Client Commitment Research Articles

Impact of Digital Marketing Strategies on Marketing Performance: Role of Social Media Performance and E-commerce

E-commerce utilization has turned into a part of our regular routines. Ease of access and wide range of audience has made social media an effective medium to increase the marketing performance of firms. Due to its importance, the Fast moving consumer goods and retail businesses in Pakistan have employed social/ digital media managers to manage their social media platforms like Facebook, Instagram, etc. The social media managers have designed digital marketing to increase their social media performance. This is shown by the number of followers, likes, and sharing by the target audience and prospective customers. The job and abilities of Web based business assumed a significant part in our research. At the culmination, 232 respondents’ outcomes were taken into contemplation for our data analysis by using SPSS and Hayes Process Macro. The direct relationships have significant values and all hypotheses are accepted. The research attempted to help brands, and social media managers devise better strategies to increase their market share and social media ratings. It also tried to contribute to literature for firms who are left far behind in employing the E-commerce and social media strategies framework to enhance their market performance and online transactions abilities. Additionally, our research examination adds to the current writing by offering bits of knowledge for firms that still can't seem to completely use internet business and entertainment procedures. By taking on these structures, organizations can further develop their market execution and online exchange abilities. Our review highlights the groundbreaking effect of advanced advertising on business development and client commitment.

Corporate Social Responsibility and Organizational Results, a Managerial Perspective

Purpose: This study investigates, from a corporate social responsibility (CSR) perspective, the relationships that exist between selected interested publics and the results of the organization from the point of view of its administrator. Design/Methodology/approach: For this purpose, a survey was conducted and analysed using partial structural equations. This study was conducted in four states in the central region of Mexico. The variables under study were: environmental, social, employee and investor’s commitment as perceived by managers and organizational results. First, the validity of the construct was verified, and subsequently, the relationships between the variables for which the results were satisfactory were analysed. Findings: The relationships between environmental, social, employee, and customer commitments were verified. Finally, the relationship between the client's commitment and the results perceived by the administrator is verified. It is concluded that more efforts are being made in this line of research to identify the progress of Mexican organizations’ CSR strategies. Suggested research for future work is also presented, considering new trends in the approach presented. Originality/value: The results confirm the of the manager/director’s commitment is essential to CSR and their results. In the Mexican case, there are few studies related to this important topic. This research could be also helpful for Latin-American business.

Identification of project cultural factors affecting the performance of UAE construction projects

The cultural impact of project management has recently attracted a lot of interest from academics, as it has quite a significant impact on project success or failure. In the construction industry, few studies have been conducted on the relationship between project organizational culture and performance from the perspective of work practices at the project level. This study's aim is to identify the cultural factors affecting the performance of UAE construction projects by using a mixed-methods approach. Data collection was based on a detailed analysis of the literature and the experiences of key project participants who were engaged in UAE construction projects. SPSS software was used to look at data from 124 recently completed projects in the UAE construction industry. This study identified eight cultural factors positively affecting the performance of UAE construction projects, which are client commitment, consultant commitment, contractor commitment, goal alignment and reliance, cooperative orientation, empowerment orientation, worker orientation, and authority. The contractor commitment-related factors have the most effect on overall project performance, while the authority-related factors were ranked as having the least effect. The study's findings help professionals in the construction industry implement practices that improve project cultures, which can enhance project performance and success.

Establishing interrelationships and dependencies of critical success factors for implementing offsite construction in the UK

PurposeThe United Kingdom (UK) construction sector is transforming with increasing confidence in offsite construction (OSC) solutions following its accrued benefits. To sustain this momentum, exploring viable strategies to promote successful OSC implementation is a top priority. This paper aims to identify and establish interrelationships and logical dependencies of critical success factors (CSFs) for implementing OSC on building projects in the UK.Design/methodology/approachThis study utilised a qualitative research approach. Following a critical review of extant literature, brainstorming and focus group sessions were carried out with OSC experts in the UK construction industry to identify and contextualise CSFs for OSC implementation. Interpretive structural modelling (ISM) and matrix impact cross-reference multiplication applied to a classification (MICMAC) were used to analyse and model the interrelationships between the contextualised CSFs.FindingsThe study identified eighteen CSFs for implementing OSC on projects in the UK positioned on seven hierarchical levels and clustered into dependent, linkage and independent factors. The top five CSFs established were client commitment, top management support, adequate OSC knowledge and experience, flexible leadership and flexible business models. These were located at the base of the ISM model, possessing the highest driving powers in facilitating the successful implementation of OSC on projects.Originality/valueThis study established a hierarchical interrelationship and the importance of the CSFs influencing the successful implementation of OSC. This would assist OSC clients and project teams in identifying and prioritising particular areas for strategic actions, which offer advantages in pursuing successful OSC project outcomes in the UK. Previous research on OSC implementation in the UK had not examined CSFs' interrelationships.

