Semarang City Research Articles

The Influence of Experiential Marketing and Relationship Marketing on Loyalty Mediated By Patient Satisfaction At Dental Clinics in Semarang City

The Influence of Experiential Marketing and Relationship Marketing on Loyalty Mediated By Patient Satisfaction At Dental Clinics in Semarang City

EFISIENSI TEKNIS USAHATANI PADI SAWAH PADA PERTANIAN PERKOTAAN DI KOTA SEMARANG: PENDEKATAN STHOCHASTIC FRONTIER

Improving food self-sufficiency requires a strategy to increase paddy rice production. The urban agriculture initiative in Semarang City is seen as a suitable policy. However, the current increase in agricultural productivity through improved production efficiency is hampered by land conversion and inappropriate use of production inputs. The objective of this study is to assess the technical efficiency of wet-rice farming and its influencing factors in Semarang City. Cross-sectional data from 68 respondents were used in this study. The data analysis strategy used in this study is Maximum Likelihood Estimation (MLE) combined with Stochastic Frontier Cobb Douglas production function. The results show that land area, seeds, NPK, urea, and pesticides are the main determinants of rice production. Paddy rice cultivation in Semarang City is technically efficient (0.73). Formal education and other sources of off-farm income are factors that influence the level of technical inefficiency of wet-rice cultivation. Strategies to achieve food self-sufficiency in urban agriculture include developing extension strategies and improving agricultural infrastructure.

Factors associated with underreporting of tuberculosis cases among private healthcare providers in Semarang City

Tuberculosis (TB) continues to be a global public health challenge, with accurate case reporting being crucial for the implementation of effective control measures. In Semarang City, Indonesia, private healthcare providers play a pivotal role, yet the under-reporting of TB cases in this sector compromises the management and containment of the disease. This study investigates the factors influencing the under-reporting of TB cases among private healthcare providers and explores their consequences for public health strategies. The primary aim of this research is to elucidate the relationship between various determinants such as physicians’ knowledge of TB notification protocols, their commitment to notification processes, the availability of dedicated staff for notification, incentive mechanisms, and the notification format used, and the phenomenon of TB case under-reporting. Methods: Employing the Spearman correlation coefficient, this study evaluates the associations between the identified factors and the under-reporting of TB cases. The findings indicate significant correlations between under-reporting of TB cases and several variables: the physicians' awareness of notification requirements, their commitment to notification procedures, the existence of incentives, the appointment of designated staff for notification tasks, and the format of the notification system (Sig < 0.05). Discussion: The under-reporting of TB cases hinders accurate disease surveillance and timely intervention, thereby perpetuating transmission and increasing the risk of drug-resistant TB strains. The results underscore the necessity for targeted interventions aimed at enhancing TB reporting practices among private healthcare providers. Enhancing these practices is crucial for strengthening the overall TB control strategy and protecting public health.

Pengaruh Tata Kelola Syariah Terhadap Kinerja Bank Syariah Dan Kepatuhan Syariah

The aim of this research is to collect empirical data regarding the influence of sharia governance on sharia bank performance and sharia compliance at Bank Syariah Indonesia in Semarang City. Sharia compliance and governance are important components of risk management in Islamic banks. By providing guidance and supervision to sharia bank operations so that they consistently adhere to sharia principles, DPS plays an important role in maintaining sharia compliance. Sharia principles, sharia compliance, and observing sharia compliance are generally mandated for sharia banks. This research uses quantitative research methodology. The population of this research is Bank Syariah Indonesia employees who meet the specified requirements. The Slovin formula was used to determine the research sample, namely 36 people. Questionnaires were used to obtain data. In contrast, this research data analysis uses direct linear regression. The results of the first t test show that the tcount value is 5.870 > ttable of 1.688, the significant value is 0.000 <0.05, and the governance regression coefficient value is positive, namely 0.051. The results of the second t test show that the tcount value is 3.104 > ttable of 1.688, the significant value is 0.004 <0.05, and the governance regression coefficient value is positive, namely 0.046. Research findings show that sharia governance has a positive and significant impact on sharia bank performance and sharia compliance at Bank Syariah Indonesia in Semarang City.

