Clothing Purchase Research Articles

Effect of Brand Strategy on Co- Shopping of Mother and Daughter in Bangladesh: Potentials, Challenges, and Solutions

In Bangladesh, the total domestic clothing market is not small. Especially women's clothing market is much bigger than others. There is a significant impact of mother-daughter co-shopping on women's clothing purchasing. But unfortunately, no brand line has been started, or no branding strategy has been taken on targeting this huge market segment. Traditionally there is a trend of mother-daughter co-shopping, not only in Bangladesh but worldwide. And usually, when family shopping occurs, women of the families do this shopping, where the mother, daughter, and sisters are present in that shopping. So, it is very typical that mother-daughter will go shopping together whereas male persons of the family do not usually do their shopping together. A male person used to go shopping most of the time individually. So, it can easily be said that there is a vast market potential for this mother-daughter co- shopping. This report will identify the market potentials, impacts, challenges, and solutions of mother-daughter co-shopping branding in Bangladesh. This report has been made based on 30 women interviews from different shopping malls in Dhaka and market analysis from various market reports on the domestic clothing market.

Religiosity, Social and Psychological Factors on Purchase Decisions and Consumer Loyalty

This study aimed to determine and analyse the factors of religiosity, psychological factors on purchasing decisions, and loyalty. The method used in this study is a quantitative research method in the form of a cross-section. The population in this study are Marketplace users who live in Makassar and have purchased Muslim clothing products, especially in the Shopee application. This study uses a sampling technique with purposive sampling, part of a non-probability sampling technique. The sample obtained from the calculation results amounted to 100 respondents who were deemed sufficient to represent the population. The data analysis technique used in this research is the Structural Equation Model (SEM). The results showed that religiosity and psychological factors directly had a positive and significant effect on purchasing decisions. Meanwhile, social factors have a positive and insignificant impact on buying decisions. Religiosity, Social Factors and Psychological Factors have a positive and significant effect on loyalty. Purchase Decision has a positive and significant impact on Loyalty. Religiosity Social Factors and Psychological Factors through Purchase Decisions have a positive and significant effect on Loyalty. The results of this study can also be used for marketing in motivating consumers to make purchasing decisions. This indicator is the strongest indicator of consumer psychology in deciding the purchase of Muslim clothing and always considers increasing customer loyalty based on religiosity so that customers are committed to continuing to be loyal in purchasing Muslim clothing. And can be a reference for further researchers to develop research instruments used in this study.

Is it sustainability or fashion? Young educated consumers’ motivations for buying second-hand clothing

Drawing upon the Theory of Planned Behaviour, this study explores young educated consumers’ motivations for buying second-hand clothing, including four additional constructs; novelty-seeking, frugality, being environmentally friendly, and treasure hunting in the original model. The additional constructs are derived from the Theory of Basic Values. Data were gathered from 344 participants through the judgmental sampling technique. In addition, hypothesised associations between the variables were tested with structural equation modelling. The study's findings indicated that attitudes towards second-hand clothing, subjective norms and perceived behavioural control are the predictors of intention to buy second-hand clothing. Additionally, intention to buy second-hand clothing and perceived behavioural control predict second-hand clothing buying behaviour. Moreover, the direct effects of novelty-seeking, frugality, being environmentally friendly, and treasure hunting on the intention to buy second-hand clothing and second-hand clothing buying behaviour are significant and positive. However, when the intention to buy second-hand clothing is included in the model as a mediator, the effect of these variables on second-hand clothing buying behaviour is either partially reduced or finished. So, the study's findings reported the mediating role of intention to buy second-hand clothing in the extended model. Also, this study ensures applicable insights to young consumers and practitioners of the fashion industry.

Factors affecting clothing purchase intention in mobile short video app: Mediation of perceived value and immersion experience.

Based on the stimulus-organism-response (SOR) framework, this research introduces perceived value and immersive experience, and builds a model of media interaction affecting consumers' consumption of clothing in mobile short video app (MSVA). Among the conducted survey, using the method of questionnaire survey, a total of 820 questionnaires were collected, and data from 752 valid questionnaires were used for analysis. The research results showed that the MSVA media interaction has a positive impact on perceived value, immersion experience, and purchase intention; Perceived value has a significant positive impact on immersion experience and purchase intention; Immersion experience has a significant positive impact on purchase intention. Perceived value and immersion experience play a mediating role in the relationship between social media interactivity and purchase intention. This research will provide theoretical support for clothing marketing businesses of MSVA and suggestions for the development and design of MSVA.

