Co-creation Strategies Research Articles

The role of dissonance reduction and co-creation strategies in shaping smart service satisfaction – the case of Uber

ABSTRACT Ride-sharing apps have both positive and negative impact in our daily lives. To study the negative impacts especially personal safety issues, this study explores the reaction of ride-sharing app users to such safety issues. We contextualise our study using a scenario based survey. We found empirical support to all the hypotheses by surveying 421 individuals. This study contributes to the information systems literature in providing ways to apply dissonance reduction techniques that are a strong predictor of satisfaction. In addition, this study extends the dimensions of service quality to better suit ride-sharing apps.

Towards meaningful co-creation: a study of creative heritage tourism in Alentejo, Portugal

ABSTRACT This paper discusses the impact of co-creation in the context of heritage tourism. By examining co-creative strategies that promote participative interpretation of archaeological heritage, the emphasis is on understanding how tour guides balance tourists’ individual interpretations and the scientific narrative. The study conducts a qualitative analysis of the tour guiding activity of cultural tourism companies in Alentejo, Southern Portugal. Data were collected through semi-structured interviews with local tour guides and from online reviews of archaeological tours in Alentejo. Findings evidence that despite widely employing co-creative strategies for heritage interpretation that tap into tourists’ operant resources and encourage creative discussion, tour guides often dismiss individual interpretations in favour of the established authorized heritage discourse. It is argued that, in doing so, the potential of co-creation for delivering a meaningful experience is hindered. The study contributes towards a critical conceptualization of the use of co-creation strategies in heritage tourism, with particular focus on the implications at deeper meaning-making levels. In practice, the findings can lead cultural tourism providers to reassess their approach to personalization in order to increase their appeal to potential clients holding alternative sets of beliefs and motivations.

Non-profit organization-business value co-creation: conceptualization and scale development

The value co-creation strategy is adopted by companies in its relationships with stakeholders as a mechanism to improve the performance of its activities. Both from the perspective of Corporate Social Responsibility (CSR) practices carried out by companies, and from the approach of the mission that non-profit organizations (NPOs) must effectively fulfil, adopt the strategy of co-creation in activities, projects, programs, etc. that both entities jointly develop is essential to achieve the expected organizational and social value. However, although the value co-creation between companies and its stakeholders (mainly customers) has been substantially investigated in recent years, there is a significant gap in both theoretical and empirical research into the adoption by the NPOs of said management approach in its collaborative relationships with companies. Therefore, after reviewing the literature on co-creation, an NPO-business value co-creation scale is developed in the empirical part, consisting of four basic dimensions: participation, reciprocity, learning, and engagement. The proposed scale shows reliability and construct validity (convergent and discriminant). The main conclusions and practical implications that this management strategy has for organizations are presented.

The big data-business strategy interconnection: a grand challenge for knowledge management. A review and future perspectives

Purpose Designing knowledge management (KM) systems capable of transforming big data into information characterised by strategic value is a major challenge faced nowadays by firms in almost all industries. However, in the managerial field, big data is now mainly used to support operational activities while its strategic potential is still largely unexploited. Based on these considerations, this study proposes an overview of the literature regarding the relationship between big data and business strategy. Design/methodology/approach A bibliographic coupling method is applied over a dataset of 128 peer-reviewed articles, published from 2013 (first year when articles regarding the big data-business strategy relationship were published) to 2019. Thereafter, a systematic literature review is presented on 116 papers, which were found to be interconnected based on the VOSviewer algorithm. Findings This study discovers the existence of four thematic clusters. Three of the clusters relate to the following topics: big data and supply chain strategy; big data, personalisation and co-creation strategies and big data, strategic planning and strategic value creation. The fourth cluster concerns the relationship between big data and KM and represents a ‘bridge’ between the other three clusters. Research limitations/implications Based on the bibliometric analysis and the systematic literature review, this study identifies relevant understudied topics and research gaps, which are suggested as future research directions. Originality/value This is the first study to systematise and discuss the literature concerning the relationship between big data and firm strategy.

