Co-creation Experience Research Articles

Empowering Stigmatized Voices: Cocreating a Curriculum on Pain and Opioid Use Disorder With Patient Partners.

This study explores the partnership experiences of patient and health care professional (HCP) subject matter experts (SMEs) in cocreating educational content and examines their reflections on how to better support educational partnerships in future initiatives. In this qualitative, exploratory study, semistructured interviews of patient and HCP SMEs were conducted between February and August 2022. Interviews were conducted with videoconferencing software, audio recorded, and transcribed verbatim. Interviews were analyzed using an iterative, inductive approach informed by reflexive thematic analysis. Eight patient SMEs and 6 HCP SMEs were interviewed. Three themes and 8 subthemes were developed to represent SMEs' experiences. The overarching themes included (1) building authentic partnerships, (2) developing equitable partnership processes, and (3) setting the stage for successful cocreation. Authentic partnerships were conceptualized as relationships that foster meaningful engagement, provide opportunities for learning and growing together, and require navigation of tensions and constraints. Equitable partnership processes included creating shared expectations and facilitating open and clear communication among partners. Participants discussed how future partnerships can benefit by embracing diversity and innovation, encouraging sustained engagement, and facilitating high-quality processes and products. The findings of this study highlight that positive cocreation experiences are characterized by building authentic partnerships, developing equitable partnership processes, and setting the stage for successful cocreation. Future work can build on these findings to further explore how to best foster cocreation within educational partnerships.

Fashion cocreation: cross-cultural insights and strategies

Purpose This study aims to analyze the multicultural consumers’ perceptions multicultural consumers’ perceptions of their experience after participating in online cocreation actions in the fashion industry and the behavioral consequences of that experience. Design/methodology/approach This research was conducted in Spain and the UK, with 800 active online cocreators, leading to a proposal of a comprehensive model of the cocreation experience and its effects on satisfaction and engagement with the brand and the intention to continue cocreating using a multi-group covariance structural equation model. Findings All the proposed hypotheses were confirmed. Cocreation activities influence the cocreation experience, which, in turn, generates a positive effect on the behavioral responses of individuals in terms of satisfaction, engagement and future intentions to continue participating in the brand’s cocreation activities. The cocreation patterns are similar in both countries, leading to a comparable behavioral model across different cultural contexts. The findings conclude with relevant recommendations on how brands can improve their globalization strategies. Practical implications The practical utility for a fashion retailer arises from acknowledging the different dimensions of the cocreation experience as mechanisms to develop strategies that foster customer participation, thus enhancing satisfaction, brand engagement and advocacy. The results also advocate for the proposition of similar actions across different markets, given the homogeneity of behaviors, likely through global platforms that facilitate participation from different markets toward the creation of global communities. Originality/value The significant contribution of this research lies in the detailed proposal for measuring the cocreation experience and its integration into a comprehensive model of the impact of cocreation on classic behavioral variables. Furthermore, the differential analysis across two countries provides the added value of a multicultural evaluation of the phenomenon.

Can smart technologies enhance co-creation and destination perceived authenticity? Culture's moderating effect

When it comes to tourists’ selection of the next destination to visit, among the current trends are the search for authenticity and the search for experiences, and technology plays a key role in satisfying both of these desires. The aim of this research is to better understand, from a cross-cultural perspective, how smart technologies may influence the co-creation of tourism experiences and enhance the perception of authenticity that travelers increasingly look for in a tourist destination. The study seeks to determine the moderating role of the tourist's national culture—in terms of the “uncertainty avoidance” dimension—in the following effects: (a) smart technology use on the consumer's search for destination authenticity; (b) smart technology use on tourism-experience co-creation; and (c) co-creation on destination perceived authenticity. The results suggest that it is important for destinations and suppliers of tourism services to implement smart technologies that enhance co-creation, as these affect the perceived authenticity of the destination visited—a growing contributor to tourist satisfaction.

