City Community Research Articles

Male Sex and Ageing are Independent Risk Factors for Sarcopenia Stage in Patients With Chronic Kidney Disease Not Yet on Dialysis.

The risk of sarcopenia in older adults with chronic kidney disease (CKD) not yet on dialysis is controversial. The aims of this study were to investigate the association among sarcopenia, diabetes and predialysis CKD and evaluate the impact of gender and ageing on the risk of sarcopenia statuses in older patients with predialysis CKD. The participants aged ≥60 years old were recruited from the community of New Taipei City, Taiwan. Handgrip strength, appendicular skeletal muscle mass and the 6-m walk were measured. The diagnosis of sarcopenia was established based on the consensus of Asian Sarcopenia Working Group 2019. These older adults were categorised into G1, G2 and G3-5 according to the guidelines of Kidney Disease Improving Global Outcomes (KDIGO) after calculating the estimated glomerular filtration rate by the Modification of Diet in Renal Disease equation. The Chi-square test and ANOVA were used to estimate the difference of categorical and continuous variables, respectively. Polytomous logistic regression was employed to assess the odds ratio (OR) and 95% confidence intervals (CIs) of the sarcopenia status and sarcopenia-associated risk factors in the predialysis CKD patients. All tests were two-sided, and p < 0.05 was defined as statistical significance. Among the 3648 older adults (mean age: 71.9 ± 6.07 years), including 1701 males and 1947 females, 870 (23.9%), 94 (2.58%) and 48 (1.32%) had possible sarcopenia, sarcopenia and severe sarcopenia, respectively. After adjustment, the risk for possible sarcopenia, sarcopenia and severe sarcopenia significantly increased with ageing (OR = 1.11, 1.10 and 1.23; 95% CI = 1.10-1.13, 1.07-1.15 and 1.18-1.30, respectively) and male gender (OR = 2.26, 20.3 and 25.4; 95% CI = 1.87-2.73, 11.5-36.0 and 11.3-57.2, respectively). Compared with KDIGO G1, no significant association between KDIGO G3-5 and the statuses of sarcopenia was observed (OR = 0.97, 0.88 and 0.91; 95% CI = 0.75-1.26, 0.43-1.78 and 0.37-2.27, p = 0.821, 0.718, 0.838, for possible sarcopenia, sarcopenia and severe sarcopenia, respectively). Ageing and male gender indicated a significant risk for higher sarcopenia status in older patients with predialysis CKD (0.027-fold/year and 0.284-fold, respectively) (p < 0.0001). This study illuminated the importance of the male sex and the ageing process on the risk of sarcopenia progression in patients with predialysis CKD. Early clinical screening and aggressive treatment for the prevention of higher sarcopenia status in advanced older male adults with predialysis CKD are recommended.

Predictors of Colonoscopy Use Among Asian Indians in New York City, 2003 to 2016.

Asian Americans have the lowest colorectal cancer screening uptake of any racial and ethnic group in the United States. Asian Indians are among the most under-screened Asian American subgroups, but there is limited data for this population. We sought to characterize predictors of colonoscopy use among Asian Indians in New York City. Using 2003 to 2016 data from the New York City Community Health Survey, we identified all Asian Indian participants aged 50 years or older. We examined the association between sociodemographic and medical factors and up-to-date colonoscopy use (defined as colonoscopy within the last 10y) using logistic regression over 4 time periods: 2003 to 2008, 2009 to 2012, 2013 to 2014, 2015 to 2016. On multivariable analysis, language, age, income, recent exercise, body mass index, and influenza vaccination were associated with colonoscopy uptake in 1 time period. Compared with participants who preferred English, those who preferred an Indian language were less likely to have been up-to-date in 2013 to 2014 (odds ratio 0.12, 95% CI 0.02-0.66). Individuals older than 65 years were more likely than those aged 50 to 64 years to have received a colonoscopy in 2009 to 2012 (odds ratio 3.91, 95% CI 1.49-10.24), although the risk estimates were also consistently positive in the other 3 time periods. Among Asian Indians living in New York City, several demographic, socioeconomic, and health-related characteristics predict colonoscopy use. These findings highlight the importance of examining determinants of colonoscopy uptake in this understudied population to inform future public health interventions.

Urban Natural Gas Pipeline Operational Vulnerability Under the Influence of a Social Spatial Distribution Structure: A Case Study of the Safety Risk Patterns in Kunming, China.

