Quantum mechanics is usually formulated with an implicit assumption that agents who can observe and interact with the world are external to it and have a classical memory. However, there is no accepted way to define the quantum–classical cut and no a priori reason to rule out fully quantum agents with coherent quantum memories. In this work, we introduce an entirely quantum notion of measurement, called a sensation, to account for quantum agents that experience the world through quantum sensors. Sensations eschew probabilities and instead describe a deterministic flow of quantum information. We quantify the information gain and disturbance of a sensation using concepts from quantum information theory and find that sensations always disturb at least as much as they inform. Viewing measurements as sensations could lead to a new understanding of quantum theory in general and to new results in the context of quantum networks.