Happy to co­create: the influence of product co­creation over consumer hedonic adaptation

PurposeResearchers have been exploring the consequences of the hedonic adaptation process at length. This phenomenon is characterized by the reduction of pleasure with consumption experiences over time. Meanwhile, co-creation initiatives seem to be gaining traction in brand strategies. However, little is known about how individuals experience the co-creation effects in consumption. The purpose of this study is to analyse the impact of consumer co-creation experiences on predicting hedonic adaptation. Also, it aims to provide insights into the emotional aspects of consumption.Design/methodology/approachThree mixed-design experimental studies were conducted to explore the effects of co-creation on consumer hedonic adaptation, affective forecasting and emotional responses. Study 1 and Study 2 were conducted online with American participants. Study 3 was conducted in a laboratory setting in Brazil.FindingsThe research demonstrated that individuals predict that the path to consumption adaptation will be longer when co-creating their products co-create. However, this effect varies depending on the type of product. As for the emotional aspect, consumers attribute more positive emotions than negative ones in the context of co-creation.Research limitations/implicationsThis study manipulated different conditions considering specific product types. Future research should apply this framework to other products and services to confirm the generalization of the study’s findings. Also, the authors encourage future studies that explore emotions in different co-creation scenarios.Practical implicationsElucidating how co-creation impacts consumers’ hedonic adaptation empowers companies to leverage co-creation to cultivate positive consumer attitudes and brand loyalty. Marketing campaigns can highlight the emotional benefits of ownership and personalization. It also provides a sustainable perspective for companies, which seeks consumers who remain present over time and trust the company. Furthermore, co-creation can be used strategically for innovation management. By co-creating limited-edition trial products, companies can involve new customers, foster a sense of ownership and potentially mitigate hedonic adaptation, while gathering valuable insights for new product development.Originality/valueThis research advances the limited literature on co-creation and customer hedonic adaptation, which lies at the interface between consumer behaviour and product development. It explores how product co-creation affects consumers’ predictions and shopping experiences concerning pleasure decrease, including product value and company feedback. Additionally, it examines the role of emotions in co-creation and hedonic adaptation. This research contributes by demonstrating the impact of co-creation on adaptation, affective forecasting and emotional responses during consumption.

The Role of Premium Services in Co-Creation Experience and Game Loyalty

Purpose – This research aimed to analyze relationship between leader-member exchange, person-organization fit, and perceived organizational support on employee work engagement. Purpose – The aim of this study was the assessment of how co-creation experiences and in-game value creation contribute to increased game loyalty in premium services. Methodology – A total of 326 mobile online gamers in Indonesia who utilized premium services provided survey data for the model analysis. This was carried out using structural equation modeling based on partial least squares (SEM-PLS). Results – The results demonstrated that players' propensity to co-create with gaming firms was significantly influenced by online brand community identification, greater functionality, customization, and self-indulgence. Also, on the basis of co-creation experience, there were significant value realization results. In addition, the results demonstrated a strong correlation between game loyalty, in-game value co-creation, and social experience. Originality – This literature provided valuable insights for improving game loyalty in premium game services through value co-creation experience.

