Taking a typical rural building as an example, the paper compares various factors that affect the heat load of the building, studies related literature and the living habits of rural residents, and suggests that the calculated temperature of the heating room in rural residential buildings in cold areas in winter is 14~17?C. Analyze and compare the initial investment and the investment pay-back period after the thermal insulation measures are adopted for each envelope structure. With the dual goals of energy conservation and economy, it is recommended that rural households with different economic conditions adopt different thermal insulation measures to provide clean heating in rural areas in the cold north. Provide strong technical guidance for energy conservation and emission reduction.