Coal gasification technology is a significant process for the coal-based hydrogen production system and is considered as a key technology in the transition to “Hydrogen Economy”. To decrease the exergy destruction and enhance the cold gas efficiency of the coal gasification process, a novel three-step gasification technology thermally coupled with the chemical looping combustion process is proposed. And the hydrogen production system with CO2 recovery is integrated based on the three-step gasification technology. Results indicated that the cold gas efficiency of the three-step coal gasification technology is 86.9%, which is 10.1% points enhanced compared with GE gasification technology. Besides, the novel system has an energy efficiency of 62.3%, which is 3.1% higher than that of the reference system. Exergy analysis presented that the employment of the three-step gasification technology contributed to the reduction of system exergy destruction by 4.2%. Furthermore, the energy utilization diagram (EUD) suggested that matching between endothermic reactions and exothermic reactions plays important role in the enhancement of cold gas efficiency.