Frequent urban natural gas pipeline accidents pose a serious threat to the safety of people and property in surrounding areas. However, current research on natural gas pipeline risks primarily focuses on evaluating the pipelines themselves, with no established method for assessing the impact of pipeline disasters on surrounding areas. This paper proposes an urban natural gas pipeline risk assessment method that integrates the physical attributes of the pipelines with an analysis of social vulnerability based on urban social spatial distribution. Using urban Point of Interest (POI) data, a social spatial distribution model for potential natural gas pipeline accidents is constructed. The risk of pipeline failure is assessed based on physical vulnerability, while the consequences of failure are evaluated through social vulnerability. This method combines the analysis of physical and social vulnerabilities to achieve a comprehensive urban natural gas pipeline risk assessment. The results identified 68 out of 6148 pipelines in the study area as "double high" pipelines, characterized by high physical vulnerability (relatively high risk pipelines) and high social vulnerability (involving level IV areas). The high risk communities identified in the study area are the Cuihu West Road Community and the Daguan Commercial City Community, highlighting the characteristics of risk distribution. The findings suggest that this study contributes to improving urban resilience to natural gas pipeline incidents, reducing potential economic losses and public impacts, and enhancing urban public safety. It also provides new insights into natural gas pipeline risk assessment and urban public safety research.

Pengaruh Kualitas Produk dan Persepsi Harga Terhadap Minat Beli Ulang Smartphone Samsung Pada Masyarakat Kota Mataram

This research aims to determine and analyze the Influence of Product Quality and Price Perception on Interest in Repurchasing Samsung Smartphones in the Mataram City Community. Using a sample of 80 respondents who live in Mataram, this research found that product quality has a positive and significant influence on interest in repurchasing Samsung smartphones and price perception has a positive and significant influence on intention to repurchase Samsung Smartphones. These results indicate that product quality and price perception are effective in increasing interest in repurchasing Samsung Smartphones.

The Influence Of E-Wallet Use on Consumptive Behavior of Mataram City Communities Moderate by Self-Control

This study aimed to examine and analyze the influence of e-wallet usage on consumptive behavior in the community of Mataram City, with self-control as a moderator. The population consists of Mataram City residents who use e-wallets and belong to the Zillennial or Gen Z generation, aged between 17 and 27 years old. The convenience sampling technique was employed to conduct the sampling. This study employed a quantitative research approach, collecting data via a questionnaire including statements that reflect the indicators of each construct. As the research variables were second-order, the approach used was the Embedded Two Stage Approach, involving two stages of testing: the first stage included an outer model test through validity and reliability tests on repeated indicators, while the second stage included an outer model test, inner model test, and hypothesis testing. The findings of this investigation demonstrated that consumer behavior was substantially and positively influenced by the use of e-wallets, while self-control did not significantly modulate the relationship between the two. Therefore, a good self-control should be enhanced, not only for long-term needs but also for short-term matters as well.

Study on knowledge, attitudes and behavioral practices of antimicrobial usage and resistance in animals and humans in Bahir Dar City, Northwest Ethiopia

Antimicrobial resistance has emerged as one of the foremost global public health challenges. While not a new issue, AMR has gained increasing attention due to the rise of multi-resistant pathogenic organisms, leading to higher mortality rates and significant economic burdens. To assess the knowledge, attitudes, and practices of the Bahir Dar City community regarding human and animal antimicrobial use and AMR, a community-based cross-sectional study was conducted from February to June 2023. The study area was selected purposively, and a simple random sampling approach was used to select kebeles, households, and individual participants. A total of 400 participants were enrolled in the study, with 63.25% being male and 31.25% having graduated from secondary school. Additionally, 61.5% of respondents were married, and the majority (46.5%) owned two species of animals. The findings revealed that 48.5% of the participants had moderate knowledge, 57.5% had positive attitudes, and 52.75% demonstrated good practices regarding antimicrobial resistance and usage. Chi-square analysis revealed statistically significant associations (p < 0.05) between respondents’ knowledge level and their educational level, marital status, and position in the house. Attitude level were significantly associated (p < 0.05) with educational level, marital status, occupation, house ownership, and position in the house. Practice level also showed significant association (p < 0.05) with position in the house and occupation. Furthermore, there were significant associations among knowledge, attitude, and practice: knowledge was significantly associated with attitude (χ2 = 209.91, p ≤ 0.001), knowledge with practice (χ2 = 160.43, p ≤ 0.001), and attitude with practice (χ2 = 136.95, p ≤ 0.001). In conclusion, the study found a moderate level of knowledge, positive attitude, and good practice regarding antimicrobial usage and resistance among participants. It is recommended to promote responsible antimicrobial use across all sectors and encourage interdisciplinary collaboration.

