Co-creation Activities Research Articles

Co-creation as open innovation and its impact on environmental performance: Comparative insights from university and vocational students

This study addresses the urgent need for innovative solutions to environmental issues by focusing on youth development within educational institutions, which play a crucial role in fostering environmentally conscious behaviors. Despite increasing awareness, there is a gap in understanding how educational settings can effectively promote sustainability through collaborative approaches, such as co-creation as an open innovation model and user engagement strategies. This research investigates the mediating role of co-creation between environmental knowledge and environmental performance, comparing university and vocational students. Data were collected from 678 respondents in Thailand and analyzed using structural equation modeling and multigroup analysis. The findings reveal that environmental knowledge positively influences environmental performance and co-creation activities for both groups, with a more significant mediating effect of co-creation among vocational students. This suggests that vocational students respond more effectively to practical, collaborative approaches to digital innovation in the environmental context. The study also highlights the relevance of the Information Deficit Model, which posits that individuals often do not engage in sustainable behaviors due to insufficient knowledge or information. These results demonstrate the critical role of educational institutions in enhancing sustainability practices by leveraging co-creation and environmental knowledge. The insights from this study are valuable for educators and policymakers seeking to develop user engagement strategies tailored to different student groups, ultimately improving environmental performance and fostering innovation in sustainability practices.

Exploring the co-creation-innovativeness paradox: distance as an ecosystem characteristic of university spin-offs

Through empirical investigations into university spin-offs (USOs), we discovered innovativeness benefits derived from maintaining both academia and business partners at a distance. Distance should not be misconstrued as isolation; rather, it emphasises specific attributes where partners are maintained at arm’s length, affecting co-creation. Consequently, this paper explores how distance impacts the co-creation and innovativeness of USOs. It presents a longitudinal case study of a Swedish USO and conceptualises various types of distances, including actor-type, industry, supply-chain, geographical and knowledge-related distances. We explore the interplay between these different distance types as antecedents to USOs’ innovativeness and co-creation activities. The paper contributes to the existing literature by introducing the concept of distance as a critical characteristic affecting innovativeness and co-creation. By delineating various types of distances, it refines previous research on the characteristics of firm connections within university and business ecosystems.

Strengthening university capacity in regional innovation ecosystem through the participation in the European Universities initiative

ABSTRACT In this paper, we explore how participation in the strategic partnerships of the European University Alliances (EUAs) facilitates university capacity in regional development. The study utilizes the Quadruple Helix theoretical model and contributes to the literature on transnational university alliances in regional innovation ecosystems. A qualitative analysis of policy documents, media reports on EUA developments, alliance goals, and university implementation strategies is conducted within the context of Lithuanian higher education. In Lithuania’s case, the primary rationale for participating in the EU initiative is both academic and economic. Furthermore, it is framed as addressing higher education challenges such as a low internationalization level, a mismatch between human capital and labour market needs, and the attractiveness of higher education. To achieve the strategic goals of the alliances, universities build networks including cross-sectoral linkages and engage in co-creation activities. The expanded and deepened interactions among different organizational spheres (helices) aim to foster innovation in national HE policy, strengthen university capacity through organizational innovation, and re-design teaching and research to drive social and economic transformations.

Cocreation of social value: A tripartite game analysis with Chinese state-owned enterprises as an example.

In the context of the digital economy era, it is urgent for Chinese state-owned enterprises (SOEs) to engage in social value cocreation activities. The government and consumers' roles in SOEs' social value cocreation system cannot be ignored. Therefore, it is necessary to explore the tripartite social value cocreation model involving the government, SOEs, and consumers. In this respect, this study constructs a tripartite evolutionary game model of the government, SOEs, and consumers, and explores the influencing factors and evolutionary mechanism of the system overall. Matlab software is used to analyze the simulation data. The results reveal that the prerequisite for SOEs' successful social value cocreation is that consumers receive additional social value benefits greater than the level of improvement in social welfare. The allocation coefficient of consumers' additional social value benefits, the degree of the government's digital empowerment subsidy, and the level of the punishment for SOEs that violate the government's cocreation requirements will accelerate the achievement of equilibrium in the social value cocreation system, without affecting the final equilibrium result. By analyzing the strategic choices and interactive relationships among the government, SOEs, and consumers in social value cocreation in-depth, this study offers suggestions to promote the government, SOEs, and consumers' participation in social value cocreation. This research contributes to clarifying SOEs' social value cocreation model and has significant implications for promoting enterprises' high-quality development.