Impact of Social Media Marketing Strategies on Consumer Engagement and Loyalty

The essential objective of this exploration will be to analyze the adequacy of advertising systems utilized by various organizations to tempt and hold clients in the advanced age. The accompanying sub goals will be sought after by the exploration to support this overall point: identify and look at marketing procedures and strategies in the computerized age to upgrade client commitment and devotion. evaluate the adequacy of these marketing procedures in catching and holding clients' consideration in the cutthroat computerized scene, examine the impacts of advanced innovations and the moving inclinations of present-day buyers on client commitment and dependability. The current study comprised mixed methods, the relationship investigation was performed. Other than this t-test examination and one-way ANOVA were additionally performed for the segment and review factors of client commitment, client unwaveringness, and promoting methodologies and strategies. Conclusions includes that the advancement of Electronic advancing Depends upon the improvement of business ethics according to one point of view and buyer affirmation guidelines on the other. It is reasoned that the significance of validity in business in general and e promoting explicitly is mammoth which can be tended to with capacity improvement in the field of information progressions.

Conflicts of Client Commitment: Experience, Bases, and Action Strategies

Conflicts of Client Commitment: Experience, Bases, and Action Strategies

Effectiveness of Digital Social Media Campaign Strategies for SMEs in Pakistan

This study aimed to investigate how digital social media campaign methods affected the performance of small and medium-sized businesses while controlling for the impacts of SMM efficacy elements, namely brand reputation and image and customer engagement. 176 respondents who were both directly and indirectly involved in the deployment of social media campaign methods in the marketing departments of SMEs made up the study's target audience and submitted data. 166 correct answers were subjected to a PLS-SEM analysis. Data were gathered using the probability sampling approach from several cities in Pakistan. The analytical findings about customer loyalty, brand recognition, and online entertainment have an impact on SMEs. Additionally, in light of the investigation, brand reputation and image play a significant role in client commitment to SMEs in Pakistan. Additional findings speculate on the impact of social media campaigns on SMEs, and client brand loyalty. The discovery that social media usage enhanced customer contact while also significantly enhancing brand reputation and image in SMEs is a significant contribution to this study. Second, this study contributes to the body of literature by employing the SMCS as a link between SMEs and brand reputation and image. This report offers significant, practical advice to senior management and policymakers about how to convince consumers to support the use of social media marketing strategies by SMEs to draw customers' attention to the brand

How can the current evolution of big data be applied in influencing organisational behaviour in the retail sector?

With the new development of Large Information with its Volume, Assortment and Speed (3v's), information examination has arisen as a urgent area of study for the two experts and scientists, mirroring the extent and effect of information related issues to be settled in business associations, counting the retail business. This study has purposefully distinguished and examined four elements, in particular, information source, information examination apparatuses, monetary and financial results and information security and information protection, to measure their effect on the effect of Huge Information in the retail business. This research investigations the effect of huge information examination on retail firms that utilization information and business investigation to simply decide, named an information driven navigation (DDD) approach. The new finding is shown up that monetary and financial result showed major areas of strength for an and have direct relationship with information examination apparatuses of retail industry. Information for the review were gathered utilizing a overview of different strategic approaches and interests in data innovation by retail associations. The information examination showed that retail associations which use DDD have higher result and efficiency. Utilizing Brilliant PLS information examination techniques with strong help of survey from ISI Diaries, the connection among DDD and execution is likewise obvious in parts of association, for example, the usage of stock, client commitment and market esteem in the retail business.

Performance Profiling in Strength and Conditioning

ABSTRACT Performance profiling is a client-led assessment tool that enables athletes to uncover strengths and weaknesses associated with their sporting performance. Initially designed to increase client commitment to a training program, the performance profiling technique presents an opportunity for the athlete to play an active role and contribute to the initial needs analysis process. This evidenced-based method of assessment has been shown to help clients increase their self-awareness, identify areas they can improve, and serve as a basis for goal setting. The tool also permits both client and practitioner to monitor and track progress over time. Although predominantly adopted for those providing psychological support to athletes, the performance profile may be beneficial for strength and conditioning coaches. This article aims to highlight the potential benefits of performance profiling within the field of strength and conditioning, provides guidelines with completed examples for strength and conditioning practitioners to integrate into their work with clients, and presents a brief overview of the theory underpinning the technique.