Virtual choir as a kind of digital musical art

The relevance of the article. The so-called virtual choirs remain very common in modern musical creativity. Their activities are studied in modern science in many aspects: historical, technical, socio-psychological, musicological, etc. However, there is a debate about whether such a form of artistic activity can be considered a type of choral performance. The purpose of the study is to clarify whether the phenomenon of “virtual choir” belongs to choral or digital art. The methodology. Structural, functional and comparative analysis were used to analyze the specifics of the work of real and virtual choirs. The article also uses the results of statistical data obtained by other researchers on the psychophysiological impact of singing in real and virtual groups on the well-being of choristers. An analysis of surveys on other issues was also carried out. The results. It was defined that a virtual choir fundamentally differs from a real one in its structure, which, in addition to performers and a conductor, also includes sound engineers and editors. Even in their actual absence, these functions are extremely important and, in fact, replace the conductor’s activity, because the final result depends much more on the sound engineer and editor than on the conductor’s personality. It was found out that the specifics of the creative process in a virtual choir do not include a significant number of specifically choral elements, namely the ensemble component (except for coincidence with the phonogram), response to the real process and the possibility of influencing it during performance. In addition, singing in a virtual project slows down the development of empathy of singers, reduces their ability to recognize the conductor’s gestures and facial expressions. The scientific novelty. For the first time, a reasoned answer has been received to the question of the possibility of classifying the so-called virtual choir as a type of choral performance. The practical significance. The results of the study can be used in courses on the history of choral art, the theory of choral performance, and in the practical activities of conductors and sound engineers. Conclusions. The creative and methodological content of the work of a virtual choir has more differences than similarities with the work of a real collective. According to surveys, choristers evaluate the experience of co-creation in a virtual project more negatively than singing in a “live” choir. A virtual choir does not require many purely choral skills to achieve a result (ensemble, tuning, responding to the conductor’s gesture and singing by colleagues in the part), but requires significant technical knowledge and skills (video and audio recording, editing, correction, etc.). Thus, virtual choir as a phenomenon of modern art is not so much a type of choral performance as its simulation, carried out using digital methods, and should be studied in accordance with its belonging to one of the types of digital art.

THE EFFECT OF CO-CREATION EXPERIENCE ON TOURISTS' REVISIT INTENTION WITHIN HOMESTAYS

In response to the rapid development of tourism and the increasing demand for personalized experiences, this study examines how co-creation experience (CCE), comprising co-creation behavior (CCB) and experiencescape (EXP), influences tourists’ revisit intentions (RI) within the homestay sector, a key component of modern travel. In an increasingly competitive market, understanding these relationships is critical. This study employed a quantitative and deductive approach. Data were collected from 260 homestay visitors, aged 20 to 60 years old, using a questionnaire and analyzed through multiple linear regression. The findings revealed that both CCB and EXP significantly affect RI, but CCB had a stronger positive impact on RI than EXP. In conclusion, the findings highlight the significance of engaging tourists in co-creation activities and providing immersive experiences in order to encourage them to revisit the homestay. The study offers practical strategies for homestay operators to boost revisit intentions and contributes to the theoretical understanding of CCE, while also suggesting directions for future research.

Slow Tourism and Well-Being: A Transformational Learning Perspective

ABSTRACT Drawing upon social exchange and transformational learning theories, this study opts to scrutinize the formation process of well-being through self-transformation when practicing slow-paced tourism. A hypothetico-deductive methodological approach was operationalized to achieve the goals of the study. Based on a sample of 319 leisure tourists and using CB-SEM, the findings revealed the vital influence of overall co-creation experience in fostering self-transformation and well-being. In addition, the model with the serial mediating role of overall co-creation experience and self-transformation stands out by exhibiting the best-fit indices and displaying the best explanatory power for well-being. This research is one of the first to explain how slow-paced tourism leads to well-being. This research not only advances the body of knowledge about the role slow-paced tourism plays in helping individuals transform themselves and perceive personal well-being, but also offers a comprehensive blueprint for tourism industry stakeholders to leverage the transformative power of slow-paced tourism.

From Participation to Co-Creation: The Logical Evolution of Trade Show Visitors’ Experience Value

ABSTRACT Scholars have conducted extensive research on trade shows over the years, but there is still a lack of systematic research on the visitors’ experience value. Based on the theory of service ecosystems, this article proposes a theoretical framework for the evolution mechanism of visitors’ experience value in trade shows. The research results indicate that the evolution of visitors’ experience value in trade shows is a complex process, and the interrelationships between factors such as belief energy, touchpoints based co-creation experience, visitors’ productive gratitude and experience value promote the transformation of the trade show ecosystem.

