The article is dedicated to the investigation of the peculiarities of verbalization of the concept GENIUS in the English language, namely, consideration of the aphorisms with the component genius. According to the representatives of the semantic-cognitive approach, concept is a basic unit of human mental code, which has an internal structure consisting of conceptual features; it is the result of the individual and social learning of the world. Conceptual features contain comprehensive information about the corresponding object or phenomenon, as well as the interpretation of information of public consciousness and the treatment of the subject or phenomenon. Thus, the representatives of this trend treat language as one of the main tools of cognition and conceptualization of the world. The study of concept through the language is the most reliable way of linguistic analysis which allows to detect conceptual features and to work out the model of the concept. Any analysis of the concept starts by detecting language units that represent a given concept, the interpretation of their vocabulary and speech contexts. Aphorism is defined as a short original statement, a generalized, deep thought, expressed in a concise form, sometimes unexpectedly paradoxical. During the study, 100 English aphorisms with the genius component have been analyzed. It has been established that in the given expressions several models of the conceptual metaphor are realized. Conceptual metaphor is the main means of the conceptual system of a person by which we understand and perceive one type of objects in terms of objects of another type. The research made it possible to distinguish several conceptual metaphors, in particular GENIUS IS MADNESS, GENIUS IS FIRE, GENIUS IS WORK, GENIUS IS PRECIOUS, GENIUS IS ENEMY, GENIUS IS SIMPLE.