Green Co-Creation Strategies among Supply Chain Partners: A Value Co-Creation Perspective

In response to the global fight against environmental deterioration and resource shortage, many governments call on firms to implement green innovation strategies. However, for most small and medium-sized firms, the high cost of green innovation makes it difficult to achieve green goals, causing the need for a growing number of firms to cooperate with their supply chain partners on green innovations. Thus, this study explores, from a value co-creation perspective, how supply chain partners share the investment in, and benefits of, green innovation, assuring their long-term cooperation. Based on a three-level manufacturing supply chain, this paper proposes three different types of green co-creation strategies (i.e., the manufacturer and its supplier, the manufacturer and its competitor, the manufacturer and its retailer). We set the mechanism of co-creation to share the cost of green investment and consider the impact of co-creation on the sales of supply chain partners. Then, by constructing the value functions of three co-creation strategies and proving the concavity of these functions, the findings indicate that different co-creation strategies can indeed improve the firm’s profit in a certain range and achieve a different maximum value in a certain green investment sharing point. This study enriches the literature on green co-creation in supply chains by combing green investment sharing strategies among supply chain partners with value co-creation. In addition, this study provides manufacturers with guidelines on how to share green costs and choose a green co-creation strategy in different operational environments.

Value co-creation and technological progression: a critical review

PurposeThis study aims to identify different approaches to conceptualize value co-creation and analysing firms’ co-creation strategies aided by various advancing technologies. This study further discusses the strengths and weaknesses of these strategies and suggests solutions to overcome the limitations.Design/methodology/approachFollowing a critical literature review, the authors propose a conceptual framework to denote the relations between evolving technologies and co-creation activities.FindingsOn one hand, technology influences the co-creation processes by empowering consumers, offering greater ability to connect, providing greater access to information and furnishing a platform that facilitates co-creation; on the other hand, technological advancements may add complexity, variability and lead to loss of control for service organizations. A role of customers and value definitions are identified and elaborated in the value co-creation process.Originality/valueAdvanced information and communication technologies transcend the traditionally defined service encounters by enabling co-creating actors to exchange resources through virtual interfaces, thus redefining the strategies of value co-creation. Though many studies have discussed value co-creation in diversified standpoints, a perspective from its relationship with technological progression over time remains nascent. The study contributes to a more comprehensive understanding of technology-enabled value co-creation in service ecosystems.

Co-creation strategy in peer-to-peer accommodation in Bandung tourism context

AbstractCollaborative economy refers to social and economic sharing activities that make entities (customer and peer provider) in-service ecosystem can access services through technology or digital platform. This research aims to give a better understanding of activities and interaction between entities that can potentially elevate the existence of peer-to-peer (P2P) accommodation in Indonesia. Although research regarding the collaborative economy has been accelerating, there has not been a formal conceptualization of interaction from a broadening perspective as a service ecosystem in the context of co-creation. Preliminary study becomes crucial and relevant with the raising of the collaborative economy, based on the consideration that no previous research is considered to be able to explain the dynamics of interaction by using a perspective of Service-Dominant Logic (S-D Logic). This study seeks to answer two research questions, what interactions occur outside consumers, peer providers, platform providers, and how co-creation might be created in the P2P service ecosystem. This conceptual paper draws on the interaction from the perspective of co-creation between entities and stakeholders as a lens by using the systematic-qualitative approach. In general, this study uses the Soft System Methodology (SSM) precisely defining an unstructured situation in the real world. This study tries to initiate the development of phases of co-creation between entities in the service ecosystem. The outcomes of this study enrich the body of knowledge of service science, especially on the way to apply the framework value co-creation. The development of a better service ecosystem across particular engagement remains critical.