What Impacts Tourists’ Co-Creation Experiences in Smart Tourism Destinations? A Mixed Methods Research from Four Chinese Smart Tourism Destinations

What Impacts Tourists’ Co-Creation Experiences in Smart Tourism Destinations? A Mixed Methods Research from Four Chinese Smart Tourism Destinations

Dimensions of Co-Creative Food & Wine Tourism Experiences – Findings from A Multiple-Case Study

The relationship between food & wine tourism and co-creation is gaining prominence in the academic field, due to the increasing interest shown by visitors for engaging in multi-sensory, rich experiences while travelling. Considering the relevance of understanding most valued experience dimensions within each tourism context to help design memorable, immersive co-creative food & wine experiences, this article aims to identify the dimensions of food & wine tourism experiences from the perspective of visitors and supply agents. For this purpose, insights from a food tour experience in Lisbon and other gastronomic experiences in Bairrada and Dão wine regions are presented based on a qualitative approach. A netnography study, integrating the analysis of 658 visitor reviews and an interview with the tour operator, combined with a case study involving semi-structured interviews with visitors (N = 38) and supply agents (N = 6) from the above-mentioned wine regions, are key elements of this multiple case study. Content analysis was performed with QSR NVivo 12 software. Findings highlighted a convergent perception of visitors and supply agents regarding the most prominent dimensions of co-creative experiences identified and revealed the potential of qualitative methodologies in the promotion of in-depth knowledge, especially within exploratory research frameworks.

Spiraling up: Sense of place with co-creation experiences insights from Crow Island Beach Park, Sri Lanka

Researchers highlight that one significant intrinsic motivation for taking part in co-creations is a sense of place. Vice versa, some scholars indicate an enhanced sense of place can be achieved through community participatory strategies and place-making. However, there is a noticeable absence of empirical investigations into this seemingly reciprocal relationship. This study uses the Crow Island Beach Park development in Sri Lanka as a case study to explore the relationship between co-creation experience and the sense of place. Following an exploratory research design, data was collected through in-depth interviews with a purposive sample of sixteen members engaged in the beach park development. Subsequently, thematic and inverted pyramid-based co-occurrence analysis was employed within a qualitative research approach. The findings unveil a reciprocal relationship between the sense of place and the co-creation experience, marked by a spiraling-up dynamic. The findings further indicate variations in participants’ sense of place and co-creation experiences, providing valuable insights for planners, environmental managers and policymakers aiming to utilize active community participation for sensible and sustainable place-making.

Art and design workshops at a residential care facility – social care professionals’ experiences of co-creation and participation in designing the physical environment

BackgroundCo-creation and participation among different user groups have been highlighted as pivotal for improving residential care facilities for older persons. However, more knowledge is needed on methods aiming to overcome challenges in constructing inclusive co-creation and participation processes. In particular, there is a need for knowledge concerning how art and design workshops could contribute to co-creation and participation of social care professionals designing the physical environment in residential care facilities. Therefore, this study aimed to examine how art and design workshops can contribute to co-creation and participation in designing the physical environment with residential care facility professionals.MethodsA qualitative method was used to investigate social care professionals’ experiences. Data were collected through semi-structured group interviews and analysed with inspiration from Corbin and Strauss’s analysis method.ResultsThis study concludes that art and design workshops could serve as deliberating and developing practices. First, the art and design workshop as a deliberating practice involves conditions that create a communication arena and space supporting professionals in sharing experiences and voicing different perspectives. Second, the art and design workshop, as a developing practice, supports shared agency through dialogue focusing on designing the physical environment in residential care facilities, using photographs, materials, and fabrics.ConclusionsThis research contributes to the understanding of the relevance of art and design workshops and co-creation between artists and social care professionals in designing the physical environment in residential care facilities. The study can be valuable in identifying important mechanisms that facilitate co-creation and participation among social care professionals, as well as the development of art and design as a tool for improving environments in residential care facilities. The research focuses on how art and design workshops could influence co-creation and participation through art and design from the perspective of social care professionals.

