In order to contribute to molecular structure – physical property relationship for chiral self-assembling materials, two chiral compounds derived from the lactic acid have been designed. Mesogenic core of materials consists of two benzoate units and one hydroquinone unit connected by the ester linkage groups and two flexible alkyl chains. Different lengths of the chiral alkyl chain were tested, while the length of the achiral alkyl was kept same for all materials. The mesomorphic properties were established by polarizing optical microscopy and differential scanning calorimetry. Both materials possess reasonably broad and stable cholesteric (N*) phase down to room temperature. The rheological characterisation was performed in the N* phase on the compound with shorter chiral alkyl chain using a rotational rheometer in a plate/plate geometry with and without external electric field applied perpendicularly to the flow direction. The results reveal a shear thinning behaviour, even without electric field applied. The N* phase exhibits a slight electrorheological effect, at low shear rates, that continuously decrease with the increase of the shear rate, due to the competition of the flow and electric fields. The mesomorphic behaviour of the designed materials was compared to structurally similar materials. Quite broad temperature range of the N* phase down to room temperature makes studied lactic acid derivatives as suitable chiral dopants for design of new multicomponent mixtures targeted for various applications in photonics and optoelectronics.