During a period of diminishing employment opportunities for college graduates, client-based projects (CBPs) are a powerful tool in giving students much needed real-world experience. In today's job market, these experiences give them competitive advantages over their peers. Employers agree and report that students who have real-world client-based projects through coursework enter the workforce better prepared. The authors believe a key factor in client-based project success is selecting clients who understand their role in educating future professionals in advertising and public relations. This article focuses on the selection of clients for client-based courses using an agreement contract that helps instructors assess the ability of the client to work well with the instructor and students through the project. Additionally, the authors suggest ways to motivate clients and students through the development and completion of the project.