Enhancing Team Creative Efficacy Through Online Whiteboard-Based Collaborative Environment in Design Thinking: A Team Cognition Perspective

In 21st-century higher education, design thinking (DT) has emerged as a pivotal approach, encouraging students to tackle challenges from diverse perspectives and nurture their creative confidence. Collaboration within DT relies on cultivating team cognition, comprising transactive memory systems (TMS) and shared mental models (SMM), which are essential for enhancing team creative efficacy (TCE) through knowledge integration and coordinated efforts. Nowadays, online whiteboard-based collaborative learning environments (OWCLEs) have reshaped DT collaboration, offering affordances for team co-creation activities. However, there is limited research on how OWCLEs support team cognition, potentially impacting TCE. To address this gap, a theoretical model is proposed and validated. Survey data from 128 college students demonstrated that OWCLE affordances directly influence TCE and indirectly improve it by reinforcing team cognition, with SMM playing a crucial role. TMS fosters SMM within teams, subsequently impacting TCE indirectly. This study highlights the potential of leveraging OWCLEs in DT to enhance students’ creative efficacy. Additionally, the study stresses the significance of integrating multidisciplinary knowledge to foster TMS, build robust SMMs, and improve TCE.

What roles can democracy labs play in co-creating democratic innovations for sustainability?

This perspective essay proposes Democracy Labs as new processes for developing democratic innovations that help tackle complex socio-ecological challenges within an increasingly unequal and polarised society, against the backdrop of democratic backsliding. Next to the current socio-ecological crisis, rapid technological innovations present both opportunities and challenges for democracy and call for democratic innovations. These innovations (e.g., mini-publics, collaborative governance and e-participation) offer alternative mechanisms for democratic participation and new forms of active citizenship, as well as new feedback mechanisms between citizens and traditional institutions of representative democracy. This essay thus introduces Democracy Labs, as citizen-centred processes for co-creating democratic innovations to inspire future transdisciplinary research and practice for a more inclusive and sustainable democracy. The approach is illustrated with examples from a Democracy Lab in Lisbon, reflecting on requirements for recruiting participants, the relevance of combining sensitising, reflection and ideation stages, and the importance of careful communication and facilitation processes guiding participants through co-creation activities.

Developing a Design Guideline for a User-Friendly Home Energy-Saving Application That Aligns with User-Centered Design (UCD) Principles

Regarding issues with the majority of home energy-saving applications, the information is often too difficult for users to understand, and they struggle to comprehend communication via graphics or images displayed on the application’s screen. Furthermore, little is known about how users of home energy-saving applications behave. Therefore, this research aims to develop and evaluate a user-friendly design guideline for a home energy-saving application that applies four stages of User-Centered Design (UCD) processes. To identify significant issues and preliminary solutions, this research employed two rounds of co-creation activities involving nine experts and nine non-experts. Subsequently, an application prototype encompassing settings, about, home data, home assessment, and assessment summary was developed. The prototype underwent evaluation through an online questionnaire with 160 participants from four user groups, spanning expert and non-expert age groups. As a results from all four factors, the application received a mean score = 4.35 (good) from both non-experts and experts. This demonstrates that the prototype adopted with the guideline performed well in terms of User Experience, User Interface and User-Centered Design. This research provides developers and stakeholders with valuable guidelines to create applications or programs that are more efficient and user-friendly. This guideline is applicable to a wide range of sectors (eg, residential homes, workplaces, and educational institutions) and various domains (eg, Internet of Things (IoT), Home Energy Management Systems (HEMS), mobile applications, AI-Assisted in IoT-based Smart Microgrids). This would lead to the creation of applications that are easy for users to navigate and presentations that are impactful, ultimately helping to decrease energy usage and promote a more sustainable environment.