More-than-safety: co-creating resourcefulness and conviviality in suburban LGBTQ2S youth out-of-school spaces

ABSTRACT Between the sub-disciplines of children’s geographies and geographies of sexualities lie the spatialities of children’s and youth’s sexualities, an understudied subfield especially in non-metropolitan contexts. This paper examines the co-creation strategies of three LGBTQ2S out-of-school youth programmes in the Canadian peripheral municipality of Surrey, British Columbia. It argues that larger youth populations, a circumscribed hetero-temporality, and limited spatial resources necessitate attention to specific modes of co-creating out-of-school spaces for suburban LGBTQ2S youth (aged 15–24). The paper examines the practices of adaptive spatial co-creation with suburban LGBTQ2S youth within the fragmented local suburban governance landscape of community organizations. In contrast with the public visibility stressed within adult urban gay identity politics, a goal of ‘more-than-safety’ is primarily achieved for suburban LGBTQ2S youth through privacy, invisibility, and boundary work that results in weak integration, a lack of collaboration, and the re-bounding of identity parcels across suburbia’s extensive geography.

Co-Creation of e-Learning Content: The Case Study of a MOOC on Health and Cyber-Bullying

The use of a co-creation process within e-learning practices enables learners to live positive experiences as they are more actively involved in the learning process. Starting from this consideration, the paper aims to demonstrate that using a co-creation approach to design a Massive Open Online Course allows amplification of the learning experience as well as the children's knowledge and awareness of digital health literacy issues, particularly of cyber-bullying. To this end, a case study that involves teachers and students from a primary school in Rome has been implemented. To engage students, two participative methodologies (open space technology and storytelling) are used. The results of the case study show a positive impact of the co-creation strategy on both the students' engagement in co-producing the learning content and their awareness and knowledge of the cyber-bullying phenomenon and digital health literacy issues.

Operationalizing urban resilience: insights from the science-policy interface in the European Union

ABSTRACT By examining three policy-oriented research projects funded by the European Union (RAMSES, RESIN, SMR) the paper critically discusses operationalization efforts of urban resilience as they are designed and produced at the interface between science and policy. By analysing the documents and conducting interviews with the projects’ coordinators and participants, three main research questions were addressed concerning how urban resilience is defined across the projects and the actors involved, the role of the tools produced by them in their difficult task to reconcile wider applicability and local specificity and finally how stakeholder engagement and co-creation were framed and implemented. Based on the evidence collected, the authors argue that conceptualizations of urban resilience within operationalization efforts being produced at the science policy-interface are still quite plural and open, that such openness is largely confirmed by the flexibility of the tools produced by the projects and that while becoming increasingly relevant stakeholder engagement and co-creation strategy are yet to be fully framed and theorized. Finally, they present further research pathways aimed at strengthening our knowledge of operationalization efforts, the role of practitioners and of urban resilience implementation in discrete scientific and political environments.

Ecosystems for smart cities: tracing the evolution of governance structures in a dutch smart city initiative

Smart cities use integrated information and communication technology in order to help their citizens and organizations deal with the challenges of urbanization, safety, and sustainability. Smart cities need complex forms of governance involving a great variety of actors. The aim of this study is to illustrate how elements of governance structures in smart city ecosystems evolve over time, and to understand in which way these elements enable or inhibit the success of such ecosystems in different phases of evolution. We draw on the ecosystem literature and the smart city literature to identify governance aspects relevant to projects with multiple stakeholders. We illustrate our framework with extensive empirical evidence from an in-depth single case study of a smart city initiative in The Netherlands. We find that the use of specific governance elements varies across the phases of evolution of the smart city ecosystem. In the initiation phase, governance structures aimed at strengthening the internal relations are key. In this phase, elements such as trust, commitment, and common goals are important as they help to create a common ground. In the growth phase, the ecosystem focuses on establishing external relations with other parties, such as competitors and suppliers. In this phase, governance elements such a co-creation strategy and a dedicated organization for promotion gain importance, as these elements facilitate communication with external parties.

