Clothing Purchase Research Articles

Green thinking but thoughtless buying? An empirical extension of the value-attitude-behaviour hierarchy in sustainable clothing

The clothing industry holds huge potential for improvement concerning various aspects of sustainability. Although consumer attitudes towards sustainable products and services, both in general and specifically in clothing, have grown more and more favourable in the past years, the market share of clothing produced in environmentally friendly and socially responsible ways is still lagging behind. This article empirically investigates this phenomenon, known as the attitude-behaviour gap, in the context of sustainable clothing. Based on a large sample of female German consumers, a structural equation model is estimated to assess the magnitude of the attitude-behaviour gap and the impact of possible enablers of, and barriers to, sustainable clothing purchase behaviour. The value-attitude-behaviour hierarchy is used as a theoretical framework, augmented by further psychographic constructs hypothesised to influence behaviour. Apart from a considerable attitude-behaviour gap, the article indicates that a positive attitude towards social-ecological clothing standards, biospheric and altruistic values, as well as an affinity to online and catalogue shopping, enhance sustainable clothing purchases. Egoistic and hedonic values and, remarkably, a preference for durable clothing hinder sustainable clothing purchase behaviour. No significant effects of the suspected barriers – fashion consciousness and price sensitivity – have been identified. The results thus highlight the importance of changing attitudes and values towards sustainability, and of focusing on the durability of sustainable clothing and its availability via retail stores.

The Influence of the Seller’s Performance on the Consumer Purchase of Clothes and Personal Care, Toiletries and Cosmetics Products

This paper presents the results of a survey about the influence of the seller’s performance on the consumer purchase of clothes and personal care, toiletries and cosmetics (HPPC) and to compare their results. This study has an exploratory, quantitative and descriptive nature. The samples surveyed were made up of students enrolled in engineering courses of a university located in the State of São Paulo, Brazil. In the case of clothes market, a survey with a sample of 329 respondents was performed through a structured questionnaire. Regarding PHPC, the number of respondents was 317. We used descriptive statistics to describe the basic features of the data and the nonparametric Mann-Whitney test to compare the two sample results (significance level of 5%). The results indicate that, in both sectors, the majority of respondents go to specific stores to carry their purchases. Price, seller’s performance, style and brands are the main factors influencing the consumers’ decision about which store to buy. It was also found that the seller’s performance influences the costumers’ buying decision process and loyalty. Aspects of credibility, interest in customer needs, product knowledge, courtesy and attention were aspects of seller’s performance considered the most important by respondents in both sectors.

Chinese Consumers’ Purchase Intentions for Luxury Clothing: A Comparison between Luxury Consumers and Non-Luxury Consumers

ABSTRACTThis study fills the literature gap by examining whether there are significant differences between the luxury clothing purchase intentions of luxury vs. non-luxury Chinese consumers and comparing the influence of the major factors that influence luxury clothing purchase intentions for luxury and non-luxury Chinese consumers. A total of 452 Chinese luxury clothing consumers and 236 Chinese non-luxury clothing consumers participated in the survey of this study. Using t-test, ANCOVA, and regression analyses, this study finds that there are significant distinctions between Chinese luxury consumers’ and non-luxury consumers’ purchase intentions for luxury clothing. The findings also show that significant distinctions exist between the factors that influence Chinese luxury consumers’ and non-luxury consumers’ purchase intentions. This study not only provides researchers with a better understanding of luxury consumers and non-luxury consumers in their purchase intentions for luxury goods but also provides luxury goods manufacturers and retailers with important implications to develop effective marketing strategies in the Chinese luxury goods market.