Collaborative activities and flexible working

Digitalization and globalization have radically affected work organization and interaction between workers in the course of performing job duties. Co-creation activity on digital labour platforms is a new phenomenon that has been little studied. The paper aims to explore collaboration as a driving force in the evolution of work organization patterns and investigates its main effects on the labour market. Theory of cooperation and organizational theory constitute the methodological basis of the study. The research methods used are evolutionary analysis, statistical and regression analysis. The empirical evidence is comprised of open data from the European Social Survey (ESS) Round 10 (2020/23). The study identifies the directions for altering the forms of collaborative activities: the key ones are associated with the enhancement of individual value, accumulation of human capital and a rise in worker autonomy. It is shown that organization of work, which is also undergoing significant changes, promotes flexible working practices. The empirical analysis indicates that high-frequency Internet use among self-employed workers significantly increases the probability of engaging in co-creation activities, particularly as education levels rise. The growing intrinsic motivation of participants to such activities leads to higher labour productivity. The findings highlight a critical issue regarding the lack of human resource management practices in platform employment. Designing a new (flexible) model of work organization aligned with the characteristics and effects of co-creation activities can serve as a promising direction for further research.

Co-creating multimodal transportation hubs in Switzerland: How to close the gap between actors across different scales, levels, and sectors

Transforming railway stations and their surroundings into multimodal transportation hubs (MMTHs) involves numerous actors at different scales and from different economic sectors and levels of government. Successful transformations offer a wide range of benefits to sustainable development, including increased public transportation use and mixed-use, high-density station districts. Intensive collaboration and, ideally, co-creation are critical to achieving these outcomes through MMTHs; however, orchestrating all involved actors is challenging and requires supporting methods, and the knowledge required to develop and refine methods is scarce and rarely subjected to systematic analysis. Based on 15 semistructured interviews and two design thinking workshops attended by 13 and 20 MMTH experts, our study shows that the challenges of co-creating MMTHs relate not only to professional matters but also to managing collaboration and implementation among a large number of actors with various roles and interests. In this paper, we develop design guidelines for reviewing and evaluating two current methods and a prototypical method (the functional model) with the goal of identifying potential improvements and supporting MMTH co-creation in Switzerland. These guidelines cover the broad spectrum of co-creation activities, from organization and design collaboration with relevant actors to the development of a shared vision to support financing and the planning process. The functional model encompasses many aspects of the design guidelines and closes gaps between actors across different scales, economic sectors, and governmental levels. Due to the relatively low effort involved, the method can be repeated as needed throughout MMTH development, which often takes several years. Our study demonstrates that existing MMTH co-creation methods require improvement, and the design guidelines developed here suit this purpose. Our work thus contributes to the further development of MMTH co-creation methods, ultimately supporting sustainable development such as CO2 emission reduction and responsible land use.

Reflections on co-creating a model for the value assessment of artificial intelligence technologies.

A multidisciplinary group of experts and patients developed the Model for ASsessing the value of Artificial Intelligence (MAS-AI) to ensure an evidence-based and patient-centered approach to introducing artificial intelligence technologies in healthcare. In this article, we share our experiences with meaningfully involving a patient in co-creating a research project concerning complex and technically advanced topics. The co-creation was evaluated by means of initial reflections from the research team before the project started, in a continuous logbook, and through semi-structured interviews with patients and two researchers before and after the active co-creation phase of the project. There were initial doubts about the feasibility of including patients in this type of project. Co-creation ensured relevance to patients, a holistic research approach and the debate of ethical considerations. Due to one patient dropping out, it is important to foresee and support the experienced challenges of time and energy spent by the patient in future projects. Having a multidisciplinary team helped the collaboration. A mutual reflective evaluation provided insights into the process which we would otherwise have missed. We found it possible to create complex and data-intense research projects with patients. Including patients benefitted the project and gave researchers new perspectives on their own research. Mutual reflection throughout the project is key to maximise learning for all parties involved.

