Understanding and predicting dune erosion is crucial for coastal hazards mitigation, ecosystem preservation, as well as the protection of human settlements and infrastructure along sandy coastlines. However, our knowledge regarding the influence and potential importance of internal sand moisture content on wave-driven dune face erosion processes remains limited. This paper presents the findings from an extensive series of controlled wave flume experiments of eroding, unvegetated dunes, combining a range of wave conditions and water levels. A further variable that is studied directly for the first time is the internal moisture content of the dune. The initial moisture content and its evolving dynamics within the eroding dune face are quantified, revealing this to be a determining factor of the observed erosion rates, the final horizontal erosion distance, and the dune face failure type. Importantly, infiltration into the dune with each wave was not a driving mechanism of observed failures, but rather the rapid increase and then decrease of the phreatic surface within the dune, resulting in excess pore pressures and destabilization of the sediment matrix. Based on these observations two distinct mechanisms of shear failure and resulting dune face slumping are identified for unsaturated dunes corresponding to ‘minimum’ and ‘field capacity’ internal moisture content: Type 1 is associated with a circular failure surface in the absence of notching at the base of the dune, while for Type 2, notching is present and the failure surface is vertical. Under fully saturated conditions, the phreatic surface is observed to decouple from the wave runup, with excess water continuously exiting the dune face near the base. This results in rapid shear failure with no notching (Type 3). Significantly, dunes with saturated initial pore moisture content above the capillary fringe are observed to have up to 35 % greater erosion potential, consistently receding further landward than the two unsaturated counterparts as well as undergoing slumping in the absence of wave impact. A new conceptual framework is presented, comprising of a three-phase erosion sequence that directly links dune face failure mechanisms to wave runup and prevailing groundwater conditions.