Analysis of Errors in Using Punctuation and Writing in Indonesian in Physics Learning Modules in Middle Schools: Case Study in Semarang City

Analysis of Errors in Using Punctuation and Writing in Indonesian in Physics Learning Modules in Middle Schools: Case Study in Semarang City

Pemberdayaan Perempuan dalam Pemanfaatan Lahan Pekarangan untuk Mendukung Ketahanan Pangan Keluarga di Kecamatan Gunungpati, Kota Semarang

The aim of this service is to increase the active role of women through empowerment efforts based on activities to optimize yard land to support family food security, especially in Gunungpati District, Semarang City. Food is the most essential basic need for every human individual. However, there are still several obstacles encountered in realizing food self-sufficiency, such as limited land, limited community mindset, minimal ability to innovate and the absence of synergistic collaboration between various elements. Therefore, the government continues to strive to maintain food stability and national food self-sufficiency. One effort that can be made is by collaborating across sectors, including involving women. The role of women is really needed, especially in providing education, changing thought patterns and behavioral patterns in the family and society. The object of service is in Gunungpati District, Semarang City in collaboration with the Gunungpati Women's Farmers Group and Dharma Wanita Persatuan (DWP) Semarang State University. The service methods used are: a) Socialization, b) Training, c) Facilitation, and d) Mentoring. The results of the service show that there is an increase in the participation of farmer groups whose members are women in optimizing home yard land and turning it into something with added value and economic value. These farmer groups carry out land intensification by planting various vegetables such as spinach, kale, chilies, eggplants, tomatoes.

Pelatihan Perawatan Jenazah dan Pendampingan Pendirian Lembaga Kematian Masjid At-Taqwa Perum Korpri, Tembalang, Semarang

The At-Taqwa Mosque of Perum Korpri Bulusan Tembalang (service partner) is located in the RW 5 area of Bulusan Village, Tembalang District, Semarang City, which has considerable potential to be developed into a da'wah and social center. Apart from its geographical location surrounded by 6 housing estates, near the village and sub-district offices,. TheAt-Taqwa Perum Korpri Mosque has also played an active role as a place for social activities for the surrounding community. This Community Service aims to encourage the formation of Institutions / Pillars of Death and provide professional training to recruited staff to be ready at any time to care for the bodies of residents who have died. The method used is lecture, question and answer and direct practice. There was a significant increase in knowledge where prior to training on corpse care only 23.1% of the participants knew, while 76.9% did not know, 88.4% knew, and only 11.6% did not know. This shows that the method used is very effective.

The Role of Public Relations in Encouraging Religious Tolerance and Moderation in the Pluralistic Society of Pudakpayung Village Semarang

Religious tolerance and moderation are becoming increasingly important in Indonesia’s diverse society. This study aims to explore the role of public relations in promoting religious tolerance and moderation through community activities in Pudakpayung Village, Banyumanik District, Semarang City. Using a qualitative approach with a case study design, this study combines participant observation, in-depth interviews, document analysis, and Focus Group Discussions (FGDs). The results show that PR plays an important role through symmetrical two-way communication strategies, active involvement in community activities such as tirakatan and social service, and mediation of conflicts between religious groups. Key findings reveal the effectiveness of the PR approach in building dialogue, increasing mutual understanding and strengthening social cohesion. Despite the challenges in reaching exclusive groups, PR shows good adaptability. This study provides valuable insights into practical strategies for promoting religious tolerance and moderation at the community level, with important implications for the development of PR policies and practices in the context of diverse societies