How Can Scientific Crowdsourcing Realize Value Co-Creation? A Knowledge Flow-Based Perspective

Presently, the practice of scientific crowdsourcing still suffers from user loss, platform operational inefficiency, and many other dilemmas, mainly because the process mechanism of realizing value co-creation through interaction between users and platforms has not yet been elaborated. To fill this gap, this study takes Kaggle as the research object and explores the realization process and internal mechanism of scientific crowdsourcing value co-creation from the perspective of knowledge flow. The results show that the operation process of Kaggle-based scientific crowdsourcing can be decomposed into five progressive evolutionary stages, including knowledge sharing, knowledge innovation, knowledge dissemination, knowledge application, and knowledge advantage formation. The knowledge flow activates a series of value co-creation activities of scientific crowdsourcing, forming a dynamic evolution and continuous optimization of the value co-creation process that includes the value proposition, value communication, value consensus, and all-win value. Institutional logic plays a key role as a catalyst in the value co-creation of scientific crowdsourcing, effectively facilitating the realization of value co-creation by controlling and guiding the flow of knowledge. The study unlocks the “gray box” from knowledge flow to value co-creation, providing new theoretical support and guidance for further enhancing the value co-creation capacity and accelerating the practice of scientific crowdsourcing.

Revisiting e-commerce platforms’ strategies of exercising channel power: a contingency perspective

PurposeThe integration of e-commerce platforms and artificial intelligence (AI) into the marketing channel ecosystem is challenging the explanatory capacity of traditional channel power theories, indicating a significant yet unaddressed research gap concerning the impact of these digital entities and AI on channel power exercise dynamics. This study adopts a contingency perspective to critically revisit how e-commerce platforms exercise channel power and the ensuing effects on channel conflicts. The purpose of this study is to extend the boundaries of traditional channel power theories, enhancing their relevance in today’s digital marketplace.Design/methodology/approachBuilding on channel power theories, the authors developed a framework tested with survey data collected from 262 sellers. This framework incorporates three key contingent variables: inter-platform competition, AI capabilities and platform value co-creation. Regression analysis was used to perform the analyses.FindingsThis study finds that intense inter-platform competition mitigates the (positive) negative relationship between platform channel power and the exercise of (non-) coercive power. Moreover, a platform’s AI capabilities and value co-creation activities diminish the potential for channel conflicts induced by the exercise of coercive power. AI capabilities can also strengthen the negative relationship between the exercise of non-coercive power and channel conflicts.Originality/valueThis study contributes to the advancement of traditional channel power theories by integrating contemporary digital elements like AI and platform dynamics. This study provides theoretical and practical insights on navigating channel power in modern marketing environments, offering strategic guidelines for optimizing channel relationships.

“Can we not do group stuff?”: Student insights on implementing co-creation in online intensive programs

The demand for intensive educational experiences is increasing, necessitating a focus on ensuring quality and providing adequate student support. Increasing opportunities for student collaboration, including teacher/student co-creation of learning materials, has strong potential to increase engagement and support. Given increased interest in co-creation within education and research more broadly, we explored student perspectives on this novel approach within online intensive modes of teaching with a focus on feasibility and implementation. Two focus groups were conducted with students (N = 16), including discussion of their preferences and barriers for implementing co-creation initiatives in an intensive program. Thematic analysis was then conducted, generating five themes. Students see co-creation as beneficial for self-development and connections (Theme 1), but also identify barriers such as its perception as another group assignment (Theme 2). Students believe successful co-creation requires a “type” of student who is intrinsically motivated and career-driven (Theme 3). Concerns exist about co-creation being an additional workload, emphasising the need for clear roles (Theme 4). Students’ views on co-creation vary, with differing opinions on its practicality (Theme 5). The findings suggest that successful implementation of co-creation initiatives requires careful consideration of barriers while addressing student concerns and leveraging their intrinsic motivation. For educators in intensive programs, it is crucial to provide incentives, collaborate on feasible time slots, establish clear objectives and timelines, offer guidance and support, and celebrate student achievements to effectively incorporate co-creation activities. By understanding students’ perceptions and preferences, educators can better support student collaboration, which is crucial for students’ development in intensive programs.

