The paper addresses the first experience with the SAPARD Programme in the Czech Republic. Its theoretical background refers to gradualist and shock approaches in coping with social change. These approaches are connected either with theoretical fundaments of neo-classical economic theories (shock approach and methodological individualism; homo-oeconomicus), or classical sociological theories (institutions, norms and rules, social embeddedness, methodological collectivism and Durkheim’s social fact). An empirical section of the paper is based on findings from field work and interviews with the SAPARD shareholders. It shows a sociological analysis of the origin of the SAPARD Plan and compares various measures implemented under the SAPARD Programme to indicate who was the winner (medium-scale businesses and farms understanding the SAPARD as a preparation for EU membership) and loser (and why) in competing for funding related to these measures. Also the issue how the SAPARD projects applicants master their action as for preparing and submitting projects is addressed. The role of social capital in the SAPARD Programme preparation is documented.