THE CONSERVATION DEVELOPMENT OF THE UPPER AREA OF GUNUNGPATI DISTRICT IN SEMARANG CITY

The upstream area of Semarang City is earmarked for development that often ignores conservation. The research objective is to evaluate changes in land use and develop conservation plans to create green open spaces. Exploratory methods are used to collect data and develop suitable conservation activities. The research looked at land use change in Gunungpati district between 2017 and 2021, which shows that this region has an important role in maintaining environmental balance because it is located in the highlands. Conservation analysis is applied to assess land use change. The research results show that conservation has not been implemented optimally to create a green area. Vegetation cover in Gunungpati District is still adequate, at around 42% but is facing the threat of environmental degradation due to population growth. One of the main causes of environmental degradation in this area is the increase in population caused by urbanisation, resulting in rapid changes in land use. Development in Gunungpati district has not been fully sustainable. Green spaces must be planned in conservation development based on three aspects – utilisation, preservation, and protection.

The influence of customer experience on loyalty through satisfaction as an intervening variable for users of maxim online transportation services in the city of semarang

The high level of online transportation users in Indonesia creates intense competition and to be able to survive in the midst of competition, companies must improve their performance in various aspects to be able to create a good experience for their users so that there is high satisfaction so that user loyalty to the company continues to survive and increase. This research aims to determine the influence of customer experience on user loyalty through satisfaction with users of Maxim online transportation services in Semarang City. This type of research is explanatory research with a sample size of 96 respondents who are Maxim users in Semarang City. with a sampling technique using non-probability sampling with a multistage purposive sampling method. The population in this research is the people of Semarang City who have used Maxim. The data analysis method uses SmartPLS 3.2.9 software. The research results prove that the mediating relationship between customer experience and loyalty through satisfaction as an intervening variable is partial mediation. The suggestion in this research is that Maxim is expected to pay more attention to aspects that can influence user experience so that users feel maximum satisfaction when using Maxim.

The influence of green brand image and green perceived quality towards green loyalty through green satisfaction as an intervening variable for LG consumers in Semarang city

The influence of green brand image and green perceived quality towards green loyalty through green satisfaction as an intervening variable for LG consumers in Semarang city

Peningkatan Hasil Belajar Matematika Materi Pengurangan Melalui Model PBL Berbantuan media audiovisual Di Kelas I SDN Plamongansari 02

The aim of this research is to improve learning outcomes in reduced mathematics subject matter by implementing the Problem Based Learning learning model for class I students at SDN Plamongansari 02 first semester 2023/2024. The type of research used is classroom action research (PTK). The CAR model used is the spiral model from Kemmis, S and Mc Taggart, R using two cycles where each cycle consists of three stages, namely (1) Action planning, (2) Implementation of actions and observations, and (3) reflection. The subjects of this research were 28 class I students at SDN Plamongansari 02, Pedurungan District, Semarang City. The data collection techniques used are observation, tests and documentation. Data analysis methods are qualitative and quantitative. The conclusion of this research is that using the PBL model assisted by audiovisual media, there was an increase in learning outcomes for class I subtraction material. The results of improving learning using the Problem Based Learning model can be seen from the percentage of completion in pre-cycle conditions of 42.86%, cycle I increased to 64.29% and in cycle II increased to 78.57% with KKM ≥75.

Development of interactive multimedia articulate storyline to improve elementary school students' learning outcomes regarding the history of the formulation of Pancasila

The low student learning outcomes on the history of the formulation of Pancasila and the learning media used by teachers are less creative and innovative, causing students to feel bored and less active in learning, this is the background of researchers in conducting research. The purpose of this study was to develop, test the feasibility, and test the effectiveness of Articulate Storyline interactive multimedia in improving the learning outcomes of Pancasila formulation history material for fourth-grade students of SDN Gondoriyo Semarang City. Researchers use development research or Research and Development (R&D) with the Borg and Gall development model. Researchers used observation, interviews, documentation, questionnaires, and tests as data collection techniques. Researchers used data analysis techniques of normality test, t-test, and N-Gain test. The results of the material expert feasibility assessment obtained a score of 85.8%, and the media expert assessment obtained a score of 86.25%. The validation results of material experts and media experts show that the interactive multimedia articulate storyline is "very feasible" to be used in the learning process. Teachers and students stated that Articulate Storyline interactive multimedia is "very practical" to use in the learning process. The effectiveness of interactive multimedia articulate storyline on the material of the history of the formulation of Pancasila is proven by the t-test, with the results of small-scale product trials obtained sig. (2-tailed) 0.000 <0.05, while in the large-scale product trial obtained sig. (2-tailed) 0.000 < 0.05, it can be stated that there is a comparison of the average student learning outcomes before and after the product trial, so it can be concluded that Articulate Storyline interactive multimedia can improve learning outcomes in the material of the history of the formulation of Pancasila for grade IV elementary school students. The results of this discovery can be used as a basis for expanding the distribution of media on a wider scale.