Exploring purchasing managers’ influence tactics towards their internal clients: the case of non-production related items

ABSTRACT By focusing on the interface between purchasing managers and internal customers, this research aims at understanding what types of influence tactics purchasing managers use to gain internal client commitment. Using a multiple case study methodology and data from 14 companies, the results show how purchasing managers work within the constraints of their organisational settings, but still manage to make their own choices and create their own spaces in which to do their jobs. The authors identified a set of influence tactics for how to deal with complexity and found soft tactics moderate daily practices and interactions between purchasing managers and internal clients. As opposed to other works, the authors explicitly adopted the perspective of purchasing managers.

Auditors’ client commitment: a reason to stay when organizational and professional commitment are low

In the context of auditing, client commitment has been defined as a form of dedication contributing to value-added service without compromising objectivity. While the importance of organizational and professional commitment for auditors’ retention has already been established, very few studies have examined the effect of client commitment on intention to stay. The present study seeks to extend prior research on client commitment by applying affective, continuance and normative components to this target, in order to examine their additional and interaction effects on intention to stay. Our sample consists of 281 auditors working for CPA firms. We find that normative and continuance client commitment have a positive effect on the intention to stay in the organization, in addition to the effects of affective and continuance organizational commitment. Normative professional commitment has a positive effect, only when organizational commitment is high. Altogether, our results suggest that when organizational and professional commitment falter, client commitment remains the only force pushing auditors to stay, its effect then becoming even stronger. The managerial utility of promoting client commitment to selectively retain service-oriented auditors is discussed.

The influence of team commitment on client satisfaction in construction project organisations

Team commitment (TC) is a significant influencing factor on the success of a construction project. Mainly, the previous works have been for more generic organisational settings, whereas none has focused on the construction project organisations (CPOs) context. Using Bayesian model averaging (BMA) technique and 195 completed construction project's data, this study reveals that contractor's commitment to project quality, client's commitment to payment, and supervisor's commitment to work contribute to improving client satisfaction with project quality. Similarly, contractor's commitment to project budget, client's commitment to payment, and supervisor's commitment to work can predict the client's satisfaction with the project budget. Additionally, contractor's commitment to project schedule and supervisor's commitment to work have a significant effect on client satisfaction with the project schedule. Additionally, contractor's commitment and supervisor's commitment are relatively significant influencing factors on all aspects of client satisfaction. The findings of this study contribute to theoretical and practical project management in order to improve construction project performance.

The integration of building information modeling (BIM) and system dynamic modeling to minimize construction waste generation from change orders

Change iterations in construction create uncertainties and make the project management dynamic and unstable. Published literature shows that 30% of the construction cost is attributed to rework. Moreover, change orders are considered as the largest source of construction waste. Construction professionals have to make change decisions based on their previous experience and assumptions supported by incomplete information. Objective methods based on state-of-the-art technology can be systematically used to address the above challenge. Despite its promise, Building Information Modeling (BIM) based dynamic modeling has not been researched to estimate waste generation from change orders. In this paper, Building Information Modeling (BIM) was used to simulate the field data over the project lifecycle to analyze the ripple effects of construction changes. A system dynamic model was developed to map interactions in the system. Virtual BIM data was used to analyze the dynamic behavior of the variables due to the changes in the scope of work. Case study results showed that the client's commitment to decrease waste in the pre-project planning stage, with coordinated BIM design efforts, could reduce construction waste by up to 25%.

الجوانب القانونیة لعقد السیاحة (دراسة تحلیلیة مقارنة بین القانون المصری والقانون الفرنسی)