Charitable activities of the Young Men’s Christian Association in the camps of interned Ukrainian soldiers in Poland, 1921

The purpose of the paper is: to reveal the content and forms of charitable aid provided by the Young Men’s Christian Association (UMCA) in the camps of interned Ukrainian soldiers of the UPR Army in Poland during a certain chronological period, as well as to determine its overall amount and impact on the everyday life of camp residents and their family members.
 The research novelty is demonstrated by the all-sided coverage of the whole amount of the YMCA’s activities, whose members initiated a humanitarian aid campaign in the internment camps, thanks to which it became possible to organize a full cultural and educational life of the campers, as well as to satisfy the basic needs of children and women most suffering from hard living conditions of camp life.
 Conclusions: The content of the YMCA support campaign in the camps was material assistance to improve nutrition for children, organization of their special care (creation of kindergartens and maintenance of their staff), and purchase of clothing for children and women, assistance to women in childbirth. At the same time, the Association intensively supported the activities of camp cultural, artistic and educational centers, and in particular amateur theaters, choruses and orchestras. The unconditional merit of the YMCA was the development of sports, for which the latter never spared money – equipping gyms, purchasing special equipment for them. At the same time, the YMCA relied on the development of game sports (football, volleyball, basketball, etc.), participation in which enabled to stabilize the emotional state of the military, forced to spend much of time in camp isolation. But the most important aspect was that the YMCA gave a possibility to the internees to acquire new knowledge and specialties, creating additional opportunities for them to integrate into the socio-economic life of their new countries of residence. Thus, thanks to the YMCA, camp schools and courses became able to fulfil their educational mission, and the internees – to overcome difficulties of the first months of staying in camp isolation.

No longer look down: investigating second-hand clothing purchase in Indonesia

No longer look down: investigating second-hand clothing purchase in Indonesia

The Effects of Sensory Marketing on Clothing-Buying Behavior

Abstract Nowadays, intensive rivalry forces enterprises and brands to strive for differentiation. Use of marketing strategies, which can allure the consumers, effectively is one of the ways of differing oneself from one's rivals. Sensory marketing strategy, which affects the buying behavior and perception of consumers by alluring their senses, is one the marketing strategies whose importance and use have increased in recent years. This strategy also has been intensively used by enterprises that produce and market clothing products, which are one of the basic needs of consumers. In this context, this research study aims to analyze the effects of sensory marketing on clothing-buying behavior. The research aims to reveal how consumers in Turkey, which is one of the leading global clothing exporters and at the same time which is one of the significant markets, are affected by sensory marketing factors during the clothing purchase process. In accordance with the aim of the research, a survey was conducted of consumers who live in the three biggest cities of Turkey and whose ages are 18 and over. The data, which were obtained from field research, were analyzed statistically and suggestions are made to enterprises and brands that produce clothing products and/or market clothing products, on the basis of the study's findings.

골프의류 추구 혜택과 추구 이미지 및 구매 의도 간의 구조모형 연구

The purpose of this study was to investigate the predicted model of between Pursuit Benefits and Pursuit Image and Intention of Purchase of Golf Clothing. This survey was conducted on a total of 317 people by selecting two golf courses in the Seoul metropolitan area and users who enjoy golf at golf practice. The survey questionnaires were used to collect the data. The collected material was carried out by using Spss 24.0 and Amos 24.0 version. The questionnaires for the pursuit benefits scale had been developed by Kim(2013), Oh(2010), Lee(2009) and pursuit image had been developed by Han(2013), Hwang(2004), and purchase intention had been developed by Park(2012), Ryu(2014), Lee(2017), Lee et al.(2012). From the analyses of the data, the study reached the following conclusions : First, In the relationship between the pursuit benefits and the pursuit image and purchase intention of Research I, research theory 1-2. Functional pursuit influenced the pursuit image, 1-3. Activity influenced the pursuit image, 1-5. Fashion image influenced the pursuit image, and 1-7. Trend influenced the pursuit image. Then studies hypotheses 1-1, 1-4, 1-6 were rejected. Second, This research theory II has been adopted. In the relationship between the pursuit image and the purchase intention of research theory II, the pursuit image was found to affect the purchase intention.