The granular landscape of health disparities: a socio-spatial examination of chronic disease prevalence within New York City's community districts

This study investigates the relationship between neighborhood Socioeconomic Position (SEP) and the prevalence of hypertension and coronary heart disease (CHD) across New York City's community districts. By using a composite SEP index derived from multiple socioeconomic indicators, the research seeks to uncover health disparities that may be obscured in broader geographic analyses. A primary objective is to identify community districts where hypertension and CHD prevalence is significantly higher than expected, even after adjusting for SEP. This focus helps pinpoint areas where targeted public health interventions may be urgently required, especially when the anticipated inverse relationship between SEP and health outcomes does not hold. A linear mixed-effects model (LMM) was used to analyze the association between SEP and these health outcomes, incorporating both fixed and random effects to account for variation across the city's 59 community districts. The analysis revealed a significant negative association between SEP and both hypertension and CHD, with higher SEP levels generally correlating with lower prevalence rates. However, some districts exhibited high random effects, indicating a higher-than-expected prevalence of these conditions, even after controlling for SEP. The authors suspect that additional factors-such as environmental exposures, healthcare accessibility, or community infrastructure-may contribute to these unexplained disparities. The findings emphasize the need for public health strategies that are sensitive to local contexts and the multifactorial nature of health inequities. Understanding the complex drivers behind these disparities can inform policies aimed at reducing health inequities in diverse urban environments.

Migrants from China and Vietnam in South Ural Region (1991–2014)

This article addresses the formation of Chinese and Vietnamese migrant communities in major cities of the South Ural region during the post-Soviet period. The authors focus on Chelyabinsk and Magnitogorsk, as these cities have hosted functioning Chinese (in Chelyabinsk) and Vietnamese (in Magnitogorsk) markets for an extended period. The manuscript’s source base consists of archival materials from the State Archive of the Russian Federation, the Unified State Archive of Chelyabinsk Region, as well as texts from regional periodicals. Methodologically, the authors draw upon mobility theory and the concept of the right to the city. By utilizing these sources, the study traces how migration from Southeast Asian countries to the South Ural region evolved, how migrants adapted to changes in the national context, and how they navigated new social niches, demonstrating flexibility in modernizing and reorienting their infrastructure — from predominantly marketbased trading to agriculture, among other sectors. Although Chinese and Vietnamese migrants are not numerous today, the institutions established by the first wave of post-Soviet migration continue to operate.

Analisis Kompetensi Andragogi Tutor Pendidikan Kesetaraan dalam Pembelajaran di Sanggar Kegiatan Belajar (SKB) Kota Medan

This research aims to analyze the competence of equal education tutors in the Medan City Community Learning Activity Studio (SKB). The type of research used is qualitative descriptive research. There were 3 subjects in the research, namely tutors in the equivalency program. The data collection techniques used were observation, interviews and documentation. Data analysis techniques are data reduction, data presentation and drawing conclusions. The validity of the research includes source triangulation and technique triangulation. The research results show that tutors have shown significant efforts in understanding the characteristics and needs of students by approaching them directly and identifying individual habits and needs. Mastery of educational principles can also be seen through the tutor's efforts to integrate educational principles in learning by creating an active and interesting class atmosphere. In terms of curriculum development, tutors collaborate with external parties to ensure the relevance and effectiveness of the curriculum according to student needs, by paying attention to basic principles such as relevance and efficiency. The learning strategies implemented, including discussion methods and the use of simple language, succeeded in increasing students' understanding. Apart from that, tutors are able to create interactive, fun and challenging learning situations. Mastery of conventional learning media is good, but use of information and communication technology (ICT) varies, with some tutors facing technical and infrastructure obstacles. Finally, assessments are carried out using various tools, both tests and non-tests, to ensure fair and objective learning outcomes.

