We consider second order (maximally) conformally superintegrable systems and explain how the definition of such a system on a (pseudo-)Riemannian manifold gives rise to a conformally invariant interpretation of superintegrability. Conformal equivalence in this context is a natural extension of the classical (linear) Stäckel transform, originating from the Maupertuis-Jacobi principle. We extend our recently developed algebraic geometric approach for the classification of second order superintegrable systems in arbitrarily high dimension to conformally superintegrable systems, which are presented via conformal scale choices of second order superintegrable systems defined within a conformal geometry. For superintegrable systems on constant curvature spaces, we find that the conformal scales of Stäckel equivalent systems arise from eigenfunctions of the Laplacian and that their equivalence is characterised by a conformal density of weight two. Our approach yields an algebraic equation that governs the classification under conformal equivalence for a prolific class of second order conformally superintegrable systems. This class contains all non-degenerate examples known to date, and is given by a simple algebraic constraint of degree two on a general harmonic cubic form. In this way the yet unsolved classification problem is put into the reach of algebraic geometry and geometric invariant theory. In particular, no obstruction exists in dimension three, and thus the known classification of conformally superintegrable systems is reobtained in the guise of an unrestricted univariate sextic. In higher dimensions, the obstruction is new and has never been revealed by traditional approaches.