Sew or purchase? Home sewer consumer decision process

PurposeThe purpose of this paper is to explore garment consumption decision processes of female consumers when they have the option to sew or purchase their clothing.Design/methodology/approachThis research study presents a segment of the findings from a larger qualitative grounded theory study on women who choose to sew clothing for themselves (Martindale, 2017). This research analyzed the interview data pertaining to the unique sew or purchase decision-making process in which these consumers undertake as well as the related control over ready-to-wear consumption that sewing provides them.FindingsThe ability to sew resulted in a unique consumer decision-making process in regard to the clothing purchases due to the control it provided them over their ready-to-wear consumption. The women developed factors that they used to make the decision to sew or purchase. Over all the ability to sew provided them the option to sew or purchase clothing, allowing the women more control over their clothing selection specifically in regard to the garments body fit.Research limitations/implicationsThis study was limited to English-speaking women living in the North America. The qualitative data collected are specific to this sample which cannot be generalized to all female home sewers. Research involving a larger population of women from a larger geographic area is needed.Practical implicationsThe newly developed sew or purchase model provides an understanding of the control that having the option to sew or purchase provides female consumers. The findings offer apparel industry professionals a new perspective on ready-to-wear consumer dissatisfaction. The investment that is made when a garment is sewn instead of purchased has the potential to increase wardrobe sustainability as the consumer experiences more attachment to the clothing they have made. The model serves a starting point for further exploration into other craft-related consumer decision behaviors.Originality/valuePurchasing decisions of this nature have yet to be considered in published research. Exploring these women’s decisions who operate outside of typical consumer culture and developing a model for this consumer behavior explains a phenomenon not yet addressed by existing consumer consumption research.

F222. CONCRETE THINKING PATTERN IN DAILY DECISION-MAKING PROCESS OF PATIENTS WITH SCHIZOPHRENIA: THROUGH EYE-TRACKING

BackgroundConcrete thinking is one of the common clinical features of patients with schizophrenia, especially chronic and symptomatically severe patients. Until now, neuropsychological tests or proverb tests have been used to measure the difficulty of abstract thinking in patients with schizophrenia, but these methods have been difficult to know how concrete thinking patterns affect daily living of schizophrenia patients. In this study, we constructed a task that supposes the purchase of clothes in order to realize a situation close to the decision making of everyday life and tried to visualize the thinking process through eye-tracking method.MethodsEach twenty of healthy controls and schizophrenia patients performed the task of purchasing clothes. In serial, subjects are asked whether the clothes are fancy, suitable for themselves, affordable and whether they would buy the clothes. The eye gaze information was obtained by using the eye tracking system of the SensoMotoric Instrument, and the fixation time in the face and the clothes areas was measured. The changes of the fixation time ratio of the face to the clothes between the matching and the purchasing decision blocks for each group were compaired using repeated-measure ANOVA and the change of the ratio in patients with schizophrenia was analyzed with the PANSS concrete thinking score using generalized estimating equations. To investigate the relationship between the fixation time ratio and the answer of the purchasing block, two-way ANOVA with post hoc independent T-test was used.ResultsThere was a significant interaction effect between the groups on the change of the fixation time ratio(p<0.001). In the patient group, the fixation time ratio decreased (matching:0.474 ± 0.044, purchasing:0.206 ± 0.069) while the fixation time ratio increased in the control group (preference:0.233 ± 0.041, purchase decision:0.463 ± 0.064). To investigate whether the change of the fixation time ratio is affected by the degree of concrete thinking, the odds ratio of the concrete thinking score to the fixation time ratio was calculated as 0.825(95% CI; 0.684–0.992). The higher the concrete thinking score, the greater the decrease in the fixation time ratio was. Comparing the relationship between the answers in the purchasing block and the fixation time ratio, the interaction of fixation time ratios for each group was significant(p=0.031). In the post-hoc independent t-test, the fixation time ratio was significantly different for the control group(p<0.001); 0.167 ± 0.124 with purchase and 0.566 ± 0.073 without the purchase. For the patient group, there was no significant difference in the fixation time ratios by the answer.DiscussionThe patients with schizophrenia relatively concentrated more on the face in the matching block, where the question included both “you” referring to the self and the clothes. In the purchasing block, where question did not contain “you”, they focused less on the face. The concrete thinking scores had a significant influence on the change of the fixation time ratio in the patients with schizophrenia, confirming the possibility that the concrete thinking contributed to the difference of gaze information patterns between the two groups. In the final purchasing block, the differences in fixation time ratios by the answer were observed only in the control group. If the price is higher than expected in the previous block, it is estimated that the negative emotion is triggered and schizophrenia patients could easily depend on concrete thinking rather than consolidating the information from the previous blocks and making a re-judgment. It is necessary for the further study to devise a task which can measure emotional reaction and also closely related with the decision of everyday life.

