A 50-question survey was developed by the land grant universities in the Pacific Northwest to document public awareness, aptitudes, attitudes and actions toward water issues in the states of Alaska, Idaho, Oregon and Washington, USA. Demographic data were also collected about the survey respondents. The statistically designed survey was completed by over 50% of the 1800 residents who were solicited for the study. The public consider clean groundwater a high priority issue. Survey respondents currently consider groundwater quality to be good; however, most people are unaware of groundwater quantity issues. In the last 5 years, a majority of survey respondents have taken voluntary actions both to protect groundwater quality and to conserve the use of this resource. People want the government to focus more attention on groundwater issues; however, they are unwilling to pay increased taxes to achieve this end. Based on this survey, the land grant universities need to increase groundwater education programmes for the public using television, radio, newspapers and the Internet rather than by the traditional workshop delivery methods.