The Influence of Morphological Elements of Urban Gated Communities on Road Network Connectivity: A Study of 120 Samples of the Central Districts of Jinan, China

Currently, the dominant gated communities (GCs) in Chinese cities have fragmented the urban road network, causing traffic congestion, energy consumption, carbon emissions, and environmental pollution. The morphological elements of GCs are key factors affecting road network connectivity. This paper aimed to explore the influence of the morphological elements of GCs on road network connectivity, to provide a quantitative basis for the evaluation and renovation of the connectivity of GCs, and to provide insights for urban planning and policy. This paper quantitatively analyzed the connectivity of GCs using 120 samples from the central districts of Jinan, China. Morphological elements were the independent variables, while route directness (RD) and the network distance (D) to the nearest entrance were the dependent variables. RD measured the internal connectivity, and D measured the connectivity between the internal and external road networks of GCs. GIS was used to measure RD and D, and SPSS was used to conduct a correlation analysis to identify significant variables. Multiple linear regression and LASSO regression were used to test the influence of these factors on RD and D. LASSO regression was employed to construct prediction models for RD and D. We found that intersection density had the greatest impact on RD, while the number of entrances and exits, and the scale of GCs, had the greatest impact on D. Using thresholds of D = 250 and RD = 1.3, the four types of GCs were classified and corresponding renovation measures were proposed.

Carbon Emission Accounting and Reduction Evaluation in Sponge City Residential Areas

This paper aims to establish a more standardized and regulated carbon emission accounting model for sponge cities by unifying the accounting content for carbon emissions and clarifying the relationships between carbon reduction benefits, carbon reduction effects, and carbon sequestration, in order to evaluate the carbon reduction outcomes and mechanisms of sponge city construction. Based on a Life Cycle Assessment (LCA) carbon emission accounting model using the carbon emission factor method, a newly constructed residential area in Tianshui City, Gansu Province, was selected as a case study, and the carbon emission reduction effect of sponge city construction was then investigated. Results indicated that the 30-year full life cycle carbon emissions for sponge city construction in the newly constructed residential area amounted to 828.98 tons, compared to 744.28 tons of CO2 reduction in traditional construction, representing a 47.31% reduction in carbon emissions. Over a 30-year life cycle, this equated to a total carbon emission reduction effect of 1460.31 tons. Additionally, under various rainfall scenarios in a typical year, the carbon emission reduction effect of sponge city construction exceeded the carbon emissions, achieving carbon neutrality within 22 to 30 years of operation. This demonstrates that the carbon emission reduction effect of sponge city communities is significant. The findings of this study provide data and a theoretical basis for the low-carbon construction of sponge cities in China.

Diagnosing communities’ childcare friendliness: case studies of two South Korean cities

ABSTRACT As the low birth rate in Korea is a pressing issue, enhancing children’s quality of life and creating a favorable childcare environment have become crucial national priorities. This study defines the concepts of childcare friendliness and a childcare-friendly community and develops a mixed-method framework to diagnose communities’ childcare friendliness. Specifically, it integrates neighborhood-level quantitative measures of the supply levels and physical accessibility of childcare-related infrastructure, along with a qualitative survey of residents’ needs and participatory workshops on their ideal childcare-friendly communities. The diagnostic framework of the study was applied to two distinctive urban-rural consolidated cities, Namyangju, including new cities, and Gongju, dominant in rural areas. The results show intercity and intracity spatial disparities in the current status and desired future of childcare-friendly communities in both cities. The concept, methodological framework, and results of this study can help local governments and communities identify unique issues with neighborhood childcare and formulate locally tailored policies and urban/regional plans towards a society conducive to child rearing and development.

Pengaruh Digital Marketing, Influencer Marketing Dan Ewom, Terhadap Keputusan Pembelian Viva Cosmetic di Kota Bat

This research investigates how digital marketing, influencer marketing, and ewom influence consumers' decisions to buy Viva Cosmetic in the city of Batam. The population of this study is the Sagulung community in Batam city who use Viva Cosmetic in 2024, but their number is unknown. The number of samples collected using the Jacob Cohen formula reached 204 people who were chosen deliberately. Data quality testing, classical assumption testing, and hypothesis testing are several steps in the data analysis process. The results of multiple linear aggression analysis show that digital marketing influences purchasing decisions by 34.2%. Influencer marketing influences 35.1% of purchasing decisions, and Ewom influences 35.6%. According to coefficient of determination (R2) analysis, digital marketing, influencer marketing, and eWOM can be responsible for 57.6% of the variation in purchasing decisions. The t test and f test show that EWOM, influencer marketing, and digital marketing have a positive and significant influence, both partially and simultaneously, on consumers' decisions to buy Viva cosmetic products in Batam