تعتبر السياحة من أهم عوامل تنمية الاقتصاد القومي؛ نظرا لدورها المهم في ضخ العملات الأجنبية الصعبة إلى الدولة وتوفير فرص العمل لمواطني الدولة، إضافة إلى الدور المهم الذي يلعبه الاستثمار السياحي في الاقتصاد القومي للدولة. ومن هذا المنطلق، کان من الضروري دراسة الجوانب القانونية لعقد السياحة، من حيث تعريف هذا وبيان خصائصه وطبيعته القانونية، وأحکامه المتعلقة بانعقاده وأثاره، خاصة في ظل عدم تنظيم تشريعات السياحة الثلاثة المصرية لهذا العقد، بعکس الوضع بالنسبة لقانون السياحة الفرنسي. وعقد السياحة هو عقد مرکب يتضمن العديد من الالتزامات التي تقع على عاتق شرکة السياحة، من: حجز تذاکر السفر، وحجز الإقامة الفندقية، وحجز وسائل التنقل داخل الدولة أوالجهة المستضيفة. ويمکن تعريف هذا بأنه: العقد الذي تلتزم بمقتضاه شرکة السياحة بتنظيم رحلات سياحية، جماعية أم فردية، داخل الدولة أو خارجها، وما يتصل بذلک من خدمات، مثل: بيع تذاکر السفر، وتوفير وسائل التنقل البرية والجوية والبحرية، وتسهيل إجراءات الدخول إلى الدول، ذلک کله في مقابل التزام العميل بدفع المقابل المتفق عليه في العقد، والذي يتمثل دائما في ثمن نقدي. ويتمتع عقد السياحة بعدة خصائص، من أهمها: أنه يعتبر عقدا غير مسمى، وعقدا تجاريا لا مدنيا، وکذلک يعتبر من عقود الإذعان، وأخيرا يعتبر من عقود الاستهلاک. وعقد السياحة، شأنه في ذلک شأن باقي العقود، يلزم لانعقاده صحيحا توفر ثلاثة أرکان هي: التراضي، والمحل، والسبب. ومتى انعقد عقد السياحة صحيحا فإن ذلک من شأنه أن يرتب عدة أثار على عاتق طرفيه، حيث تلتزم شرکة السياحة بضمان سير الرحلة السياحية وضمان سلامة العميل، في حين يلتزم العميل باحترام برنامج الرحلة السياحية وکذلک بدفع المقابل المتفق عليه في العقد.ولما کان عقد السياحة يعد في الأخير من عقود الاستهلاک، فإن ذلک يترتب عليه التزام شرکة السياحة– بوصفها موردا أو محترفا- بإعلام العميل– بوصفه مستهلکا- قبل إبرام بکافة المعلومات والبيانات الجوهرية المتعلقة بالعقد السياحي المراد إبرامه. Tourism is considered one of the most important factors for developing the national economy.Given its important role in pumping hard foreign currencies into the country and providing job opportunities for the country's citizens, in addition to the important role that tourism investment plays in the country's national economy. From this standpoint, it w as necessary to study the legal aspects of the tourism contract, in terms of: the definition of this contract and its characteristics and legal nature, its provisions related to its conclusion and its effects, especially under the failure to regulate the three Egyptian tourism legislation for this contract, unlike the situation regarding the French tourism law. The tourism contract is a complex contract that includes many obligations that fall on the tourism company, such as: booking tickets, booking hotel accommodations, and booking transportation within the country or the host. This contract can be defined as: “The contract by which the tourism company is committed to organizing tourism trips, group or individual, inside or outside the country, and related services, such as: selling travel tickets, providing land, air and sea transportation, and facilitating entry procedures into countries. All this in return for the client's commitment to pay the consideration agreed upon in the contract, which is always represented in a monetary price. The tourism contract has several characteristics, the most important of which are: it is considered an indefinite contract, a commercial, not a civil contract, as well as a contract of compliance, and finally it is considered a consumption contract. The tourism contract, like all other contracts, requires three pillars for it to be valid: consent, object, and reason. And when the tourism contract is concluded correctly, this would have several implications on the shoulders of the two parties, as the tourism company is obligated to ensure the progress of the tourist trip and ensure the safety of the customer, while the customer is obligated to respect the tourism trip program as well as pay the consideration agreed upon in the contract. Since the tourism contract is considered in the last of the consumption contracts, this entails the obligation of the tourism company-as a supplier or professional-to inform the customer-as a consumer-before concluding the contract with all the essential information and data related to the tourism contract to be concluded.

CEMACO: An Innovation to Increase Customer Engagement through Mobile Application

New improvements in online business and m-trade advances alongside the wide reception of cell phones and internet-based life have empowered organizations to upgrade clients' shopping encounters and their association with brands whenever, anyplace. In a lively business condition, organizations distinguish the force and centrality of the web to intrigue clients' consideration. Client communications with an association's application make open doors for positive encounters that can prompt long‐term relationship building. The space of client experience (CE) is all around created in the face‐to‐face setting, yet little consideration has been paid to investigating the idea in the online setting. Client commitment and maintenance of retail marks are critical. Holding and drawing in with clients assist brands with keeping them cheerful, remain faithful, and in the know regarding fresh debuts, most recent advancements, and item suggestions. We have gathered a requirement of more than 200 customers by conducting a series of surveys and after understanding the exact requirement of the people living in Guatemala, we have initiated our project of making an app to increase the engagement level. We have designed this application in ionic using MySQL database and to enhance the level of engagement through its design we used SCSS as the language to give style to the application. This application is integrated with WhatsApp to provide better customer support. The application is designed in the Spanish language to make it easy to use for the people living in Guatemala. This app is fully gamified with all the possible missions’ customers can complete easily which also boosts customer engagement by 200%. Hence, This Customer Engagement application will be used to attract customers and engage them on the app by giving them discounts, offers, coupons, and points after successful completion of tasks which drastically improves the conversion rate of the customer for any kind of business in Guatemala.

