Lifestyle Choices Research Articles

Customer experience and sustainability in social, environmental and economic contexts

Purpose The purpose of this paper is to introduce a new conceptual framework that integrates customer experience and sustainability across social, environmental and economic dimensions to facilitate sustainable development. Design/methodology/approach Sustainability is widely recognized from an industrial perspective; however, the relationship between customer experience and sustainability has been limitedly explored in the existing literature. An ethnographic study of two international retail chains has been undertaken, using illustrative case studies to assess the companies’ sustainability practices across social, environmental and economic dimensions. Findings This research emphasizes the importance of enhancing customer experiences to align sustainable practices with consumer expectations. The findings of this study indicate that social sustainability should be prioritized in consumer lives by maintaining high-quality living standards, while environmental sustainability should focus on creating experiences that encourage sustainable lifestyle choices. Economic sustainability should be operationalized by concentrating on mutually beneficial performance areas. Overall, companies must adopt a holistic approach that integrates the social, environmental and economic dimensions into sustainability practices to drive positive customer experiences. Originality/value This study examines the sustainability performance of retail companies across social, environmental and economic dimensions. This study introduces a novel approach to sustainable development through the customer experience perspective.

Body Image Perception and Weight Control Behavior among Secondary Level Students in Dharan

Body image perception serves as a motivation for weight control practices in adolescents. This study evaluates secondary school students' body image perception and weight control behaviors. A descriptive cross-sectional study was conducted among 280 students enrolled in classes 9 to 11 in a secondary school. The sample was selected through multi-stage random sampling. To gather data, a self-administered questionnaire, Stunkard figure rating scale for perception of body image, and Weight control strategy scale were used to measure weight control behavior. Collected data was coded and entered into SPSS version 16, then analyzed using descriptive and inferential statistics, chi-square, and Mann-Whitney U test. The study found that 30.6% of students were satisfied with their body image, while 69.4% were dissatisfied. About 59.8% had normal weight, 23.6% were underweight, 13.3% were overweight, and 3.3% were obese. Moreover, 25% of students wanted to stay the same weight, 36.2% were trying to lose weight, and 29.2% were trying to gain weight. A significant association was found between body image perception, body mass index, and age. This study concluded that most students are dissatisfied with their body image and engage in weight control behaviors despite being of normal weight. Promoting satisfaction in body image perception and healthy weight management demands that programs related to healthy lifestyle choices be conducted in schools to educate them.

REVITALIZING THE MIND: MEDHYA RASAYANA’S HOLISTIC INFLUENCE ON MENTAL WELLNESS.

Ayurveda’s holistic approach to mental health, mainly through Medhya Rasayana, offers a comprehensive framework for enhancing cognitive and emotional well-being. Medhya Rasayana encompasses a range of rejuvenating herbs like Brahmi and Shankhapushpi described under Chikitsa Sthana of Charaka Samhita. Their description at the beginning of Chikitsa Sthana shows how important they are. They play a crucial role in supporting cognitive functions, improving memory, and alleviating symptoms of mental disorders. Mental health is deeply intertwined with physical health, lifestyle choices, and environmental influences. Medhya Rasayana uses are customised according to individual Prakriti and current Dosha Vikriti, ensuring that each treatment aligns with the unique needs of the person. By focusing on root causes rather than just alleviating symptoms, Ayurveda provides a multifaceted approach to mental health that encourages long-term wellness, self-discovery, and harmony in life.

Polymerization of dietary fructans differentially affects interactions among intestinal microbiota of colitis mice.

The intestinal microbiota plays a critical role in maintaining human health and can be modulated by dietary interventions and lifestyle choices. Fructans, a dietary carbohydrate, are selectively utilized by the intestinal microbiota to confer health benefits. However, the specific effects of different fructan types on microbial changes and functions remain incompletely understood. Here, we investigated how the intestinal microbiota responds to fructans with varying degrees of polymerization in the context of gut dysbiosis. Both low molecular weight fructo-oligosaccharides and high molecular weight levan suppressed intestinal inflammation in a colitis mouse model, mitigating intestinal fibrosis and dysbiosis. Although both the effects of fructo-oligosaccharides and levan are microbiota-dependent, distinct modulation patterns of the intestinal microbiota were observed based on the molecular weight of the fructans. Levan had a more pronounced and persistent impact on gut microbiota compared to fructo-oligosaccharides. Levan particularly promoted the abundance of Dubosiella newyorkensis, which exhibited preventive effects against colitis. Our findings highlight the importance of polymerization levels of dietary fructans in microbiota alterations and identify Dubosiella newyorkensis as a potential probiotic for treating inflammatory diseases.

