset SCI.

Pengaruh Service Quality dan User Experience Terhadap Kepuasan Pelanggan (Studi Kasus Perumahan Givency One)

The aim of this research is to determine the influence of Service Quality and User Experience on Customer Satisfaction (Case Study of Givency One Housing) both directly and indirectly. This research approach is associative. The population was 797 Givency One Housing Customers and the sample was 89 Givency One Housing Customers. Data collection techniques in this research used interview techniques, documentation studies, observations and questionnaires. The data analysis technique in this research uses Multiple Linear Regression Analysis Test, Hypothesis Test (t Test and F Test), and Coefficient of Determination. Data processing in this research used the SPSS (Statistical Package for the Social Sciences) software program version 29.00.

Comparison of energy consumption prediction models for air conditioning at different time scales for large public buildings

Large public buildings have complex functions and high air conditioning energy consumption, and the prediction of energy consumption for air conditioning in different time scales can realise different energy saving management needs. Taking a large public building in Guangzhou as a research case, the long and short-term memory neural network (LSTM) is used as the basis to establish the machine learning model for energy consumption prediction for air conditioning at different time scales in terms of 10 min, hourly and daily, and a comparative analysis is carried out. The original data were analysed and processed by Z-Score and Local Outlier Factor (LOF) outlier detection methods. The relationship between meteorological parameters for Typical Meteorological Year (TMY) and the actual local meteorological parameters and energy consumption for air conditioning was analysed using linear regression, Pearson and Spearman correlation coefficients, taking meteorological parameters as input variables. The results show that comparing energy consumption for air conditioning with the meteorological parameters in TMY and actual local meteorological parameters, the actual meteorological parameters had a stronger correlation energy consumption for air conditioning. When the actual local meteorological parameters are taken as input variables, the mean absolute percentage error (MAPE) is reduced by about 0.85 %, and the coefficient of determination (R2) is increased by about 0.01. At the same time, the MAPE and R2 of the 10-min energy consumption prediction model are about 6.43 % and 0.9738, respectively, the MAPE and R2 of the hourly prediction model are about 9.29 % and 0.9568, respectively, while the MAPE and R2 of the daily prediction model are about 25.76 % and 0.7998. Meanwhile, an improved energy consumption prediction model is proposed to reduce the daily energy consumption prediction error to 6.36 % for MAPE, and the R2 of this model is 0.9927.

The Influence of Brand Reputation and Price on the Decision to Purchase Counterfeited Crocs Products (Case Study of Users of Fake Crocs Products, South Jakarta).

The purpose of this research is to examine: The Influence of Brand Reputation and Price on Purchase Decisions for Counterfeited Crocs Products (Case Study of Users of Fake Crocs Products in South Jakarta). This research used a sample of 100 samples, with the criteria being consumers who had used fake Crocs products and consumers who were still using fake Crocs products. The data analysis that researchers used in this research used descriptive analysis, data quality testing, classical assumption testing, multiple linear regression testing, hypothesis testing, and coefficient of determination testing. The software that researchers use is SPSS version 25. The results of this research are: 1) Based on the results of the T test, it is known that the sig value is 0.000 < 0.05, meaning that the Brand Reputation variable (X1) statistically has a positive and significant effect on Purchasing Decisions (Y). 2) Based on the results of the T Test on the Price variable, it is known that the sig value is 0.015 < 0.05, meaning that the Price variable (X2) statistically has a positive and significant effect on Purchasing Decisions (Y). 3) The Brand Reputation and Price variables simultaneously have a significant effect on Purchasing Decisions by having a sig value of 0.000 <0.005, meaning they have a positive and significant effect on Purchasing Decisions (Y) simultaneously.

Novel method for monitoring of carcinogenic impurity of N-nitrosamine in nizatidine pharmaceutical products using ultra high-pressure liquid chromatography triple quadrupole mass spectrometry.

Nitrosamine compounds pose a significant concern as potential carcinogens, prompting heightened scrutiny from regulatory bodies, particularly regarding their presence in pharmaceuticals. The detection of unacceptable levels of N-nitrosodiethylamine (NDMA) in ranitidine has led to widespread recalls, driving interest in alternative medications such as nizatidine, which shares a similar pharmacological class and is used to treat various gastrointestinal conditions. Despite fewer reports on NDMA levels in nizatidine, its structural similarity to ranitidine, characterized by a tertiary amine, underscores the potential for NDMA formation. Addressing the analytical challenges associated with nitrosamine detection, this study focuses on developing and validating an ultra-high pressure liquid chromatography triple quadrupole mass spectrometry (UHPLC-MS/MS) method for quantifying NDMA in both nizatidine active pharmaceutical ingredients and tablet formulations. Method validation adheres to International Council for Harmonisation recommendations, with a demonstrated linear range of 0.25-100 ng/mL for NDMA, exhibiting excellent linearity (regression coefficient >0.999) and efficient recovery rates ranging from 95.98% to 109.57%. The method shows high sensitivity, with limits of detection and quantification of 0.25 and 0.5ng/mL, respectively. The developed UHPLC-MS/MS method offers a simple, precise, accurate, and selective approach for monitoring NDMA levels in nizatidine formulations available in Australia, promising enhanced sensitivity and specificity with limits of quantification in the ppb and sub-ppb ranges.

