Clothing Purchase Research Articles

Proenvironmental self identity as a moderator of psychosocial predictors in the purchase of sustainable clothing

Previous research investigated the impact of psychosocial predictors (e.g. attitude, social and moral norm, perceived behavioral control, intention) on sustainable clothing purchasing. To date, no studies considered whether proenvironmental self-identity moderates the effects of these predictors on behavior. In this study, we adopted an intrapersonal approach and a longitudinal design to assess the moderating role of proenvironmental self-identity in predicting intentions and behaviors, considering gender differences. 250 participants completed an initial questionnaire on the predictors of three sustainable clothing purchasing. A month later, they filled out a second questionnaire to self-assess these behaviors. The results showed that social and internalized norms (moral norms) were notably influential of participants’ intentions. Affective attitude influenced behavior positively, while cognitive attitude had a negative influence. When considering the moderating role of proenvironmental self-identity, significant gender differences emerged. Women with a weak proenvironmental self-identity expressed a higher intention to purchase sustainable clothing when they had high affective attitudes and descriptive norm but low cognitive attitudes. Women with a strong proenvironmental self-identity intended to purchase sustainable clothing when they had high moral norms and cognitive attitudes but low descriptive norm. Man with a weak proenvironmental self-identity and high positive affective attitude increased their future SCP.

Study of Factors Affecting Consumers’ Online Clothing Purchase Intention

Online shopping has taken a crucial position in the 21st century, because most people are busy with their working life and make them having less time to go for shopping. In this case, online shopping purchase is the easiest and most appropriate channel for them to do their purchase. Internet has rapidly developed into a global perspective as it has changed the way for customers to shop. The spread of the internet causes the term of “online shopping” exist in year 1979. It is said that online marketing has gained huge popularity and importance all over the world. It is expected that by the end of 2040, the number would increase to more than 1.5 billion as far as internet user is concerned. One of the famous product that customers purchase online was clothing. However, there is a limited research being done regarding on how the customers in Sibu, Sarawak (Malaysia) purchase their clothes, whether they purchase at the retail store or do their purchase online. So, this research study seeks to explore what are the factors affecting customers’ online clothing purchase intention in Malaysia, particularly in Sibu, Sarawak.

Unveiling the Power of Storytelling: A Comparative Analysis of Consumer vs. Brand Narratives in Shaping Favorable Attitude Toward Brands Through Emotions and Cognition

Storytelling, as an interactive form of communication, is key to delivering product information compellingly and fostering consumer acceptance and engagement. Stories may originate from companies or consumers. Brand storytelling has emerged as a pivotal component of companies' communication strategies, facilitating the expression of values and fostering robust customer relationships. This study explores the effectiveness of consumer storytelling versus brand storytelling in shaping brand attitudes. It was an experimental research involving 384 respondents randomly assigned to two groups that were either exposed to consumer or brand stories. Through comparative analysis, consumer storytelling emerged as superior in eliciting positive brand attitudes, cognition, and emotions. However, its direct impact on brand attitude was not significant. Instead, the study uncovers the mediating role of cognition and emotion, highlighting their crucial influence on shaping favorable brand perceptions. Consumer storytelling, characterized by its emphasis on real values and emotional engagement, enhances cognitive personalization and imagery processing, fostering deeper consumer-brand connections. These insights underscore the imperative for emotionally resonant and cognitively stimulating storytelling in brand communication. This study contributes to the scant literature on examining the comparative effectiveness of consumer brand storytelling versus firm-generated brand storytelling. It elucidates the underlying mechanisms driving the superiority of consumer storytelling in shaping favorable brand attitudes. Contextually situated within the Pakistani market, particularly focusing on clothing buying behavior, this research offers actionable insights for brand managers seeking to harness the power of storytelling to garner favorable consumer responses and enhance brand resonance.

