This study investigated the correlation between coach leadership behavior and their performance in Huaihua University, Hunan Province, China with the purpose of proposing a University Sports Leadership Program. The participants in this study are college athlete athletes. Stratified sampling technique was used in the selection of participants. There was a total of 240 college athletes representing the various sports team in the university. The researcher used adapted questionnaires that assessed the leadership behavior of coaches and athlete performance respectively, using some constructs from the Leadership Scale for Sport (LSS): training and instruction, democratic decision making, autocratic decision making, social support and positive feedback and A Cross-Sport Athletic Performance Rating Scale measuring Self-motivation, Self-confidence, Emotional Stability, Athletic Ability, and Character. The overall result suggests a strong relationship, as coach leadership behavior is significantly and highly correlated with student athletes' level of performance; and The Sports Leadership Program emerged as a result of an in-depth study that revealed a strong correlation between athlete performance and coach leadership behavior. The program aims to maximize team relationships and athlete development by addressing gaps in coaching techniques that have been discovered.