Impact of Consumer Perception Towards Purchase of Clothing

Impact of Consumer Perception Towards Purchase of Clothing

Manufacturer, retailer and consumer misbehaviour in the United States during the Second World War

Abstract With the entry of the United States into the Second World War clothing manufacturers, retailers and consumers became concerned about the possibility of wartime regulations. Scare buying and hoarding were one response to this worry. In this article we report our analysis of advertisements, articles and editorials in the New York Times, the Los Angeles Times, Women’s Wear Daily, Vogue and other newspapers and periodicals. Wartime regulations related to use of materials and pricing were implemented to support the war effort. There is evidence that regulations were not always followed. Indications of wartime misbehaviours provide a nuanced picture of the United States home front, one that indicates misbehaviours on the part of consumers and some individuals and firms in the apparel and textile industry during the Second World War. The manufacturer and retailer advertisements, often ambiguous, coupled with consumer fear drove wartime consumer clothing purchases.

¿Los Millennials Saltillenses Son Innovadores Como Consumidores de Ropa?

The objective of this research work is to analyze the behavior of young people belonging to generation Y known as millennials, regarding the purchase of clothing. According to Kotler and Keller (2012), a generation is a group of persons whose ages are similar and who lived in the same era. This study is considered as a descriptive and exploratory investigation. It is based on a sample of 261 persons from 21 to 36 years of age in the city of Saltillo, Coahuila. A questionnaire was applied with the scale 'Type of consumers of clothes of Chengedzai' according to the study of Manillall and Lawrence (2014). Using Pearson's chi square and an answer percentage comparison with the IBM SPSS software, the findings suggest that with regard to the innovative factor, the interviewees do not consider themselves as an innovative buyer when they buy clothes. This is because the answers concerning the variables that suggest this have a low score.

패션모델의 가치관과 쇼핑성향이 의복평가기준에 미치는 영향

초록 · 키워드 목차 오류제보하기 This research investigated the effect of fashion model"s value and shopping propensity on clothing evaluation criteria and analyzed the differences in shopping propensity and clothing criteria by duration of model career. Data were obtained from 388 male and female fashion models during March 21, 2016 and June 18, 2016 and SPSS 20.0 was used for data analysis. The results of this study are as follows. First, fashion model"s value was classified as stable life/relationship, hedonism and achievement value. Shopping propensity was identified as conspicuous orientation, trend, price, quality, individual, and practical orientation. Also, clothing evaluation criteria was classified as extrinsic, functional, and aesthetic aspects. Second, stable life/relationship value affected conspicuous orientation and trend orientation positively, while it affected individual and practical orientation negatively. Hedonism had a positive impact on individual orientation, but had negative impacts on conspicuous, price, and quality orientation. Also, achievement value had significant effects on all aspects of shopping propensity except conspicuous orientation. Third, conspicuous orientation and trend orientation had positive impacts on extrinsic aspects. Also price and quality orientation had positive effects on all aspects of clothing evaluation criteria. Individual orientation affects extrinsic aspects positively and practical orientation influenced extrinsic and functional aspects positively. Fourth, stable life/relationship value had positive effects on extrinsic and aesthetic aspects and hedonism had a negative effect on extrinsic aspects. Lastly, there were significant differences in conspicuous, trend, price, quality, and individual orientation and extrinsic aspects, aesthetic aspects of clothing evaluation criteria by duration of model career. The findings can be utilized to understand fashion model"s clothing purchase behavior and provide practical information to develop a marketing strategy for fashion industry. #clothing evaluation criteria(의복평가기준) #fashion model(패션모델) #shopping propensity(쇼핑성향) #value(가치관) ABSTRACTⅠ. 서론Ⅱ. 이론적 배경Ⅲ. 연구방법 및 절차Ⅳ. 연구결과 및 논의Ⅴ. 결론 및 제언References

