The purpose of this study is to explore in depth what experiences professors have while providing academic advising at universities. For this purpose, five professors with academic advising experience at K University in Chungcheong Province were selected as research participants and interviews were conducted. The collected data were analyzed using the constant comparison method. The results are as follow. First, professors covered five areas in academic advising: adaptation to college life, academics, career path, psychology-emotion, and others. Second, the positive experiences in academic advising recognized by professors were divided into two areas: direct effects and indirect effects. Third, four areas were identified regarding the difficulties experienced by professors while carrying out academic advising: lack of administrative support, psychological burden, difficulties due to student characteristics, and limitations arising from the role of advisor (dual relationship). Fourth, the support plan for academic advising recognized by professors were organized into two areas: close support for academic advising and separation of professors academic advising, and professional counseling. Based on these results, a support plan for professors' academic advising and implications for higher education were discussed.