Indonesian local second-hand clothing: mindful consumption with stimulus-organism-response (SOR) model

The high demand for the fashion industry currently results in the emergence of the fast fashion phenomenon, prompting consumers to spend more money on unnecessary clothing. This leads to excessive clothing production, which impacts pollution, waste, and emissions. The phenomenon of excessive fashion consumption and production can be mitigated by utilizing second-hand clothing products. Purchasing second-hand clothing products can be classified as part of mindful consumption behavior. The aim of this study is to examine the direct and indirect effects of Electronic Word of Mouth on mindful consumption behavior in the context of local second-hand clothing purchases. Additionally, this study also tests the mediating effects of consumer engagement and environmental attitudes. This research is quantitative in nature, employing data collection through questionnaires from local second-hand clothing consumers within the active workforce demographic (aged 18–59) in Indonesia, yielding 205 respondents. The data analysis technique used is structural equation modeling-partial least square (SEM-PLS). The research findings indicate a significant positive direct influence of Electronic Word of Mouth on environmental attitudes, consumer engagement, and mindful consumption behavior. Moreover, there is a notable positive direct influence between consumer engagement and mindful consumption behavior, while no significant influence is found in the relationship between environmental attitudes and mindful consumption behavior. Furthermore, the study confirms the mediating effect of consumer engagement between Electronic Word of Mouth and mindful consumption behavior but does not support a significant mediating effect of environmental attitudes on local second-hand clothing mindful consumption behavior.

The effects of quality perception and multisensory perception on purchase intention when consumers shop online

PurposeHow to reduce uncertainty in clothing online purchasing has become a primary concern for consumers. This study aims to investigate the effects of quality perception and multisensory perception on consumer online clothing purchase intention and to explore the mediating effect of trust.Design/methodology/approachThis study was conducted with consumers who have online clothing shopping experiences. A total of 539 valid samples were analyzed by bootstrap and structural equation model.FindingsThe result of this research revealed that perceived information quality, perceived service quality, perceived haptic imagery and perceived visual-audio cues have a significant influence on purchase intention. Additionally, consumers’ trust is positively correlated with purchase intention. Trust mediates the relationship between the perceptions (perceived information quality, perceived service quality, perceived haptic imagery and perceived visual-audio cues) and purchase intention, irrespectively.Originality/valueTo investigate the effects of multisensory perception on purchase intention, perceived haptic imagery is adopted as a variable in this study. This study investigates the mediating role of trust between multisensory perception and purchase intention. The findings of this study can enrich Stimulus-Organism-Response (S-O-R) framework and Information System (IS) success model in the field of clothing online shopping.

Clothes consumption and disposal practices: a look at the profile of Brazilian apparel consumers

Purpose This paper aims to contribute to understanding Brazilian fashion consumer behavior. The subsequent research question is formulated as follows: How are the consumers purchasing new clothes and disposing of used ones, and how is their awareness of sustainable fashion consumption and disposal of used clothes? Design/methodology/approach An online questionnaire was sent to nearly one thousand e-mails. A database was formed with 182 complete answers to 13 questions concerning consumer behavior toward sustainability, especially clothing acquisition, use and disposal. A multimethod approach was used to analyze the initial attributes, applying descriptive statistics, cluster analysis and data mining. Findings This survey obtained valuable answers from Brazilian fashion consumers grouped into four clusters. Age and yearly income were more critical in determining the clusters. Only four attributes were chosen by the algorithm to build the trees (age, annual income, yearly spending on clothes and how long the clothes are worn). The consumer's profile may help the fashion industry redirect investments in sustainability. The most critical factor leading to the sustainability of clothing fashion was the duration of the clothes. The study dealt with a limited sample size that was not representative of Brazil's broader population. Despite numerous attempts to seek responses through e-mail, the participant pool was predominantly composed of highly educated individuals. Originality/value This assessment of Brazilian consumer behavior toward sustainability and fashion presents essential knowledge to understand the relationships among variables affecting the purchase and discharge of clothes.

Sustainable Fashion Choices: Exploring European Consumer Motivations behind Second-Hand Clothing Purchases

The second-hand clothing (SHC) market has seen dynamic expansion, driven by shifts in consumer attitudes. However, motivations underlying customer engagement in this market remain largely unexplored. Accordingly, this study investigates factors driving consumer sentiment towards buying used clothing. Data were collected in 2023 from a sample of 254 European consumers. The results show that positive attitudes towards SHC are associated with high levels of economic, hedonic (treasure hunting) and ethical motivations, while strong fashion interest and materialism seem to coincide with more negative evaluations of SHC. Interestingly, treasure hunting motivation emerged as the strongest driver of SHC attitudes, surpassing both economic and ethical motivations, which were similar in strength. However, mediation analysis revealed complex interaction patterns among the attitudinal variables, with the potential of reversing the direction of average regression weights for individuals as well as subgroups of customers. This study offers a more nuanced understanding of consumer behavior in the SHC market. It provides practical recommendations for the marketing strategies of SHC vendors, and lays the groundwork for future research in this area.