Maximising co-creation strategy through integration of distinctive capabilities and customer experiences in supply chain management

Maximising co-creation strategy through integration of distinctive capabilities and customer experiences in supply chain management

Increasing competitiveness of higher education in Ukraine through value co-creation strategy

Increasing competitiveness of higher education in Ukraine through value co-creation strategy

Tygerberg Research Ubuntu-Inspired Community Engagement Model: Integrating Community Engagement into Genomic Biobanking.

Introduction: Community engagement (CE) is an ethical imperative in research, but the knowledge base for what constitutes effective and ethically sound CE is limited. Ubuntu, as a component of responsive communitarianism where communal welfare is valued together with individual autonomy, is useful in furthering our understanding of effective CE and how it could best be achieved. Similarly, a relative solidarity model serves as a compromise between extreme individualism and extreme communalism and is more appropriate in a heterogenous African context. Approaching CE from an Ubuntu philosophical perspective in southern Africa is particularly important in genomic biobanking, given the implications for individuals, families, and communities.Discussion: CE is often implemented in a tokenistic manner as an ancillary component of research. Understanding consent information is challenging where genomic biobanking is concerned due to scientific complexity. We started a process of CE around genomic biobanking and conducted empirical research in an attempt to develop a model to promote effective and ethically sound CE, using relative solidarity to create a nuanced application of Ubuntu. The TRUCE model is an eight-step model that uses social mapping to identify potential communities, establishes the scope of CE, and requires that communities are approached early. Co-creation strategies for CE are encouraged and co-ownership of knowledge production is emphasized. Recruiting and engaging communities at each stage of research is necessary. Evaluation and adaptation of CE strategies are included. Discussion and dissemination of results after the research is completed are encouraged.Conclusions: There is a significant gap between the theory of CE and its authentic application to research in Africa. This Ubuntu-inspired model facilitates bridging that gap and is particularly suited to genomic biobanking. The CE model enhances and complements the consent process and should be integrated into research as a funding and regulatory requirement where applicable.

Developing Co-creation-driven Innovation: the role of Customer Experience Orientation and Organizational Agility

This paper explores the concept of the ‘co-creation-driven innovation’ as part of the service dominant (S-D) logic concept in the digital ICT industry. The platform service becomes critical in order to collaborate and innovate based on organizational agility and customer experience. Co-creation-driven innovation is considered as part of the service dominant development, where a dynamic organization model and customer experience feedback are required in the shaping of business model innovations within the digital ecosystem. The study was performed with a sample size of 175 respondents representing Indonesian telecommunication firms. Smart PLS was used as the statistical tool for analyses. Findings demonstrate that customer experience orientation and organizational agility has a direct impact on digital co-creation and business model innovation. Simultaneous testing of hypotheses shows that customer experience orientation has an indirect influence on business model innovation through co-creation strategy. However, organizational agility does not have any indirect impacts. The study has some limitations in terms of the time period and sample size, therefore suggestions for future studies are included in the paper

Stakeholder engagement in co-creation processes for innovation: A systematic literature review and case study

Companies need to enhance corporate performance by stimulating the links between stakeholder engagement, innovation, and co-creation. Previous literature lacks a systematic and integrative conceptualisation of these factors, limiting our understanding of how to leverage stakeholders in innovation and co-creation strategies. Based on a systematic literature review (112 papers), this paper presents a discussion on the conceptualisations of stakeholder engagement, open innovation, and co-creation, compiles research gaps and further research directions, and propose a conceptual model for stakeholder engagement. The model is globally validated through a case study from 22 companies in the wine industry. Findings suggest jointly managing engagement in co-creation activities of internal and external stakeholders through several types of antecedents, accounting for engagement evolution across time. Among its limitations, this research excludes working papers under review and studies not in English. The model validation is circumscribed to ongoing co-creation processes involving internal stakeholders and distribution partners.