The Effect of Implementation of Good Corporate Governance And Sharia Compliance On Customer Satisfaction of Bank Syariah Indonesia Sub-Branch Office Medan Cemara Asri

Both commercial banks and Islamic banks, good corporate governance (Gcg) and sharia compliance (SC) are fundamental elements. The effect of sharia compliance and good corporate governance on customer satisfaction and loyalty at Bank Syariah Indonesia Medan KC Cemara Asri, after processing and statistical analysis of the data obtained from the questionnaire answers in the IBM SPSS Statistics 25 program is at Bank Syariah Indonesia Sub-Branch Medan Cemara Asri, good corporate governance has a positive and significant effect on customer loyalty is one of the positive and large effects of good corporate governance features at Bank Syariah Indonesia Sub-Branch Medan Cemara Asri, Medan. At Bank Syariah Indonesia Sub-Branch Medan Cemara Asri, customer satisfaction is positively influenced by the Sharia Compliance variable. In accordance with the name of the institution, Bank Syariah Indonesia Sub-Branch Medan Cemara Asri has carried out sharia compliance well. The customer loyalty variable is positively and significantly influenced by the sharia compliance variable. The stronger the foundation, the more customers will trust the bank to be involved in their transactions. These elements are the basis for assessing the satisfaction of bank customers in using bank services during transactions. The questionnaire is one of the techniques or procedures that researchers can use to collect data in this study. Validity test, reliability test, normality test, classical assumption test, multiple linear regression test, hypothesis test, and coefficient of determination test are procedures used for data analysis. In this study, quantitative research was used.

The Effect of Asset Structure and Dividend Policy on the Capital Structure of Infrastructure Subsector Companies Listed on the Indonesia Stock Exchange 2016-2020 Period

The purpose of this study was to determine the effect of Asset Structure and Dividend Policy on the Capital Structure ofInfrastructures Sub-sector Companies listed on the Indonesia Stock Exchange for the 2016-2020 period. The research indicatorsused are Fixed Assets Ratio, Dividend Payout Ratio and Debt to Equity Ratio. The approach used in this research is a quantitativeapproach. The population in this study were 175 financial statements from 35 infrastructures sub-sector companies listed on theIndonesia Stock Exchange and the sample used in this study were 35 financial statements from 7 companies. The data used issecondary data, namely data obtained directly in the form of financial reports from the website of each company and thewww.idx.co.id website. The data analysis technique was carried out using statistical analysis, namely classical assumption test,multiple linear regression coefficient, multiple correlation coefficient, coefficient of determination and hypothesis testing usingSPSS version 25 program. The results showed that partially Asset Structure had no significant effect on The Capital Structure ofthe infrastructures subsector companies listed on the Indonesia Stock Exchange for the 2016-2020 period, while the DividendPolicy has no significant effect on the capital structure of the infrastructures subsector companies listed on the Indonesia StockExchange for the 2016-2020 period. Simultaneously, the Asset Structure and Dividend Policy have a significant influence on thecapital structure of the infrastructures sub-sector companies listed on the Indonesia Stock Exchange for the 2016-2020 period.

Pengaruh Persepsi Harga, Kualitas Pelayanan, Cita Rasa Terhadap Kepuasan Konsumen Restoran Pawon Sangit Colomadu Karanganyar

This research was conducted with the aim of analyzing the factors of price perception, service quality, taste on consumer satisfaction at the Pawon Sangit Colomadu Karanganyar Restaurant. This research uses quantitative research types. The data source used is data acquisition in the form of primary data. The population in this study were all customers who had consumed food from the Pawon Sangit Colomadu Karanganyar Restaurant, so the sampling technique was purposive sampling and a sample of 100 respondents was determined. The data analysis techniques used in this research are descriptive analysis, multiple linear regression analysis, t test, f test and coefficient of determination. The results of this research show that the t test, the price perception variable has no significant effect on consumer satisfaction at Pawon Sangit Colomadu Karanganyar Restaurant with a significance value of 0.473 > 0.05, so H0 is accepted, service quality has a significant effect on consumer satisfaction at Pawon Sangit Colomadu Karanganyar Restaurant with a significance value 0.000 < 0.05, then H0 is rejected and Ha is accepted, taste has a significant effect on consumer satisfaction at the Pawon Sangit Colomadu Karanganyar Restaurant with a significance value of 0.006 < 0.05, so H0 is rejected and Ha is accepte.

PENGARUH CONTENT MARKETING DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN JAM TANGAN MEREK ALEXANDRE CHRISTIE (Studi Kasus Pada Toko Tickclock Kota Bengkulu)

This research aims to determine the influence of Content Marketing and Product Quality on Purchase Decisions for Alexandre Chritie Brand Watches (case study at the Tickclock Store in Bengkulu City), both partially and simultaneously. There are several factors that will be discussed in this research, including Content Marketing and Product Quality. The object of this research is consumers at the Tickclock watch shop, precisely located on Jl. Putri Gading Cempaka No. 6, Bawah, Ratu Samban District, Bengkulu City. The sampling method uses a non- probability technique, namely accidental sampling. The number of respondents in this research was 140 respondents. The data collection method used a questionnaire. The data analysis technique in this research uses instrument testing, classical assumption testing, respondent response analysis, multiple linear regression analysis, hypothesis testing and coefficient of determination analysis. The results of this research show that Content Marketing has a positive and significant effect on purchasing decisions, then Product Quality has a positive and significant effect on purchasing decisions. So, from the results of the research that has been carried out it can be concluded that Content Marketing and Product Quality have a partial and simultaneous influence on the decision to purchase Alexandre Chritie brand watches at the Tickclock Store in Bengkulu City Keywords: Content Marketing, Product Quality and Purchasing Decisions