Exploring co-creator’s experiences: a multiple case study addressing workplace sedentary behaviour

Abstract Co-creation is an innovative approach for addressing complex public health issues. Co-creator’s experience of participating in co-creation can impact engagement yet research investigating co-creation experience is limited. A better understanding of co-creation experiences can inform optimal design and implementation of the co-creation process. This study’s objective was to conduct a cross-case analysis of co-creator’s experiences from 3 co-creation processes aimed at addressing workplace sedentary behaviour within 3 different small-to-medium sized companies in Scotland. Thirty-one co-creators were involved in the case study companies from Oct 2022 to Jun 2023. Data sources included observations, interviews, and researchers’ reflections. A multiple case study design enabled the exploration of co-creator’s experience across cases. A within-case thematic analysis was conducted to develop a deep understanding of cases before comparing findings between cases using Miles and Huberman’s guide to cross-case analysis. Preliminary findings indicate co-creation experiences are associated with events occurring before, during and after the co-creation process and are influenced by company context (i.e., company structure, resources and demands) and co-creation context (i.e., design and facilitation of the process). Co-creators had various motivations for their involvement. During the co-creation process there was a range of common experiences such as a sense of belonging, enjoyment and frustration. After co-creation, there was an overall sense of satisfaction accompanied by positive outcomes, including an intention to adopt healthier behaviours. Insights into co-creator’s experiences support the use of co-creation for addressing workplace sedentary behaviour. The findings have implications for researchers planning co-creation processes at small-to-medium sized companies. Tailoring co-creation to co-creator’s needs and wider company context can enhance its innovative potential. Key messages • This study’s significance lies in its qualitative cross-case analysis of co-creation experiences which enhances research rigour and enables contextualised generalisation. • The innovative potential of co-creation can be enhanced by tailoring it to meet the needs and preferences of the co-creators and considering the wider company context.

The adoption of a place-based framework to inform municipal health strategies

Abstract Background Health is a place-based issue. Research shows that inequalities in health are significantly influenced by social, economic, and environmental factors, making local policies related to these domains critical determinants. Yet, place-based health planning remains underutilized by local practitioners, not receiving adequate attention from policy-makers. Departing from the Municipal Health Strategy of Coimbra, this presentation aims to showcase the framework used for guiding municipal health planning, addressing multidimensional factors, geographic analysis, intersectoral collaboration and participatory approaches. Methods The conceptual and methodological framework followed a population health approach with a geographic lens, looking at how the health outcomes and health determinants were geographically distributed across the municipality (data disaggregated at sub-municipal level), as well as the extent to which policies from multiple sectors can address them. The planning cycle followed an iterative seven-stage process based in five key actions: 1 - Assess (Health Profile), 2 - Prioritize (Priorities), 3 - Plan (Objectives and Strategies), 4 - Implement (Action Plan) and 5 - Monitor (Targets and Measures, Monitoring Plan). Participatory processes were conducted involving local stakeholders and citizens to identify needs, establish priorities and actions. Results The framework for action integrates 14 goals and 94 actions across six policy domains: Sustainable Mobility and Public Places, Safe and Adequate Housing, Accessible Healthcare, Social Cohesion and Participation, Education and Health Literacy and Intersectoral and Collaborative Leadership. Conclusions Adopting a place-based framework to health planning, involving a geographical and multidimensional health assessment as well as the participation of local stakeholders and citizens, was considered effective in turning evidence into practice. Key messages • Municipal health strategies should be developed with a place-based perspective, prioritizing health as the focal point across various intersectoral municipal policies. • The integrated framework shed light on the experience of co-creation to inform health-oriented planning, ensuring that actions address specific needs of localities.

A social cognitive theory of customer value co-creation behavior: evidence from healthcare

PurposeCustomer value co-creation behavior is promising but undertheorized. To bridge this gap, this study examines the viability of a social cognitive theory positing that customers' value co-creation behavior is shaped by their co-creation experience, self-efficacy, and engagement.Design/methodology/approachUsing healthcare as a case, a stratified random sample comprising 600 patients from 40 hospitals across eight metropolitan cities in an emerging economy was acquired and analyzed using co-variance-based structural equation modeling (CB-SEM).FindingsCustomers' co-creation experience has a positive impact on their co-creation self-efficacy, co-creation engagement, and value co-creation behavior. While co-creation self-efficacy and engagement have no direct influence on value co-creation behavior, they do serve as mediators between co-creation experience and value co-creation behavior, suggesting that when customers are provided with a co-creation experience, it enhances their co-creation self-efficacy and engagement, ultimately fostering value co-creation behavior.Originality/valueA theory of customer value co-creation behavior is established.