FASHION ACCOUTREMENTS: VERSATILITY FOR MULTI-UTILITY CLOTHING -“A FANTASY WARDROBE CONCEPT”

Today's young fashion consumers are seeking unique silhouettes to craft more appealing and aesthetic looks. The strong desire for individuality necessitates the exploration and utilization of basic silhouettes. Silhouettes serve as the core structure of the design, providing an authentic foundation upon which innovative solutions can be built. This study focuses on the redesign of additional articles of clothing for their multi-functional utility. Fashion accompaniments allow for the seamless integration of existing wardrobe pieces, significantly curbing excessive clothing consumption and waste, thus promoting sustainability. These versatile clothing pieces offer a range of styles, discouraging the need for frequent clothing purchases. This integrated approach can curb the impulsive buying habits among young fashion consumers presenting a creative solution for fashionable looks. The key is to familiarize customers with strategically planned wardrobes that include compatible detachable clothing pieces. Fashion accompaniments can be augmented to mix and match with existing wardrobe clothing pieces. Designers and fashion brands can be encouraged to focus on perennial clothing with a contemporary touch. It is crucial to educate consumers on the versatility of these accompaniments to effectively incorporate them into daily life. This study seeks to repurpose remnants from high fashion silhouettes into detachable pieces that can be transformed into new clothing designs. The adoption of simplified patternmaking concepts can minimize procurement costs. These silhouette overlays have the potential to revolutionize design and style experimentation, and traditional design boundaries. The transformation of basic shapes into versatile forms can unlock limitless possibilities for their optimal use, leading to an eco-friendly approach to fashion. The suitability of the silhouette to the figure type is a crucial factor in the selection process. The study proposed the implementation of CLO3D technology by brands to personalize looks and ascertain suitability to figure type for captivating results.

The Influence of Digital Retail Environment on Consumer Purchasing Behavior: A Causal Study

As e-commerce continues to evolve, understanding consumer behavior in the context of online shopping becomes increasingly challenging. This study investigates the impact of purchasing attitudes among Saudi customers within the online clothing environment. By collecting 410 responses from residents of Riyadh, Saudi Arabia, the study emphasizes the convenience aspect of online and virtual markets and employs advanced statistical techniques, specifically SPSS-AMOS software, including confirmatory factor analysis, path analysis, and structural equation modeling. The findings reveal several key insights: perceived entertainment, perceived ease of use, and perceived usefulness significantly and positively influence the user experience on websites. The research highlights the importance of website quality indicators, such as perceived entertainment, ease of use, and usefulness, in shaping the user experience within the online clothing environment. It confirms that website quality, encompassing indicators of the user experience, exhibits a significant positive association with online impulse buying behavior. Additionally, the flow experience, which refers to the immersive and enjoyable state when browsing a website, also demonstrates a statistically significant and positive effect on online impulse buying behavior. These findings offer valuable insights for businesses and marketers seeking to understand and adapt to the evolving landscape of e-commerce, specifically concerning online clothing purchases.

Sustainable wardrobe: recycled clothing towards sustainability and eco-friendliness

Clothing is an essential aspect of our daily lives, but it comes with a high environmental cost. The production and disposal of clothing contribute to pollution, greenhouse gas emissions, and the depletion of natural resources. However, recycled clothing presents an opportunity to reduce the impact of the fashion industry on the environment. The present study aims to investigate the impact of product-related factors, personal factors, promotional factors, social factors, and environmental and economic factors on recycled clothing buying behaviour. The data for analysis was collected using a survey method both online and offline from a sample of 420 selected through convenient sampling. Using SEM analysis, the study identified that all five factors influenced recycled clothing buying behaviour. Notably, it was found that among the factors considered promotional factors exhibited a pronounced effect on recycled clothing buying behaviour. Intriguingly product product-related factors did not show a significant influence on buying behaviour. The result of the study provides new insights into the existing literature in the context of the study.

