Corporate Social Responsibility and Organizational Results, a Managerial Perspective

Abstract

Purpose: This study investigates, from a corporate social responsibility (CSR) perspective, the relationships that exist between selected interested publics and the results of the organization from the point of view of its administrator. Design/Methodology/approach: For this purpose, a survey was conducted and analysed using partial structural equations. This study was conducted in four states in the central region of Mexico. The variables under study were: environmental, social, employee and investor’s commitment as perceived by managers and organizational results. First, the validity of the construct was verified, and subsequently, the relationships between the variables for which the results were satisfactory were analysed. Findings: The relationships between environmental, social, employee, and customer commitments were verified. Finally, the relationship between the client's commitment and the results perceived by the administrator is verified. It is concluded that more efforts are being made in this line of research to identify the progress of Mexican organizations’ CSR strategies. Suggested research for future work is also presented, considering new trends in the approach presented. Originality/value: The results confirm the of the manager/director’s commitment is essential to CSR and their results. In the Mexican case, there are few studies related to this important topic. This research could be also helpful for Latin-American business.