There is significant interaction between the class of symmetric functions and other types of functions. The multiplicative convex function class, which is intimately related to the idea of symmetry, is one of them. In this paper, we obtain some new generalized multiplicative fractional Hermite–Hadamard type inequalities for multiplicative convex functions and for their product. Additionally, we derive a number of inequalities for multiplicative convex functions related to generalized multiplicative fractional integrals utilising a novel identity as an auxiliary result. We provide some examples for the appropriate selections of multiplicative convex functions and their graphical representations to verify the authenticity of our main results.