Pengaruh Citra Merek, Harga, Kualitas Produk dan Promosi terhadap Keputusan Pembelian (Survei Konsumen Uniqlo di Jabodetabek)

The reason researchers chose the uniqlo brand as research in Jabodetabek is based on the very high mobility of the capital city community, requiring comfortable clothing for outdoor and indoor activities. This study was conducted to determine the effect of brand image, price, product quality and promotion on purchasing decisions of uniqlo consumers in the cities of Jakarta, Bogor, Depok, Tangerang and Bekasi. The research methodology uses a descriptive quantitative approach using multiple linear regression analysis which includes classical assumption tests, hypothesis testing and multiple linear regression analysis. Based on the results of multiple linear regression analysis, the equation purchase decision (Y) = 2.752 + 0.273(brand image) + 0.279(price) + 0.230(product quality) + 0.022(promotion) with an r square value of 0.431. The independent variable in this study only has a contribution of 43.1% to influence the dependent variable. While the other 56.9% is influenced by other factors.

Digital Divide dalam Adopsi Mobile Banking di Kota Purbalingga: Suatu Kajian

One sign of progress in the banking industry is the creation of mobile banking services that provide convenience for customers. However, the use of mobile banking is not evenly distributed in all regions, one of which is Purbalingga City which still has minimal use of digital transactions, especially mobile banking. This research aims to find out whether there is a digital gap regarding the use of mobile banking in Purbalingga City. This research uses digital divide variables consisting of motivation, physical &amp; material access, mobile banking skills and also usage, using quantitative methods using PLS-SEM as a data analysis technique. The sampling technique used in this research is nonprobability sampling with purposive sampling. Data collection uses secondary data and primary data through distributing questionnaires. This research consists of 301 samples taken from the population of the Purbalingga City community who use mobile banking. The results of this research show that there are 4 (four) latent variables consisting of motivation, physical and material access, as well as skills and use of mobile banking have a positive and significant effect on the use of m-banking in Purbalingga City.

The Role of Stakeholders In Achieving Surabaya Zero Child Marriage By 2024 to Realize Gender Equality

This study aims to analyze and describe the Role of Stakeholders in Realizing Surabaya Zero Child Marriage in 2024 to Achieve Gender Equality. This research uses a descriptive qualitative research design. A collaborative network involving the city government, private sector, NGOs, communities, and religious organizations such as Muslimat NU in the city of Surabaya has shown significant results in suppressing the rate of child marriage. Through effective coordination, fair resource distribution, transparent communication, and continuous program innovation, this network has made substantial progress towards the zero child marriage goal. However, there are still areas that require further attention, especially in terms of improving access to resources and strengthening coordination. By continuing to strengthen collaboration and applying lessons from experiences, Surabaya can achieve the goal of completely abolishing child marriage.

Improving Pulmonary Tuberculosis Treatment Adherence: The role of patient knowledge in Cirebon, West Java, Indonesia

Background: With 10 million cases around the world, pulmonary tuberculosis (TB) has been classified as a highly contagious disease and mostly affecting low and middle countries. Having the second highest incident cases in West Java of Indonesia, Cirebon becomes a challenging city in order to reduce the number of TB cases in the country. Aims: This study aims to identify the patients’ knowledge and treatment phases, and how the two factors encourage patients to comply with their medication. Methods : This cross-sectional observational study was conducted among 91 new pulmonary tuberculosis patients at the Cirebon City Community Lung Health Centre, selected using random sampling. Not only respondent characteristics, but also data on the patients' knowledge levels, treatment phases, and medication adherence were collected using a questionnaire and medical records. To assess the relationship between these variables, the collected data was then analyzed using the Spearman Correlation test. Ethical clearance was obtained from the Health Research Ethics Commission, and informed consent was gathered from all participants. Results: This study reveals the most updated characteristics of the Tuberculosis patients at the Cirebon City Community Lung Health Center aged 15-64 years old with treatment duration ranged 1-6 months. The majority have insufficient knowledge about tuberculosis (45.1%), and 75.8% of patients adhered to their prescribed medication regimen, regardless of their knowledge level. The data indicates a significant positive correlation between knowledge level and medication adherence (p = 0.015), with 95% of patients with good knowledge adhering to treatment compared to only 34% with poor knowledge. Furthermore, there is a significant relationship between adherence and treatment duration (p = 0.002), as 85% of patients who adhered to treatment did so for more than two months. Conclusion: The study shows that patients with better knowledge of tuberculosis are more likely to stick to their medication, which also leads to longer treatment durations. Given the high incidence of TB in the region, these findings suggest the need for targeted educational programs to enhance patients' understanding of TB, thereby improving adherence to treatment protocols. Received: 20 May 2024, Reviewed: 09 June 2024, Revised: 26 August 2024, Accepted: 30 August 2024.