Influence of product selection criteria on clothing purchase and post-purchase behaviours: A gender and generational comparison.

Purchasing and consumption behaviour is a factor with an important impact on sustainable development. In this regard, the clothing category plays a key role due to the high volume of products that are manufactured in countries with poor environmental and social conditions. While some research has investigated personal, social and cultural conditions that influence these behaviours, little is currently known about the influence of the attributes of sustainable clothing selection on the frequency of sustainable purchase and post-purchase actions in this category. This research seeks to evaluate this effect by comparing the results among genders and age/generation and measuring sustainable consumption using the Young Consumers’ Sustainable Consumption Behaviour method, which has two dimensions: purchase choices and sufficient and frugal consumption. Responses to online surveys of 240 university students in Chile are analysed using descriptive statistics, the Mann-Whitney-Wilcoxon test and ologit regressions. The findings show significant differences between the groups analysed with respect to the influence of attributes for sustainable clothing selection and highlight the negative effect of the search for quality in men and in older people. The evidence highlights the need to inform the population about the characteristics of sustainable clothing that positively affect purchase and post-purchase actions such as buying secondhand clothing, repairing, exchanging and donating clothing. This study also suggests that it is important to strengthen the relationship between sustainability and clothing quality among older generations and men.

PENGARUH ONLINE SHOPPING BESERTA PROGRAM POTONGAN HARGA DALAM ONLIE SHOP TERHADAP PERILAKU KONSUMEN

This study aims to determine how much influence online shopping and discount programs have on the behavior of consumers who have accessed e-commerce. The data analysis technique used in this research is causal quantitative with descriptive statistical analysis method. Research subjects determined in this study are consumers who have accessed online shopping. The number of samples is 10 respondents. The independent variables in this study are online shopping, discounted prices consisting of quantity discounts, discounts and cash discounts, while the seasonal variable depends on consumer behavior. The study's findings revealed that the use of discounts can influence the behavior of online purchasing customers. Consumers are drawn to discounts when they are available. Discounts are enticing in and of themselves. At the same time, incentives entice customers to shop there for apparel. Consumer behavior is positively influenced by the quantity of clothes purchases for low price indicators and discount variables, as well as clothing purchase indicators.

Explores the role of fast fashion in sustainability: stylish killer for the environment

The fashion industry has never been bigger. It turns out more wasteful. With increasing incomes, fashion has also come on its own, evolving from being just clothes in large parts of the world to being a part of ones’ identity. Fashion todays are the second largest biggest polluter in the world after the oil and gas industry. Impacts from the fashion industry include over 92 million tonnes of waste produced per year and 1.5 trillion litres of water consumed. On the basis of these environmental impacts, we outline the need for fundamental changes in the fashion business model, including a deceleration of manufacturing and the introduction of sustainable practices throughout the supply chain, as well a shift in consumer behaviour namely, decreasing clothing purchases and increasing garment lifetimes. These changes stress the need for an urgent transition back to ‘slow’ fashion, minimizing and mitigating the detrimental environmental impacts, so as to improve the long-term sustainability of the fashion supply chain. This article will be help to understanding of the factors affecting the Role of Fast Fashion in Sustainability and Stylish Killer for the Environment.

Factors Affecting Behavioral and Psychological Perspective of Young Vietnamese Customers in Buying Second-Hand Clothes

Encouraging the purchase of second-hand clothes is a viable strategy to reduce the negative consequences of the fashion industry. The research examines the second-hand clothing behavior of Vietnamese young customers based on their behavioral and psychological perspectives. The novelty of the study is that it expands and compensates for the limitation of the theory of planned behavior when explaining the purchase intention of second-hand clothing. A conceptual model linking different types of attitudes, subjective norms, perceived behavioral control, personal norms, psychological consequence, and purchase intention were tested upon 341 Vietnamese young customers. The results indicate that attitude towards the environment, attitude towards the purchase of second-hand clothing, subjective norms, and psychological consequences are significant determinants of the purchase intention of second-hand clothing. Moreover, demographic characteristics such as age, gender, income, and experience in purchasing second-hand clothes also influence the purchase intention. These research findings provide valuable implications about useful marketing strategies to encourage second-hand clothing consumption – as a green behavior among young people.