Memorable digital-free tourism experiences: Antecedents and outcomes

This study examines the role of escapism, experience co-creation, existential authenticity, and experiential satisfaction as antecedents of memorable digital-free tourism experiences. It then examines the relationship between memorable digital-free tourism experiences and hedonic well-being, eudaimonic well-being and place attachment. Survey data were gathered, via WeChat, from 389 Chinese tourists who had engaged in a digital-free meditation retreat in China between August 2022 and July 2023. Empirical results reveal that levels of escapism and experiential satisfaction positively explain memorable digital-free tourism experiences. Further, more memorable digital-free tourism experiences are associated with greater hedonic well-being, eudaimonic well-being and place attachment.

Adult co-creators’ emotional and psychological experiences of the co-creation process: a Health CASCADE scoping review protocol

BackgroundThere is a growing investment in the use of co-creation, reflected by an increase in co-created products, services, and interventions. At the same time, a growing recognition of the significance of co-creators’ experience can be detected but there is a gap in the aggregation of the literature with regard to experience. Therefore, the purpose of this scoping review is to uncover the breadth of existing empirical research on co-creation experience, how it has been defined and assessed, and its key emotional and psychological characteristics in the context of co-created products, services, or interventions among adults.MethodsThe development of the search strategy was guided by the research question, Arksey, and O’Malley’s scoping review methodology guidelines, and through collaboration with members of the Health CASCADE consortium. The results of the search and the study inclusion process will be reported in full and presented both narratively and by use of the Preferred Reporting Items for Systematic Reviews and Meta-analyses extension for scoping review (PRISMA-ScR) flow diagram. Comprehensive searches of relevant electronic databases (e.g. Scopus) will be conducted to identify relevant papers. Snowball searches to identify additional papers through included full-text papers will be done using the artificial intelligence tool, namely, Connected Papers. All review steps will involve at least two reviewers. Studies in English, Dutch, Chinese, Spanish, and French, published from the year 1970 onwards, will be considered. Microsoft Excel software will be used to record and chart extracted data.DiscussionThe resulting scoping review could provide useful insights into adult co-creators’ experience of participating in the co-creation process. An increased understanding of the role of emotional and psychological experiences of participating in co-creation processes may help to inform the co-creation process and lead to potential benefits for the co-creators and co-created outcome.Systematic review registration10.5281/zenodo.7665851.

Antecedents of Co-Creation Experience and Its Impact in the Context of Tourism Business Management: Literature Review

Antecedents of Co-Creation Experience and Its Impact in the Context of Tourism Business Management: Literature Review

How Do Location-Based AR Games Enhance Value Co-Creation Experiences at Cultural Heritage Sites? A Process Perspective Analysis

The sustainable development of tourism in cultural heritage sites benefits from the active participation of tourists in the co-creation process. Location-based AR games show great potential in tourists’ participation in creation and positive experiences. This study explores the relationship between the stage factors of the co-creation experience and the overall co-creation. Combining the service-dominant logic and process perspective of value co-creation theory, this research proposes a conceptual framework for co-creating experiences in cultural heritage tourism using augmented reality technology through two studies. In the first phase of the study, quantitative research was conducted on 256 visitors to measure the impact of factors in the three processes of pre-co-creation experience, on-site experience, and post-co-creation experience on the overall co-creation experience. In the study’s second phase, follow-up qualitative interviews were conducted based on multiple linear regression analysis results to expand the interpretation of the relationship and importance of factors affecting the co-creation experience process. The results show that psychological engagement, awareness, knowledge, and social relations during pre-visitation help enhance the overall co-creation experience. In contrast, the overall co-creation experience is enriched by real-time storytelling, interaction, and emotional resonance in both on-site and post-experience processes. The proposal of this framework model advances the discussion of augmented reality technology and co-creation experience to the empirical level. It provides a basis for further tourism co-creation experience design practice.