Assignment of Meanings by Audiences Towards Ganjar Pranowo’s Personal Branding on Semarang City’s People

Youtube is a social media site that enables the audiences to give comments, share, and like focusing solely on video contents. Youtube functions as a medium of information and entertainment. Ganjar Pranowo has a personal branding in this specific app that differentiates him from other Indonesian political figures. This research aims to analyze how the audiences give meaning towards Ganjar Pranowo’s personal branding in his Youtube channel. This research is conducted through the descriptive qualitative method, with the extensive usage of interviews and documentation for collecting data. In analyzing Ganjar Pranowo’s personal branding, this research uses Stuart Hall’s reception analysis theory in giving meaning to audience media message, divided into three positions: 1) Hegemonic-dominant; 2) Negotiated, and; 3) Oppositional. Other that that, this research also uses Peter Montoya’s eight concepts of personal branding: 1) Specialization; 2) Leadership; 3) Personality; 4) Difference; 5) Appearance; 6) Unity; 7) Firmness, and; 8) Prestige. This research shows that in general, audiences accept Ganjar Pranowo’s personal branding. This is shown through the responses of the informants, with three of them firmly in the hegemonic-dominant position, two of them in the negotiated position, and none of them in the oppositional position.

Penerapan Model Project Based Learning Berbantuan Media Puzzle Materi Pengamalan Sila Pancasila Kelas II

The aim of this research is to improve students' learning outcomes and understanding the material regarding the practice of Pancasila principles in everyday life. The research method used is descriptive quantitative. The research was carried out in class II of SDN Wonosari 02, Semarang City in the 2023/2024 academic year. The data collection technique uses tests, which consist of a pretest and posttest. The research subjects were 28 class II students at SDN Wonosari 02 Semarang City, with 14 male students and 14 female students. The data analysis technique uses descriptive statistical techniques.The research results show an increase in learning outcomes as evidenced by the pretest and posttest scores which show completeness results with a percentage value of 68% to 86%. So it can be concluded that the application of the PjBL learning model assisted by puzzle media can improve learning outcomes for material on the practice of Pancasila principles for class II elementary school.

Determinants of Accounting Information System Quality and Its Impact on Accounting Information Quality: Study on Hospitality in Semarang City, Indonesia

This research intends to investigate the user capabilities and culture of an organization on the quality of accounting information systems and its impact on information quality. A quantitative approach was adopted, and 82 questionnaires were distributed to hotel employees in Semarang, Indonesia working in the accounting department. Partial least squares are used to achieve numerical results that can explain the phenomenon under study. The research results show that users’ technical abilities and organizational culture have a positive effect on the quality of accounting information systems. The influence of users’ technical capabilities and organizational culture on the quality of accounting information systems has an impact on the quality of accounting information. This research is one of the first to link user capabilities and the culture of the organization to the quality of accounting information systems and its impact on information quality. This contributes to decision usefulness theory, highlighting systems of accounting information systems and quality of information, systems of accounting information are created to produce good quality information that can be used as a basis for corporate decision-making. The results also contribute to the systems of accounting information literature.

