Urban natural parks are popular destinations for activities such as short walks, longer hikes, mountain biking and running. But how does visitation for these activities vary, and how can information about visitation patterns facilitate management by enhancing social and environmental benefits? Employing a case study approach, we compared the four activities in Serra de Collserola Natural Park, a large popular park close to Barcelona in Spain. When 1788 visitors were surveyed and data analysed using Categorical Principal Components Analysis and Chi-squared tests, clear differences were found in sociodemographics (age, gender, occupation, educational level and where people lived), visitation patterns (frequency, means of transport, group size and composition, when visited, length of visit, and trail use), motivations (active, relaxation, nature, landscapes, socializing, time with family, etc.), and environmental and social impacts, including conflicts among user groups and crowding. This diversity in visitation highlights ways in which management could be better tailored to specific cohorts of visitors. For this specific park it highlighted issues with concentrated use (more resources needed on weekends), how equity of use could be enhanced (promoting running and biking for women), and how conflict could be reduced (by spatial segregation for faster and slower activities). Future surveys could examine emerging issues associated with changes in use since COVID-19, facilities for aging populations, and the spread of e-bikes among others.