A Sociological Study about Effects of Global Media on Youth Culture in Dera Ghazi Khan

The study employs quantitative techniques to support the theory, using a structured approach to forecast causal relationships, measure variations and describe population characteristics. Conducted in Dera Ghazi Khan, the research targets 300 university students selected through a two-stage sampling process. In conclusion, the findings highlight the significant impact of global media on various aspects of culture, including food preferences, music, language, and dressing styles. The majority of respondents acknowledge that global media influences their culture with Chinese cuisine being most prominently promoted, and the widespread appeal of Pop & Rock music. Furthermore, global media's promotion of foreign cultural practices is seen as encouraging the adoption of such practices, especially among the youth. Additionally, there is a clear association between the promotion of global media dressing styles and the perception of cultural changes. The preference for fast food over home-cooked meals and the increasing use of English in academics, influenced by global media's promotion of certain accents, further emphasize the growing influence of global media on lifestyle choices. Recommendations for future research could explore strategies to balance global media influences with the preservation of cultural heritage, especially in educational and community settings.

The exposome impact on hair health: non-pharmacological management. Part II⋆.

Hair holds a significance that surpasses mere aesthetics, as it plays a pivotal role in our social interactions and contributes significantly to the definition of our self-esteem. Central to this understanding is the concept of the exposome, which encompasses intrinsic elements like genetics and physiological changes, as well as extrinsic factors such as UV radiation, pollution, lifestyle choices, and chemical treatments. These factors may significantly impact hair health and hair aging. Expanding upon the groundwork laid by the first part of this research (Cedirian et al., 2024), this study aims to deepen our understanding of exposome influence on hair. Specifically, through a narrative review of current literature, this second part endeavors to provide non-pharmacological treatment solutions and effective strategies to mitigate the negative impact of the exposome on hair health.

Sex differences in gut microbiota, hypertension, and cardiovascular risk.

The intricate ecosystem of the gut microbiome exhibits sex-specific differences, influencing the susceptibility to cardiovascular diseases (CVD). Imbalance within the gut microbiome compromises the gut barrier, activates inflammatory pathways, and alters the production of metabolites, all of which initiate chronic diseases including CVD. In particular, the interplay between lifestyle choices, hormonal changes, and metabolic byproducts uniquely affects sex-specific gut microbiomes, potentially shaping the risk profiles for hypertension and CVD differently in men and women. Understanding the gut microbiome's role in CVD risk offers informative reasoning behind the importance of developing tailored preventative strategies based on sex-specific differences in CVD risk. Furthermore, insight into the differential impact of social determinants and biological factors on CVD susceptibility emphasizes the necessity for more nuanced approaches. This review also outlines specific dietary interventions that may enhance gut microbiome health, offering a glimpse into potential therapeutic avenues for reducing CVD risk that require greater awareness. Imbalance in natural gut microbiomes may explain etiologies of chronic diseases; we advocate for future application to alter the gut microbiome as possible treatment of the aforementioned diseases. This review mentions the idea of altering the gut microbiome through interventions such as fecal microbiota transplantation (FMT), a major application of microbiome-based therapy that is first-line for Clostridium difficile infections and patient-specific probiotics highlights more innovative approaches to hypertension and CVD prevention. Through increased analysis of gut microbiota compositions along with patient-centric probiotics and microbiome transfers, this review advocates for future preventative strategies for hypertension.

Association Between Sugar-Sweetened Beverage Consumption and Frailty Among Older Adults With Hypertension: Evidence From the National Health and Nutrition Examination Survey 1999-2020.

Frailty is a condition characterized by increased vulnerability to adverse health outcomes, particularly among older adults. With the significant prevalence of hypertension and the consumption of sugar-sweetened beverages (SSBs) in this demographic, it is essential to explore their potential combined effects on frailty. This cross-sectional study utilized data from the National Health and Nutrition Examination Survey (NHANES) spanning 1999-2020, involving 13,465 hypertensive adults aged 60 and above. Frailty was assessed using a Frailty Index based on 49 deficits, categorizing individuals as frail if their score was ≥ 0.25. SSB consumption was measured through 24-h dietary recalls. Multivariate logistic regression analyses, adjusted for various confounding factors including age, sex, body mass index (BMI), socioeconomic status, and lifestyle choices, indicated that SSB consumption was independently associated with an increased likelihood of frailty (odds ratio = 1.18, 95% confidence interval: 1.02-1.37, p = 0.02). Additionally, restricted cubic spline curve fitting revealed a linear relationship between SSB intake and frailty levels. Our findings suggested that SSB consumption was associated with frailty in older hypertensive adults, emphasizing the need for further research on the underlying mechanisms and potential interventions.

