This study investigated the relationship between coach competencies and athlete performance in discus and shot put, focusing on technical skills, communication, and training principles. It aimed to assess differences based on athlete profiles and develop a coach development program based on the findings. The methodology for this study uses a descriptive, comparison, and correlational method and used 325 respondents from Bengbu Medical University, Anhui University, Bengbu University, Anhui University of Science and Technology, and Anhui Normal University. The study found that coach competencies in Chinese universities' discus and shot-put programs moderately influence athlete performance, with no significant differences based on athlete profiles. A strong positive relationship between coach competencies and athlete success highlights the need for an enhanced coach development program to optimize performance. The recommendations focus on enhancing coach development programs by improving key competencies such as technical expertise, biomechanics, communication, and personalized coaching strategies. By providing targeted training and fostering collaboration across universities, the aim is to improve athlete performance in discus and shot put, ensuring equal support for all athletes.