Factors Affecting the Clothing Purchase Intention of Young Consumers through Online

This research paper was conducted for the purpose of identifying the factors that influence the clothing purchase intention of young consumers who are used to shopping through online market. To serve the purpose of the study, a total of 100 (one hundred) respondents were selected through convenience sampling. The collected data were analyzed using Pearson correlation and multiple regression analysis. The authors found that all factors namely time & convenient, perceived past experience, perceived security; product variety, Website design and Service quality have significant impact on online clothing purchase intention of young generation. Through this study the authors suggest that social media has a beneficial effect on how customers behave while buying clothing companies. Social media experiences online are influencing study participants' decisions to purchase intention of clothing from a certain brand. The authors expect that this study will help the clothing brands to understand the purchase intention of their young consumers through online and it will help them to take necessary step to increase their online sales based on the significance level of each factor and contribute to the clothing industry.

중고의류 소비가치, 노스탤지어 관여도, 의복관여도가 중고의류 구매의도에 미치는 영향

중고의류 소비가치, 노스탤지어 관여도, 의복관여도가 중고의류 구매의도에 미치는 영향

Effects of online customer reviews on sustainable clothing purchase intentions: The mediating role of perceived diagnosticity

AbstractOnline customer reviews play a vital role in evaluating product or service performance and serve as an important reference for other customers' purchase decisions. This study explores the influence of online customer reviews on sustainable clothing purchase intention through text mining and survey‐based methodologies. The results showed that online customer reviews focused on four dimensions: material ecology, clothing fashion, clothing functionality, and price reasonableness. Online customer reviews have a positive impact on consumers' sustainable purchase intentions, and perceived diagnosticity mediates the relationship between online customer reviews and purchase intentions. In addition, customers' prior sustainability knowledge moderates the relationship between material ecology, price reasonableness, and perceived diagnosticity. This study further enriches theoretical research on sustainable consumption within the context of online apparel retailing and helps sustainable apparel brands more accurately grasp the influencing variables of customers' sustainable consumption behaviours and formulate precise electronic word‐of‐mouth marketing strategies.

The Influence of Interactivity, Aesthetic, Creativity and Vividness on Consumer Purchase of Virtual Clothing: The Mediating Effect of Satisfaction and Flow

With the rapid global growth of digital fashion, virtual clothing has recently become a hot research topic. However, there is still little literature exploring the mutual influence between virtual clothing design features and consumer purchase intentions. This study delves into the dynamic relationship between virtual clothing design attributes and consumer purchase tendencies, seeking to foster a balanced development of the virtual clothing industry. Following a literature review, this study formulated a theoretical model that includes seven key latent factors: Interactivity, Aesthetic, Creativity, Vividness, Satisfaction, Flow experience, and Purchase Intention. Anchored in the Stimulus-Organism-Response (SOR) paradigm, the study conducted offline trials where respondents tried on virtual clothing using AR as a stimulus, carefully examining data from 295 respondents. The analysis shows that while Interactivity and Aesthetics significantly increase the likelihood of consumer purchases, Creativity and Vividness lack a direct and substantial impact on this intent. Satisfaction and Flow experience are important mediating variables that profoundly influence the purchasing decisions for virtual clothing. The findings of this study provide new insights into virtual clothing design and marketing strategies, emphasizing the importance of optimizing user interaction and Aesthetic experiences in enhancing consumer purchase intentions.

Exploring the Impact of Electronic Word of Mouth (EWOM) on Clothing Purchase Decisions Among Chinese Women

Exploring the Impact of Electronic Word of Mouth (EWOM) on Clothing Purchase Decisions Among Chinese Women

Application of Import Used Clothing Buying and Selling Transactions in Indonesia Under the Review of Article 47 Paragraph (1) of Law Number 7 of 2014 Concerning Trade.

Application of Import Used Clothing Buying and Selling Transactions in Indonesia Under the Review of Article 47 Paragraph (1) of Law Number 7 of 2014 Concerning Trade.

