Cigarette Brand Preferences Research Articles

From the Centers for Disease Control and Prevention. Changes in the cigarette brand preferences of adolescent smokers--United States, 1989-1993

From the Centers for Disease Control and Prevention. Changes in the cigarette brand preferences of adolescent smokers--United States, 1989-1993

Changes in the Cigarette Brand Preferences of Adolescent Smokers—United States, 1989-1993

Approximately three million U.S. adolescents are smokers, and they smoke nearly one billion packs of cigarettes each year. The average age at which smokers try their first cigarette is 14 1/2 years, and approximately 70% of smokers become regular smokers by age 18 years. Evaluating the changes in the brand preferences of young smokers can help identify factors that influence adolescents' brand choice and may suggest smoking-prevention strategies. This report examines changes in the brand preferences of teenaged smokers from 1989 to 1993 using data from CDC's 1993 Teenage Attitudes and Practices Survey (TAPS-II) and comparing them with data from the 1989 TAPS.

From the Centers for Disease Control. Comparison of the cigarette brand preferences of adult and teenaged smokers--United States, 1989, and 10 US communities, 1988 and 1990

From the Centers for Disease Control. Comparison of the cigarette brand preferences of adult and teenaged smokers--United States, 1989, and 10 US communities, 1988 and 1990

Comparison of the Cigarette Brand Preferences of Adult and Teenaged Smokers—United States, 1989, and 10 US Communities, 1988 and 1990

Tobacco use is the single most preventable cause of death in the United States (1). Approximately three fourths of adult regular smokers tried their first cigarette before the age of 18 years (National Institute on Drug Abuse [NIDA], 1988 NIDA Household Survey, unpublished data); about half had become regular smokers before their 18th birthday (2). Knowing what brands young smokers prefer may suggest what encourages them to smoke and may suggest smoking-prevention or smoking-cessation strategies (3-5). To determine brand preferences of smokers, data were reviewed from CDC's National Center for Health Statistics' 1989 Teenage Attitudes and Practices Survey (TAPS) and the National Cancer Institute surveys of adults in 1988 and 9th-grade students in 1990 in 10 U.S. communities* participating in the Community Intervention Trial for Smoking Cessation (COMMIT) evaluation (6). This report examines the findings of these surveys on the cigarette brand preferences of adult and teenaged smokers.

Reinforcing effects of cigarette advertising on under‐age smoking

Interviews were conducted with 848 Glasgow children aged between 11 and 14 years. There were consistent differences between smokers and non-smokers. Smokers tended to be more adept at recalling, recognizing and identifying cigarette advertisements. This suggests they tend to pay more attention to cigarette advertising. Smokers also tended to be generally more appreciative of cigarette advertising. Moreover, this greater awareness and appreciation of cigarette advertising was independent of other important predictors of under-age smoking, such as smoking by peers, siblings and parents. These findings, taken in conjunction with previous research, indicate that cigarette advertising is reinforcing under-age smoking. The smokers showed an enhanced or heightened preference for Kensitas Club, the brand favoured by adults. This is consistent with previous research indicating that promotional devices which help determine and reinforce adult cigarette brand preferences have an even greater effect on under-age smokers.

Cigarette brand preferences of teenagers and adults

Cigarette brand preferences of teenagers and adults