Human individualistic loneliness impels us to live as a couple and to achieve male/female complementarity, affection, and reciprocity. The scientific journalism of this article paraphrases the content of its bibliography when reviewing the choice of a partner, its satisfaction and complications and preventive instruction of circumstances that cause rupture. The flaw, since the election, ignores the mechanisms between reason and sexual instinct. The problem of love is not to be loved but to develop such a capacity, since maladjustment and monotony extinguishes it. The elector/chosen act and its simultaneous reasons are described: conscious (homogeneity/heterogeneity of the encounter; emulation of the animal model; type, link dynamics and social networks; sociodemographic aspects; geographic location and accessibility; sexual sharing and immediate/future expectations), and unconscious (election problems, dyadic interaction and parental history; defense mechanisms, exchange of dissociations; idealization; negative reciprocity, power struggle, projective identification, search for appreciation for the other; narcissism, false self, delay/avoidance mechanisms liability, insecurity, trespass and collusion). A healthy couple understands/attends to the creation and maintenance of ""we"", eliminates the power struggle and produces permanent conciliation. Agreement and tolerant understanding are essential for a satisfactory, stable, and lasting emotional relationship. Keywords: Choice of partner; conscious/unconscious reasons; “we”; power struggle; conciliation