Materialistic Value and Credit Card Usage as Predictors of Compulsive Clothing Buying among Young Adult Women

Materialistic Value and Credit Card Usage as Predictors of Compulsive Clothing Buying among Young Adult Women

Materialistic Value and Credit Card Usage as Predictors of Compulsive Clothing Buying among Young Adult Women&#x0D;

This study aimed to determine the role of the centrality/success and happiness dimensions of materialistic value, and credit card usage to predict compulsive clothing buying behavior of young adult women, and to determine which factor can be a better predictor. Multiple regression analysis was conducted utilising IBM SPSS 21 to analyse the statistics. In all, 154 young adult women participated in this study. This research finds that centrality/success dimension, happiness dimension, and credit card usage can predict compulsive clothing buying among young women. Furthermore, the results also show that the dimension of materialistic value is a better predictor of compulsive clothing buying behavior compared to credit card usage. Further implications, limitations, discussion, and future research directions are discussed in the paper.

児童・生徒の家庭生活における意思決定の背景(第1報) : 被服購入にかかわる意識

児童・生徒の家庭生活における意思決定の背景(第1報) : 被服購入にかかわる意識

Imagined Futures and Forgotten Pasts: Tasmania’s Asian Connections

ABSTRACTA largely forgotten history exists of extensive connections between Asia and Van Diemen’s Land (Tasmania) in the first half of the nineteenth century. Although it was a harsh and deadly place for Indigenous people and incarcerated convicts, Van Diemen’s Land offered opportunity for a growing society of merchants, farmers, bureaucrats, governors, judges, retired military men and their families. Asia was a lived presence in everyday life through the purchase and consumption of foodstuffs, clothing and furnishings from India and China. Cashed-up Vandemonians in the 1820s and 1830s could buy rice, silk, bamboo furniture and at least five different types of tea. Many colonial administrators had experience in Asia and brought Indian servants with them. Due to its climate, the island was touted as the perfect retirement destination for British military families retiring from India and other Asian postings. Asian ship crews were an everyday sight in port. Today, however, these past connections have been forgotten. Tasmania’s current turn to Asia as a key strategy for the state’s future economic prosperity appears to be something new. This article argues that revealing the heterogeneous past challenges contemporary views of historical Tasmania as isolated and monocultural and is essential in reshaping Tasmania’s imagined Asian future.

A store brand’s country-of-origin or store image: what matters to consumers?

PurposeThe purpose of this paper is to assess the relative importance of country-of-origin (COO) and its dimensions – country of design (COD), country of technology (COT), and country of manufacture (COM) – in comparison to store image in terms of consumer product evaluation and purchase intention of store brands. The authors also explore consumer regulatory focus effects.Design/methodology/approachEmpirical data were collected from 270 young Korean adults. Two scenarios were given using two high-involvement store brands, an electronic product and clothing product that have hedonic and utilitarian elements. Data analysis was conducted using AMOS structural equation modeling software.FindingsCOO affects product evaluation and purchase intention and store image affects purchase intention. By product, store image influences product evaluation and purchase intention (electronics). COO directly influences purchase intention (clothing). By COO dimensions, overall COD weakly affects product evaluation. COT affects electronic product evaluation but directly affects clothing purchase intention. Promotion-focused consumers use COO for product evaluation, with store image directly affecting purchase intention. Promotion-focused consumers consider COD, an affective dimension, and COM in product evaluations. Prevention-focused consumers did not consider COO, but consider store image for product evaluation. Prevention-focused consumers consider utilitarian COT and COM dimensions during product evaluation.Originality/valueThis is the first paper to consider the simultaneous effect of COO (and its dimensions) and store image on product evaluation and purchase intention. It is also the first to consider the regulatory focus theory with regards to COO and store image evaluative and purchase intention criteria.