Pricing strategy for co-created products in platform-based consumer innovation

Consumer innovation, which is the participation of consumers (or users) in product research and development, has become increasingly popular in recent years. Simultaneously, large technological advances on the internet have provided a convenient channel for consumers to contribute creative ideas in co-creation activity, providing an opportunity to rebuild our business ecosystem. We focus on how the platform impacts the process of consumer innovation. In this paper, we consider a setting in which a platform enterprise, a producer, and a group of consumers jointly design and produce a co-created product. In the co-creation process, the platform collects consumers’ ideas, sets three different innovation standards (i.e., practicality-oriented innovation, novelty-oriented innovation, and mixed innovation), and then sells the integrated idea to the producer. We demonstrate that each of the three innovation standards has its own scope of application, and no one standard is strictly dominant. Furthermore, a consumer is more willing to purchase the product with the increase in the effort exerted by himself when participating in a co-creation activity. Finally, we find that government subsidies for the platform enterprise are not always high-efficient in terms of increasing social welfare.

Internal Resources that Encourage Students to Engage in Value Co-Creation Activities

Internal Resources that Encourage Students to Engage in Value Co-Creation Activities

Making engineering education more sustainable through community-based learning and teaching

Community-based learning and teaching offers engineering students a transformative educational experience that extends beyond textbooks, labs and classrooms by engaging students in co-creation activities with local community as part of their formal learning. By immersing themselves in real-world community contexts, engineering students develop practical skills, cultivate a sense of social responsibility, and become well-rounded professionals prepared to tackle the intricate challenges of our ever-evolving world. Community-based learning and teaching takes engineering education beyond the confines of ‘in-house’ produced project proposal briefs, leads to better opportunities for interdisciplinary learning (beyond engineering ‘subdisciplines’) and more opportunities for creativity and flexibility in how engineering problems are approached and solved. As part of an institution-wide study, in this paper we share specific findings from engineering educators, as well as university-wide engagement professionals and those supporting teaching and learning (24 in total), on the barriers and opportunities to community-based learning and teaching approaches. Using semi-structured interviews, we used thematic analysis to generate a series of themes which aligned with four key beneficiaries within engineering education: academics, students and community partners and university. Our findings reveal the values and expectations, employability benefits and infrastructural considerations to implement this type of learning as part of future-facing and sustainable curricula in engineering. This includes areas such as motivation, role of the community, partnership building, development of leadership skills and networking and financial planning and relationship management. The findings also provide useful context-specific recommendations for educators seeking to develop their own sustainable approaches towards facilitating community-based learning and teaching in engineering disciplines.

Cluster social capital’s influence on regional public brands in specialty agriculture: a value co-creation perspective

PurposeThis study aims to explore the collaborative value creation process in the context of regional public brands within the specialty agricultural products domain. It examines the role of cluster social capital in facilitating stakeholder interactions and cooperation, thereby enhancing the value of these brands.Design/methodology/approachThe study adopts a value co-creation theoretical framework to construct a relational model that links cluster social capital, brand interaction, stakeholder perceived value, and the value of regional public brands. An empirical analysis is conducted using a sample of 404 valid responses to test this model and assess the influence of cluster social capital on brand value co-creation.FindingsThe findings reveal that cluster social capital significantly impacts stakeholder participation in value co-creation activities, thereby playing a crucial role in enhancing the value of regional public brands. The study also finds that brand interactions significantly affect stakeholder perceived value and the overall brand value, with perceived value acting as a partial mediator in these relationships.Originality/valueThis research contributes to the understanding of value co-creation in regional public brands, particularly in the agricultural sector. It provides new insights into how cluster social capital influences the value creation process, offering valuable implications for policymakers and practitioners working to develop and promote regional public brands in the specialty agricultural products market.