Social Networks Clothes Shopping and the Influence of Brand Image and Perceived Benefits on Purchase Intention

The research around social networks have become increasingly important in recent years because they are a powerful means of communication between different generations, especially the younger ones. Social networks are occupying a privileged place in the marketing and communication of brands, which has been reflected in the increase in sales in various sectors of activity. The present investigation aims to analyze how the relationship between Brand Image and Clothing Purchase Intention is mediated by the Consumers Perception benefits that this purchase provides them. The study used a quantitative methodology with questionnaire survey which had the participation of 947 subjects p in the study, aged between 18 and 55 years (M = 28.69, SD = 9.16), who during the period of confinement, caused by the pandemic situation, bought clothing through social networks. The results revealed that Brand Image has a significantly positive impact on Purchase Intention, but when Perceived Benefits enter in the model, the effect diminishes, although it remains positive and significant. It is verified that there is a partial mediation of the Perceived Benefits, which indicates that it has an indirect effect on consumers Purchase Intention. This research is important for marketing professionals to deepen their knowledge about Brand Image importance and the Perception of its Benefits has on consumers Purchase Intention, in order to develop Marketing and Advertising effective strategies to reach the target audience.

Clothing Purchase Pattern of Rural Families for Marriage

Data from 120 rural families was collected to know the Clothing purchase pattern of rural families for marriage/occasional use. It was found that regarding occasional purchase, most of the respondents prefer to buy from shops in their own cities. Majority (80%) of the respondents reported that individuals and parents collectively took the decision for the type and number of clothing items to be purchased for occasions like marriage. About 62.58 per cent of the respondents spent ₹ 1-3 lac on purchase of trousseau and other clothing. Wedding events, newspapers/magazines, internet and fair/mela were used as an inspiration source for trousseau planning by the respondents. Family members played a major role in trousseau planning, as reported by 93.33 per cent of the respondents. For purchasing trousseau articles, various speciality stores were used by 85 per cent of the respondents.

Analysis Of The Influence Of Product Quality, Price Perceptions, And Location Strategies And Services On Rantauprapat Clothing

This study aims to determine the effect of product quality, price perception and location and service strategies on clothing purchasing decisions at Raza Distro Rantauprapat. The population in this study were all consumers of Raza Distro Rantauprapat who had decided to buy clothes at Raza Distro. The sample used in this study was taken as many as 100 respondents using a non-probability sampling technique with an accidental sampling approach. The analytical method used is multiple linear regression analysis. The results of this study using the regression equation formed are Y = 14.054 + 0.105X1 + 0.419X2 + 0.308X3 + 0.342X4, which means that price perception has the greatest influence compared to three other independent variables such as product quality, location strategy, and service. Overall, the results of this study indicate that the variables of product quality, price perception, location, and service strategies have a positive and significant impact on clothing purchasing decisions at Raza Distro Rantauprapat.

Young consumers’ motivations and barriers to the purchase of second-hand clothes: An empirical study of China

Second-hand clothing consumption has grown in popularity in recent decades and has also attracted extensive worldwide efforts to investigate the dynamics behind consumers’ purchase behaviours. However, research regarding this topic is scarce in China, which has also witnessed the rapid growth of the second-hand market in recent years. In this regard, this study analyzed the motivations and barriers to Chinese consumers’ purchase of second-hand clothes as well as their perceived problems with this industry. Specifically, the study conducted a semi-structured online survey with 127 consumers of three second-hand clothing stores in China. Results show that the vast majority (96%) of the investigated consumers are young people born in the 1990s and 2000s, and they are neither significantly driven by economic nor environmental protection motivations. Instead, their purchase is primarily motivated by treasure-hunting fun. Moreover, past overseas shopping experiences are found to be a significant booster to second-hand clothing consumption. Concerns about poverty association and the sanitation conditions of second-hand clothing are the main purchase barriers for the investigated Chinese young consumers. As for the second-hand clothing market, “unregulated industry” (10.29%), “fake identification” (8.09%), and “sanitation concern” (5.88%) are the three most mentioned problems in China. This study provides second-hand retailors and managers with valuable insights into developing successful marketing tactics to attract customers and improve the second-hand industry’s performance in China.