AN ANALYTICAL STUDY OF FAMILY’S THEATRICAL ROLE IN INFLUENCING CONSUMER BEHAVIOUR

INTRODUCTION:Consumer behaviour can be defined as the decision making process and physical activity involved acquiring, evaluating, using and disposing of goods and services. Consumer behavior refers to the behaviour that consumer display in searching purchasing, using, evaluating and disposing of products and services that they expect to satisfy the needs.So far as family theatrical role in influencing consumer behaviour is concerned; Family is an important consumption and spending unit. It is crucial for marketers to understand families since they frequently seek to influence the purchase decisions made by them. This involves a study of the nature of decision-making process, that is, an investigation of role structure in decision-making among the members of a family and the family specific characteristics. Role-structure in decision-making describes the manner in which influence, across elements of the decision process, is distributed among members of a decision-making unit (Anderson & Sullivan, 1993). According to Pavleen (2006), family role structure is defined as the way in which members of the unit taking decision influence the process of making decisions. The nature of influence of family members is also seen to vary by product category. While for some product purchases, husband may be most influential, for others, wife or other family members may decide about all or most dimensions of the purchase. The possibilities of dominance between spouses may take any of the following forms:? Autonomic decisions: Where decisions are made unilaterally by the spouse.? Husband-dominated decisions: Where husband has the most significant influence in purchase outcome.? Wife-dominated decisions: Where wife has the most significant influence in purchase out-come.? Syncretic decisions: Where the spouses jointly decide about the purchase.Role-specialization of wives is observed to be high for purchase of groceries, furniture, and clothing, while that of husbands is significant for the purchase of automobiles and life insurance policies. Vacations and housing decisions are seen to fall under the joint-consensus category and those of savings, investments and household appliances under the autonomic category.Families are more complex to understand as compared to individual consumers for specific roles played by family members undergo dynamic and continuous changes because of psychographic and attitudinal metamorphosis. Some families remain essentially traditional in their life styles following the traditional role patterns and relationships, while others adopt more materialistic orientations; wherein the individual family member becomes of prime importance because of his individuality. In such families, the choice of each individual needs to be considered independently and every individual priority owes due consideration before the final decision outcome. Still, some other families are left in between-trying to adopt the modern life style and at the same time confining to the traditional norms and values. The roles and relationships in such families follow an entirely different pattern. These shifts are also being increasingly caused by participation of women in the labor force. The dual-career families, within a social stratum, have relatively greater discretionary income to buy products that are otherwise sometimes out of reach, for single-earner families. Not only are the buying structures different, but also the persons involved in the purchase and use of these products differ due to various factors playing in the family, one of which is the time pressure experienced by women in such families. Children also display varying levels of involvement not only across product categories but also across family types.Influence is assumed when due to the act of a person in a particular way; another person's behaviour is affected or influenced. For an analyst on consumer behavior in a family, it is essential to know who is important for what aspects of decision making. …

Analysis on Online Purchase of Clothing in Romania

Abstract Clothing is the second important category of products sold in Romania through the Internet. The number of online buyers is increasing although not up to values registered in other European countries. This raises the question of the reasons for reluctance or poor use of online purchases and of the behaviour of those who still buy clothes online. The article focuses on presenting the results of a study conducted in one of Romania counties in 2016. Data is supplemented with information obtained from secondary sources, namely a national study conducted in 2014. We identified characteristics of Dambovita residents regarding the factors of influence, brakes on purchase and the actual online purchase behaviour.