Participatory Planning in Designing Autonomous Mobility Systems: A Design Thinking Approach

The adoption of participatory planning approaches in the deployment of new mobility solutions is rare. In this study, we conducted a community-based planning exercise using design thinking approaches to engage residents in co-creating an Autonomous Mobility System (AMS) for their neighborhood in Singapore. Through this process, a baseline understanding of participants’ attitude toward autonomous vehicles (AVs) was established, along with understanding the residents’ travel patterns and challenges. A co-creation activity guided participants to design their ideal AMS for the local community living in the Punggol residential district in Singapore. The exercise resulted in 20 unique designs of AMS, producing novel ideas such as suitable AV-holding areas and service zones. The results of the design activities provided insights into community-level priority and values. For AMS, providing alternative transport options that complemented existing train and bus services was the priority. As participants co-designed an AMS that fitted their needs as well as the needs of other participants, the designs also suggested that participants valued transport equity and accessibility, especially for the marginalized population, highlighting the importance of a human-centric design approach to transportation planning.

Co-creation and brand happiness: insights from a Korean perspective

PurposeExtant literature has extensively explored the factors driving consumer emotions. This study aims to contribute to the ongoing discourse by elucidating the influence of co-creation on consumer emotions. Specifically, this investigation seeks to probe how co-creation activities, orchestrated by firms, impact consumers' emotional experiences, with a particular emphasis on brand happiness. By addressing this research gap, the author aims to shed light on the understudied domain of co-creation's effects on consumer emotions, notably brand happiness, a subject that warrants further investigation in prior scholarly works.Design/methodology/approachUsing surveys as the primary data collection method, the author assesses consumer perceptions, emotions and brand social responsibility. The initial study aims to discern the mediating role of brand social responsibility in the link between co-creation and brand happiness. Subsequently, the second study evaluates the moderating effect of brand social responsibility in the relationship between co-creation and brand happiness. These systematic investigations enable us to uncover the intricate dynamics between co-creation, brand social responsibility and consumers' emotional experiences, culminating in a deeper understanding of the phenomena at play.FindingsThe empirical findings of this study unveil the substantial impact of co-creation on consumers' brand happiness. Engaging in co-creation with a brand leads to a notable elevation in consumers' perceptions of the brand's social responsibility. Importantly, this heightened perception of brand social responsibility positively influences their emotional affinity toward the brand, resulting in increased happiness. Furthermore, this investigation sheds light on an intriguing aspect – the role of an individual's personal expressiveness. It accentuates how personal expressiveness acts as an augmenting factor, strengthening the effect of co-creation on brand happiness.Originality/valueThis research addresses the relatively underexplored topic of brand happiness, which constitutes a fundamental aspect of consumers' experiences. By shedding light on the intricate interplay between co-creation, consumer emotions and happiness, this research introduces an essential theoretical framework that emphasizes the pivotal role of co-creation in driving consumer emotional experiences and overall happiness. As such, this study presents a comprehensive and valuable contribution to the growing body of knowledge in consumer behavior and marketing.

Temporary Urbanism as a Catalyst for Social Resilience: Insights from an Urban Living Lab Practice-Based Research

This research paper investigates the impact of Urban Living Labs (ULLs) on social resilience within urban communities, with a specific focus on the Multicultural City ChatterBox project in Portsmouth, the UK. Drawing on a rich body of literature and empirical data collected through ethnographic research methods, including interviews, focus groups, and participant observations, this study explores how participatory placemaking and co-creation activities foster community resilience. The ChatterBox project, a collaborative effort between the local community and researchers, led to the construction of a temporary timber pavilion in an underutilized urban space, serving as a vibrant hub for social interaction and engagement among diverse community groups. Our findings reveal that ULLs significantly contribute to enhancing social resilience by empowering communities, fostering a sense of belonging, and facilitating the development of social networks. Through the process of co-design and co-creation, participants not only gained a deeper understanding and ownership of their urban environment but also developed valuable skills and knowledge, thus strengthening their capacity to adapt to societal challenges. Furthermore, this study highlights the role of ULLs in bridging gaps between different community groups, thereby promoting inclusivity and social cohesion. The Multicultural City ChatterBox project exemplifies how ULL interventions can serve as catalysts for social innovation, offering flexible and adaptive solutions to urban challenges while simultaneously enriching the social fabric of cities. This paper contributes to the growing discourse on urban resilience, placemaking, and community-led urban development, providing valuable insights for policymakers, urban planners, and community organizers seeking to foster resilient and vibrant urban communities.