Why buy used clothing during the pandemic? Examining the impact of COVID-19 on consumers’ secondhand fashion consumption motivations

ABSTRACT While many fashion brands and retailers are struggling amidst the shock of the COVID-19 pandemic, consumers’ secondhand fashion consumption (SFC) is accelerating as an alternative to new clothing purchases. Despite the growing importance of the resale market and the impact of the pandemic on consumer behavior, a comprehensive picture of SFC amid the pandemic has yet to be researched. The purpose of this study is to examine how the impact of the pandemic influences the relationships among consumers’ motivations, attitudes, and intentions toward SFC. By applying the theory of reasoned action, consumers’ motivations (e.g., sustainability, social, variety-seeking, fun-seeking, cost-saving dimensions) behind SFC intentions between high vs. low pandemic impact groups are studied. Through the online survey with 467 participants from South Korea, our study demonstrates that consumers are motivated to engage in SFC for different reasons depending on the impact of the pandemic on their daily lives. While cost-saving and social motivations were significant drivers for the high-impact group, the attitudes of the low-impact group were mainly influenced by sustainability and variety-seeking motivations. Study findings and implications are discussed, and future research directions are suggested.

Measuring the “Clothing Mountain”: Action Research and Sustainability Pedagogy to Reframe (Un)Sustainable Clothing Consumption in the Classroom

This study's purpose is to support the practice of transformative learning by reporting on a class project which examined unsustainable clothing consumption behaviors using action research and the holistic principles of the Burns Sustainability Pedagogy. The study has three objectives: to engage students in action research in which students were asked to measure the clothing volumes bought, used, and discarded during one school semester; to reflect on their unsustainable clothing consumption practices through facilitated peer discussion; and to use educational intervention as a pedagogical tool to expand students' awareness of unsustainable clothing consumption behaviors to cultivate learners capable of effecting holistic sustainable change. The “clothing mountain” was assessed among 755 students, who purchased 10,931 garments for a total of $754,239. The findings provide a baseline for improving the textile and apparel scholarship on sustainability teaching and learning, particularly in the areas of responsible clothing purchases, wear, and disposal.

The utility of intention as a proxy for sustainable buying behavior – A necessary condition analysis

Sustainable buying behavior has increasingly received attention from academia and practitioners alike. While research in this field commonly relies on the theory of planned behavior (TPB), previous studies have not been able to clarify the utility of purchase intention as a proxy for sustainable buying behavior and systematically neglect the role of social sustainability aspects. To advance the theoretical understanding of sustainable consumption, we investigate buying behavior with regard to the sustainable clothing purchases of 2000 consumers in Germany using necessary condition analysis (NCA). The results empirically confirm the utility of intention as a proxy for sustainable buying behavior. Further, we find that social concerns and the perceived knowledge of social issues are essential drivers of purchase intention. In addition to extending the theoretical understanding of the roles of intention and social aspects in the TPB framework, we derive practical implications for managers seeking to facilitate sustainable consumption.

Exploring mindful consumption, ego involvement, and social norms influencing second-hand clothing purchase

Second-hand clothing (SHC) benefits society by reducing the wastage of natural resources. Research in the purchase of second-hand clothing is a debated topic. It is not yet clear whether caring for self, community, and nature drives the purchase of second-hand clothing. This study unpacks the intervening factors that drive second-hand clothing purchases underpinning attitude-intention and self-determination theories. The primary purpose is to examine the direct relationship between a) mindful consumption, b) ego-involvement, c) social norms on second-hand clothing purchase intention of young consumers. The mediation of ego-involvement and social norm is examined on the above relationship. A total of 314 usable questionnaires following the convenience and purposive snowball sampling techniques were gathered from China. The structural equation model (SEM) two-step approach analyzed the data. SmartPLS3 statistical package used to run the measurement and structural model analyses. IPMA analysis confirms mindful consumption as an important factor; hence ego-involvement drives the performance of the stated relationship. Ego-involvement mediates the relationship between mindful consumption and second-hand clothing purchase. This study bridges the unanswered questions and highlights the importance of mindful consumption, an essential driver of consumer behavior. Managers are encouraged to promote mindful consumption values in marketing communication to drive sustainability.