Antecedents to organic cotton clothing purchase behaviour: study on Indian youth

PurposeThe purpose of this paper is to examine influence of past environment-friendly behaviour, peer influence and green apparel knowledge in the context of organic clothing purchase behaviour.Design/methodology/approachData were collected by means of a survey carried out in three major metropolitan cities and a sample of total 889 respondents was collected who were college students in India.FindingsPast environment-friendly behaviour influenced Indian youth’s organic clothing purchase behaviour. Green apparel knowledge and peer influence, interestingly, had no impact on organic clothing purchase behaviour.Research limitations/implicationsThe sample was limited to students who had past experience with green products. This was deliberately done as the objective was to examine the influence of past environment-friendly behaviour and green apparel knowledge on organic clothing purchase behaviour. Youth with limited awareness about organic clothing were not contacted. This restricted the findings to a specific youth segment. Further, the study was limited to Indian youth and did not examine the purchase behaviour of other consumer segments. Demographic variables were not used for analysis as only purchase behaviour of young people as a consumer segment was studied.Practical implicationsThe findings can be used by organic apparel manufacturers in marketing organic clothing brands to the Indian youth. Organic clothing can be positioned to emphasise green values and distinct lifestyle for environment-conscious youths. Initiatives like celebrity talk-shows, organic clothing exhibitions, and launch of organic clothing designer brands can be used to promote organic apparel. College students can be used as opinion leaders to communicate benefits of organic clothing and inculcate green values among larger population.Originality/valueOrganic products and brands are becoming popular among Indian consumers. There has been limited research on the subject of youths’ purchase behaviour of organic clothing to date. Companies trying to launch organic clothing brands in the country may find the results helpful in understanding green buying behaviour.

Effect of the need for popularity on purchase decision involvement and impulse-buying behavior concerning fashion clothing

Consumer researchers specifically interested in popularity have generally focused on either product popularity or brand popularity but have been largely silent on the subject of the need for popularity. Although a large number of studies have examined reference group influence on consumer behaviors, no research has yet evaluated the need for popularity in the consumption context. With this aim, the main purpose of this study is to investigate the effect of the need for popularity on purchase decisions and impulse-buying behavior concerning fashion clothing. Accordingly, this study explores the relationships between fashion clothing purchase decision involvement, need for popularity and fashion-oriented impulse buying. Using a sample of Amazon Mechanical Turk (MTurk) participants (n = 333), this study finds that (1) the need for popularity positively influences purchase decision involvement and impulse-buying behavior concerning fashion clothing and (2) the involvement in purchase decisions concerning fashion clothing positively influences fashion-oriented impulse buying. This research advances the understanding of the need for popularity in the context of fashion consumption. Implications and limitations for future research are discussed and consumer researchers are called to pay attention to this promising research area.

Consumer Purchase Decision- Making Process Based on the Traditional Clothing Shopping Form

In recent years, the traditional clothing market has been threatened by many other new shopping channels. However, few researches on fashion marketing have been found to give systematic suggestions for traditional fashion stores in order to improve their marketing strategies to compete with other strong competitors. Therefore, this paper was aimed at understanding consumer’s purchase intention in traditional clothing purchase channel, in order to put forward corresponding marketing methods for traditional fashion stores to improve their strategies. Based on five purchases decisionmaking stages of EKB model, this study employed structured questionnaires and hypothesis testing with a sample of consumers from three prosperous cities in China. As a result, this article puts forward a model with the key factors of consumer clothing purchase decision-making process. The results reflected on the link between consumer behavior and traditional clothing market, and provided guidelines for fashion store managers to improve their marketing strategies.

중국 여성의 브랜드 선호도, 의복추구혜택과 구매행동에 관한 연구

중국 여성의 브랜드 선호도, 의복추구혜택과 구매행동에 관한 연구