Development of Interactive Edugame Learning Media Based on Snakes & Ladders to Improve IPAS Learning Outcomes

The use of learning media that is a game has never been developed by teachers, resulting in low learning outcomes of IPAS light and sound material. The purpose of this study was to develop, test the feasibility, and effectiveness of interactive edugame learning media based on snakes & ladders to improve the cognitive learning outcomes of IPAS for fifth grade students of SD Negeri Candi 01 Semarang City. The type of research used is Research and Development (R&D) research with the Borg and Gall development model. The subjects of this research were 24 fifth grade students of SD Negeri Candi 01 Semarang City. Data collection techniques used non-test techniques (observation, interviews, questionnaires, data and documentation) and test techniques (pretest and posttest). The data analysis technique begins with the normality test, then the T test and the N-Gain test to show the final results. The results of this study are as follows 1) Snakes & ladders-based interactive edugame learning media was developed using Canva and Genially applications in the form of a flipbook with components, namely cover, preface, table of contents, character introduction, concept map, learning outcomes, learning objectives, materials, games, LKPD, images, animations, experimental videos, and HOTS questions. 2) The results of the feasibility test from media experts obtained a score of 91% with a very feasible category and material experts obtained a score of 93% with a very feasible category. 3) The effectiveness of snakes & ladders-based interactive edugame learning media comes from the results of the pretest and posttest, based on the cognitive learning outcomes of students showing an increase in change, namely the normality test analysis shows that the data is normally distributed. The T test results obtained Sig. (2-tailled) 0.001 <0.05. The N-Gain test results were 0.84 with high criteria. The conclusion of the development of interactive edugame media based on snakes & ladders was successfully developed with very feasible and effective to improve the cognitive learning outcomes of IPAS fifth grade students of SD Negeri Candi 01 Semarang City.

Peran Promosi Penjualan pada Usaha Omah Batik Srikandi dan Edukriya Keluruhan Jatisari Kecamatan Mijen Kota Semarang

This community service aims to improve the marketing and sales promotion capabilities of batik MSMEs, especially Omah Batik Srikandi and Edukriya in Jatisari Village, Mijen District, Semarang City. The approach includes training and mentoring by providing knowledge and skills of effective sales promotion strategies in marketing batik. Its activities intend to increase batik promotion and sales through the development of innovative sales promotion strategies, such as discounts, gifts, and others. Through this approach, it is hoped that batik MSMEs can increase sales, expand market reach, and support the preservation of batik cultural heritage in Semarang City. Increasing the competitiveness of batik MSMEs is also expected to be achieved, thus having a positive impact on the local and national economy.

Policy Analysis of Regional Regulation No. 14 of 2011 Concerning Semarang City Regional Spatial Planning for Flood Management: A Qualitative Study

Semarang City, as one of the metropolitan cities in Indonesia, is often hit by floods. This is caused by various factors, including regional spatial planning that is not well planned. Regional Regulation (Perda) No. 14 of 2011 concerning Semarang City Regional Spatial Planning (RTRW) is expected to be a solution to overcoming flooding problems. This research aims to analyze the effectiveness of Regional Regulation No. 14 of 2011 in dealing with floods in Semarang City. This research uses qualitative methods with data collection techniques through interviews, observation and documentation studies. The data obtained was analyzed using qualitative data analysis techniques. The research results show that Regional Regulation No. 14 of 2011 has several weaknesses in dealing with floods in Semarang City. These weaknesses include: Lack of community involvement in the preparation of the RTRW: The community was not actively involved in the process of preparing the RTRW, so that their aspirations were not properly accommodated. Lack of synchronization between RTRW and other policies: RTRW is not synchronized with other policies related to flood management, such as coastal area spatial planning policies and drainage policies. Lack of law enforcement: Law enforcement regarding RTRW violations is still weak, resulting in many land conversions occurring which exacerbate flooding problems. In conclusion, Regional Regulation No. 14 of 2011 concerning Semarang City RTRW has several weaknesses in dealing with floods. These weaknesses make this policy ineffective in achieving its goals. To increase the effectiveness of this policy, several steps need to be taken, such as increasing community involvement, increasing synchronization between policies, and increasing law enforcement.

Socialization of Improving Sales Quality for MSMEs in Semarang City

Socialization of Improving Sales Quality for MSMEs in Semarang City