Peranan Partai Keadilan Sejahtera (PKS) dalam Meningkatkan Partisipasi Masyarakat pada Pemilihan Umum Tahun 2024 di Kota Padang

This research was conducted with the aim of explaining the role of the PKS party in increasing Political Participation in the 2024 General Election in Padang City This research uses a qualitative descriptive approach. Data collection was carried out through interviews and documentation studies. In determining the informant, the technique used is purposive sampling. The informants consisted of the Chairman of the Padang City PKS DPD, the Secretary of the Padang City PKS DPD, the deputy secretary of the Padang City PKS DPD, and the Padang City Community. The validity in this study uses the triangulation technique of data sources and methods. The data analysis technique in this study uses Manual Data Analysis Proedure (MDAP), which is qualitative data analysis that is carried out manually, namely daily notes, transcripts, coding, categorization, themes and memos. The results of the study show that the Prosperous Justice Party (PKS) in Padang City plays an important role in increasing public participation in the 2024 General Election. Through various political socialization strategies, such as political education, socialization of programs, campaigns, and candidates, PKS has succeeded in introducing political values, work programs, and the party's visions and missions to the public. Factors that affect the role of the PKS party in increasing public participation in the 2024 general election in Padang City include socialization media factors, party administrators, party members, and the type and form of programs

Political marketing mix and the influence of social media promotion on voting decision through perceived value: a study of the 2020 South Tangerang city election

This research aims to examine the influence of Marketing Mix (4P) variables consisting of product, price, place, and promotion, perceived value, and vote decision. The approach used in this research is a quantitative approach. The sample used in this research is the community in South Tangerang City registered in the Permanent Voter List in the 2020 South Tangerang City Regional Election, totaling 175 respondents. Research data was obtained from the result of filling out a questionnaire and analyzed using Structural Equation Modeling analysis techniques with the help of the Smart PLS program. The results of this research show that (i) Political Product affects the voting decision; the higher the political product possessed by the political candidate, the higher the voting decision, and vice versa; (ii) Political Price affects the voting decision; the higher the Political Price, the higher the voting decision, and vice versa; (iii) Political Place does not have a significant effect on voting decision, which means that people in South Tangerang City prefer promotion through social media; (iv) Political Promotion affects the Voting Decision; the higher the Political Promotion, the higher the Voting Decision, and vice versa; (v) Political Promotion affects perceived value; the higher the political promotion, the higher the perceived value in the community, and vice versa; (vi) Perceived Value affects the Voting Decision; the higher the Perceived Value, the higher the Voting Decision, and vice versa; (vii) Perceived Value positively mediates the relationship between Political Promotion and Voting Decision. The promotion variable has the highest value and the strongest influence on voting decision. In general, the conclusion drawn from this research is that the implementation of Marketing Mix (4P) is important in influencing the voting decision of the community in South Tangerang City. Political candidates can pay attention to these aspects to strengthen their advantage in future political contests.

Brand and Country of Origin Towards Consumer Attitudes in Choosing Smartphones

As technology advances, smartphone devices become a fascinating topic for conversation. The growth of multiple smartphone brands as choices appears to be inextricably linked to the relevance of customer attitudes in deciding which smartphone to use. The growth of multiple smartphone brands as choices appears to be inextricably linked to the relevance of customer attitudes in deciding which smartphone to use. Furthermore, when choosing a smartphone, shoppers consider the product's nation of origin. This study uses a quantitative approach method. Involving the 100-person Dumai City community. The findings of the partial analysis indicate that brands have a positive and significant effect on consumer attitudes and country of origin variables have a positive but not significant effect on consumer attitudes. Brand and country of origin together have a positive and significant effect on consumer attitudes in the Dumai City community. The result of the Determination Coefficient is 21.3%, with the remaining 78.7% impacted by other variables.