The paper presents a hybrid cloud service provisioning and selection optimization scheme, and proposes a hybrid cloud model which consists of hybrid cloud users, private cloud and public cloud. This scheme aims to effectively provide cloud service and allocate cloud resources, such that the system utility can be maximized subject to public cloud resource constraints and hybrid cloud users constraints. The paper makes use of a utility-driven approach to solve interaction among private cloud user, hybrid cloud service provider and public cloud provider in hybrid cloud environment. The paper presents hybrid cloud service provisioning and selection algorithm in hybrid cloud. The hybrid cloud market consists of hybrid cloud user agent, hybrid cloud service agent and hybrid cloud agent, which represent the interests of different roles. The experiments are designed to compare the performance of proposed algorithm with the other related work.