Online shopping is a form of electronic commerce whereby consumers directly buy goods or services from a seller over the internet without an intermediary service. It is defined as, the process by consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the internet. The pros of online shopping are shop 24/7, comfort of own home, privacy, save on gas, comparison shopping easier and discount coupons available online. The cons of online shopping are cannot touch the product, credit card insecurity, shipping/handling cost, returns more difficult and errors in billing. Even though the pros and cons are the two sides of online shopping, the retailing is an attractive business emerging out of shadows in the past two years. Even as loose ends of retailing plans are being tied up, online shopping has begun catching the attention of many entrepreneurs. Apart from online shopping, certain online services like matchmaking, job searching, auctions, share trading and banking are becoming increasingly popular. This could well be the beginning of an e-tail revolution. This paper attempts to understand how this strategy frames its origin in Chennai city in southern India. A questionnaire survey was handled out to evaluate the preference of internet shopping by the consumers.