The paper examines a scenario for developing the housing sector using the Integrated Area Develop-ment Standard on the example of the Novo-Lenino district in Irkutsk. Most of the housing stock in the area comprises prefabricated housing of 1-335 series in critical condition and potentially life threaten-ing. When applying an empiric method, the objectives were identified, and solutions were found that allow a strategy and methodology for managing a massive housing area to be developed. At first sight, the 1-335 series residential buildings look like ordinary prefabricated housing that has lasted for 50 years and will serve as much again. However, apart from the obsolescence, in half a century, the build-ings have accumulated technical problems with load-bearing structures, facades (destruction of exteri-or panels because of atmospheric action) and civil engineering infrastructure. However, the most criti-cal situation has arisen because these buildings do not meet the current requirements for seismic re-sistance; for Irkutsk, this factor amounts to 7–9 points. A number of problems related to the continued operation of such housing have arisen, which need to be addressed. One solution to this situation is a strategy for regenerating the housing sector. Replacing seismically unsuitable residential buildings with new housing estate will help create a comfortable space for living with modern architectural concepts. Legal arrangements need to be developed to ensure the feasibility of regeneration projects.