패션기업의 사회적 책임이 소비자의 태도와 지속가능한 의류 구매의도에 미치는 영향

Purpose: The purpose of this paper is to analyze the impact of fashion CSR on consumer attitudes and willingness to purchase sustainable clothing. Based on the literature review, we formulate three hypotheses: First, fashion corporate social responsibility will have a positive impact on consumer attitudes. Second, fashion CSR will have a positive impact on sustainable clothing purchase intention. Third, consumer attitudes will have a positive effect on willingness to purchase sustainable clothing. Research design, data, and methodology: A questionnaire survey was conducted online with consumers residing in Henan Province, China, who had experience in purchasing sustainable clothing. The collected data were statistically processed, and frequency analysis, exploratory factor analysis, confidence analysis, correlation analysis and regression analysis were conducted using SPSS 26.0. Results: The results of the study are as follows. First, it was confirmed that fashion CSR has a positive and positive impact on consumer attitudes. Second, it was confirmed that fashion corporate social responsibility has a positive positive effect on sustainable clothing purchase intention. Third, consumer attitudes were found to have a positive influence on sustainable clothing purchase intentions. Implications: This study investigated fashion CSR factors that influence consumer attitudes and willingness to purchase sustainable apparel. The findings suggest that Chinese fashion companies need to establish an excellent corporate image, develop good consumer attitudes, and ultimately promote willingness to buy to realize economic and social benefits by improving their charitable, ethical, legal, and economic responsibilities.

The Effect of Brand Image, Product Quality, and Price on Thriftshop Clothing Purchasing Decisions in Medan City (Case Study @cchase.id)

Secondhand clothing, especially among teens, has become more fashionable because most people consider it unique and classic. Indonesia sold more imported used garments due to their higher quality and lower price. Demand for imported used clothes is rising. Fans and customers can buy affordable, wearable famous brand outfits. This study examines how brand image, quality, and price affect buying decisions. This quantitative study collects data using a questionnaire and analyzes it using IBM SPSS Software. Probability and puposive sampling were utilized in this investigation. Research instrument tests, classical assumption tests, model accuracy tests, multiple linear analysis, and partial tests are used in data analysis. Brand image, product quality, and price influence Medan City Thriftshop clothes purchases, according to Hasi research. Brand image strongly influences used apparel purchases. Brand image t test has 0.000 0.05 significant level and 3.904> 1.655 tcount> ttable value. Product quality strongly influences used clothing purchases. The t-test results for product quality indicate a significance level of 0.000 <0.05 and a tcount> ttable value of 1.747> 1.655. Price strongly influences used clothing purchases. The t-test results for the price variable indicate a significance level of 0.000 < 0.05 and a tcount value of 3.753> 1.655 Thus, brand image, quality, and pricing influence purchases

The Influence Of Environment, Promotions And Price Perceptions On Clothing Purchase Decisions In Ptm Bengkulu City

The title of this research is The Effect of Environment, Promotion and Price Perception on Clothing Purchasing Decisions at PTM Bengkulu City. This study aims to determine which factors are most dominant in influencing Purchasing Decisions. The research was conducted from November 2023 to January 2024. The sample of this research is consumers who have made purchases and have consumption experience at the Modern Traditional Market (PTM) Bengkulu City. This research uses quantitative methods on 170 respondents. The sampling technique is probability sampling, the method used in this research is quantitative method with Multiple Linear Regression analysis using SPSS 24 for windows. Based on the results of multiple linear regression, the regression equation Y = 1.189 + 0.438 (X_1) + 0.251 (X2) + 0.641 (X3) and the coefficient of determination Adjusted R Square (R2) obtained a value of 0.683 or around (68.3%). The research results and hypotheses in this study indicate that Environment, Promotion and Price Perception have a positive effect partially or simultaneously on consumer purchasing decisions at the Modern Traditional Market (PTM) Bengkulu City.

The Effect of Shopping Orientation on Thrift Clothing Purchasing Decisions in Padang State University Student

Thrifts are used goods, both local and imported, that are in a condition suitable for use. Examples of thrift goods that are widely bought and sold are clothes, shoes, bags, electronics or other antique objects. Shopping orientation and purchasing decisions are two of the many factors in purchasing thrift goods. This research aims to see the influence of shopping orientation on the decision to purchase thrift clothing among Padang State University students. This research uses a correlational quantitative design. The sampling technique used was an accidental technique with a population of Padang State University students. The sample in this study amounted to 255 people. Data were analyzed using simple linear regression analysis. The research results show that there is an influence of shopping orientation on the decision to purchase thrift clothing among Padang State University students. It is known that the value of F = 5.956 with a significance level of 0.015 < 0.05. The correlation value (R) is 0.152 and the coefficient of determination (R Square) is 0.023, which means the influence of shopping orientation on purchasing decisions is 2.3%.