Commitment Profiles of Accountants: A Person-Centered Study of the Commitment towards Profession and Organization

ABSTRACT The purpose of this study is to investigate the commitment of public accountants toward their profession and organization, and to provide evidence for various commitment profiles. Specifically, we analyze the relationships between commitment profiles and differences seen in the work context, professional and commercial values, role conflict and ambiguity, and client commitment. The study is based on a survey of 435 German public accountants. It employs a person-centered approach to identify commitment profiles based on latent profile analysis. Using multidimensional scales of professional and organizational commitment, we identify differences in the manifestation of affective, normative, and continuance commitment. By introducing a person-centered approach in the study of accounting professionals, we found six latent profiles, including a fully committed profile that almost exclusively relates to partners in small- and medium-sized accounting firms. Our results show that studies of accountants' commitment benefit from using a person-centered, multidimensional approach. JEL Classifications: M100; M420.

Usage of e-Devices in Banking Sector for Promoting Relationships between Bankers and Customers: A Case Study

The objective of this study is to find out the influence of the usage of electronic devices on the relationships between bankers and the customers. This study has been done mainly based on primary and secondary sources of data. Primary data has been collected from respondents through a structured questionnaire. To conduct this research, interviewing approach has been used on clients of Dutch-Bangla Bank Limited (DBBL) Bangladesh, particularly who avail the electronic banking services. The sources of secondary data were collected from different publications and annual reports of DBBL for the year of 2011 to 2017. Simple descriptive statistics were used and two hypotheses were developed and tested by using one sample t-test to evaluate the effectiveness of using electronic devices in improving bank-client relationship. The results show that the usage of e- devices in banking sector has positive impact an improving service quality and client commitment that eventually strengthen life-time relationships between bank and its clients. Likewise, the findings of the study were as analogous with some other studies where researchers found similar and or different economic characteristics. Hence, it can be beneficial for the policy makers of DBBL as well as other stakeholders of bank.

Drivers of value management in the Nigerian construction industry

PurposeThe paper aims to determine the possible drivers of value management (VM) in the construction industry with a view of providing better-quality construction and achieving value for money through its usage.Design/methodology/approachThe study adopts a survey design, and construction professionals from various strata in the six geopolitical zones in Nigeria are assessed using a convenience sample through the use of a structured questionnaire. Frequency, percentage, mean score and one-sample t-test are used for analysing the data gathered.FindingsResult revealed that although knowledge regarding VM practices is high, its adoption in the industry is average and the involvement of construction professionals in VM workshops is low. Government involvement through the introduction of VM policy, client commitment and proper understanding of VM methodology aid the adoption of VM practices.Practical implicationsThis research was conducted across six geopolitical zones of the country as against common practice of selecting a particular region or state to represent the entire country. The findings therefore show a true reflection of the VM drivers in the country. Its recommendations can, to a large extent, increase the use of VM in the country and also other developing countries where construction projects are executed through a similar method, style and approach.Originality/valueThis paper highlights the possible ways of increasing the use of VM in the construction industry with a view to achieve better-quality construction and value for money.

Gaming Addiction

Gaming Addiction

The framing of knowledge transfers to shared R&D suppliers and its impact on innovation performance: a regulatory focus perspective

When outsourcing research and development (R&D) services, fears of knowledge leakage can make client firms reluctant to transfer knowledge to their suppliers, even at the cost of reducing the performance of the agreement. Outsourcing to R&D suppliers shared with competitors ensures relying on refined capabilities due to the aggregation of the demands of related clients, but also aggravates this interorganizational learning dilemma. Taking a regulatory focus perspective, we argue that the client's commitment to the process of knowledge transfer with a shared supplier will depend on whether the relationship is framed with a promotion or a prevention focus. Using primary data at the transaction level from a survey conducted among 170 European and US technological firms, we find that sharing suppliers with competitors only boosts the client's innovative performance when outsourcing R&D services that do not require the transfer of tacit and firm‐specific knowledge. Otherwise, the appropriability hazards involved will make the firm frame the relationship with a prevention focus limiting the client's ability to achieve its innovation objectives.