Co-creating tourism experiences through a traveler’s journey: a perspective article

PurposeThis perspective article aims to summarize research on value co-creation and tourism experience management from the past decades and to propose several future research priorities related to the topic.Design/methodology/approachThis perspective article reviews the previous work and offers a process model on co-creating tourism experiences through a traveler’s journey. In addition, the article proposes five future research priorities related to value co-creation strategies in tourism experience management.FindingsThis perspective article depicts value co-creation activities during the pre-, mid-, and post-travel stages and proposes five research priorities: (1) big data and real-time co-creation will become ubiquitous in future travel experiences, (2) social media will continue to empower travelers throughout their travels, (3) human–robot interactions will increase for travelers’ co-creation activities, and (4) the diversity of travelers and younger generations (Generation Z) will impact co-created travel journeys.Originality/valueCo-creation of tourism experiences has been increasing in the travel industry. It is necessary to review what has been said in the past and to project future research priorities and directions for travel academia and practitioners.

Customer orientation in highly relational services

Purpose The purpose of this paper is to investigate the antecedents, importance, and consequences of the customer orientation of service employees (COSE) in highly relational services (HRS). This study challenges the traditional vision of COSE and its sole focus on transactional services. The paper also examines and confirms new outcomes of COSE. Then, a revised COSE model adapted to HRS is proposed. Design/methodology/approach The private banking (PB) service is chosen to represent a HRS setting. The qualitative study is comprised of 25 semi-structured interviews with PB practitioners. The results are analysed using NVivo 11. Findings This study confirms the validity of the construct. COSE is proven to have notable importance in HRS. Various dimensions of COSE have different grades of importance. New consequences are elicited for HRS, including trust, loyalty and co-creation. Practical implications The results show that most PB firms do not have standardised processes in place to measure COSE. This study proves how COSE can be used for several purposes by practitioners as a means of customer relationship management and in co-creation strategies. Originality/value This study expands on the potential of the COSE construct by the use of HRS for the first time and introduces new consequences from the original COSE model.

Strategic management and regional industrial strategy: cross-fertilization to mutual advantage

ABSTRACT This study critically revisits extant perspectives and theories on strategic management (SM) and regional industrial strategy (RIS) and considers the scope for cross-fertilization to mutual advantage. Despite an extensive literature on value capture/creation and co-creation strategies in SM, few attempts have explored their relevance to building, and capturing value from, advantages at the regional level. Advocates of place-based approaches to RIS acknowledge the need for commercial potential, hence the need not only to create value but also to capture it in the region. The aim is to go further by exploring the relevance and scalability of SM value-capture strategies to RIS, and by showing how the focus of RIS on sustainability and value creation can benefit SM.

Key aspects of building retrofitting: Strategizing sustainable cities

Many cities are making efforts to develop an urban transformation strategy in order to transition from traditional cities to sustainable ones. Improving the energy efficiency of buildings, especially existing ones, is key to combating climate change. This paper uses a business perspective to analyze and compare three major retrofitting interventions under implementation in three different European cities, Nantes, Hamburg and Helsinki, to capture the principal needs and challenges and to identify governance recommendations for local authorities on building retrofitting replication and scale-up strategies. The authors analyze the municipal business models of residential building retrofitting interventions, which are very different from those of private companies, through two innovative business tools: the Value Creation Ecosystem (VCE) and the City Model Canvas (CMC). Sustainable development in terms of social inclusion, environmental protection and financial viability is the principal axis of the study. The bottleneck for residential building retrofitting is owner engagement, due to the high up-front cost. The analysis of the three cities' business models has shown interesting ideas for promoting this type of interventions. The development of a costumer customer interface lead by the municipality; the offering of funding schemes, the promotion of risk-sharing schemes and guaranteed saving, through the implementation of EPC, and the owners' involvement in co-creation strategies using 4 P approaches could all help city governments to increase the ratio of owners willing to participate. These results and the discussion will help public managers to prepare their cities’ strategies in terms of business models when they try to implement building retrofitting projects.