Artificial Intelligence in Pharmacy: Innovations, Applications, and Future Emerging Challenges

AI is transforming the world of pharmaceuticals, spurring innovation in areas like drug discovery, drug development, drug manufacturing, microbiology and personalized medicine. Artificial intelligence (AI) is changing the way drugs are identified, provided, and optimized to ensure patient safety by utilizing advanced technologies such as machine learning (ML), deep learning (DL), and natural language processing (NLP). This aids in the faster, accurate identification of drug candidates, enhances clinical trials, and leads to improved therapeutic pipelines by facilitating precise and efficient data analysis. AI helps speed up drug discovery through analyzing vast datasets to also predict molecular interactions and possible side effects. In microbiology, AI is contributing both to identifying antimicrobials and tackling the challenges presented by antimicrobial resistance (AMR). AI applications on patient-data (such as genetic information, lifestyle choice, and clinical histories) can contribute in delivering personalized medicine that enhances the efficacy of treatment by providing information for exposures and reducing negative outcomes. In addition, it strengthens pharmacovigilance initiatives through real-time analysis of drug safety in the post-market space, early detection of ADRs, and risk assessment to address safety concerns for patients. AI has also been a game-changer in various pharmaceutical manufacturing areas where AI accelerates the production process and improves product uniformity. Artificial intelligence-based algorithms are maximizing automation, making supply chains more efficient, and reinforcing quality management systems. AI can track manufacturing processes in real time by examining data from sensors and equipment, allowing it to identify and address problems before they arise, leading to more efficient and manufacturing processes. However, there are still substantial barriers to the widespread adoption of AI in healthcare. One pressing issue is how to tailor AI technologies to healthcare systems that, in general, have quality and standardized datasets to provide the best possible outcomes. Challenges associated with data privacy, regulatory frameworks, and the need for transparent and interpretable AI models persist. The obstacles remain, but the potential to transform drug development, manufacturing, and patient care is immense with AI. This review discusses the expected impacts of AI in the pharmaceutical practices and the challenges ahead to be able to unlock these benefits from AI in a health-care setting. Key Words: Artificial Intelligence, Precision Medicine, Drug Discovery, Machine Learning, Pharmacovigilance

The influence of dietary and lifestyle factors on GERD-related dental erosion: A literature review

Background: Gastroesophageal reflux disease (GERD) is a chronic gastrointestinal disorder commonly associated with dental erosion. GERD-related dental erosion is influenced by various factors, including dietary habits and lifestyle choices. Purpose: This article aims to review the influence of dietary and lifestyle factors on GERD-related dental erosion based on a literature review. Methods: This study employed a literature review methodology, analyzing articles published between 2019 and 2024. Data sources were obtained from databases such as PubMed, Google Scholar, ScienceDirect, and Elsevier. A total of 8 articles met the inclusion criteria and were analyzed further. Results: Studies indicate that the consumption of acidic foods and beverages, such as citrus fruits and carbonated drinks, exacerbates dental erosion in GERD patients. Lifestyle factors, such as late-night eating and caffeine consumption, were also found to increase the risk of dental erosion. Conversely, the consumption of milk was associated with a reduction in the severity of erosion. GERD also affects the salivary profile, including lowering the pH and buffering capacity of saliva, thereby increasing the risk of enamel demineralization. Conclusion: Dietary and lifestyle factors play a significant role in increasing the risk of GERD-related dental erosion. A holistic management approach, including dietary modifications, lifestyle changes, and regular dental health monitoring, is necessary to reduce the impact of GERD on dental health.

Health-Promoting Behaviors in Male Patients with Opioid Use Disorder: An Exploratory Study

ABSTRACT Health-promoting lifestyle and behaviors play a crucial role in the prognosis of an illness as well as in healing. With the significant global burden of unhealthy lifestyle choices, their impact on individuals with substance use disorders can be particularly burdensome, hampering overall well-being. This study assesses health-promoting lifestyle and behavior and dietary habits among treatment-seeking male patients with opioid use disorders. This cross-sectional observational study enrolled 179 male patients undergoing treatment for opioid use disorder in a treatment center dedicated to addiction services. Data were collected using a semi-structured questionnaire, the Health-Promoting Lifestyle Profile II (HPLP-II), the Maudsley Addiction Profile, and a food frequency questionnaire adapted for the north Indian diet. The mean age of the sample was 31.5 years, and almost half of the participants were underweight (n = 86, 48.0%). Participants often engaged in some health-promoting behaviors, such as nutrition, stress management, spiritual growth, and interpersonal relations; and generally neglected aspects of physical activity and health responsibility. Over half of the participants consumed less energy than recommended, while about a fourth failed to meet daily protein intake recommendations. The study underscores the need to incorporate lifestyle and dietary assessment and modification alongside psycho-pharmacological treatment for patients with opioid use disorders.

GAYA HIDUP MASYARAKAT DAN MINAT BELI PAKAIAN BEKAS (THRIFT) DALAM PERSPEKTIF EKONOMI ISLAM

This research investigates the evolving lifestyle trends that have influenced consumer preferences for secondhand clothing, commonly known as “thrift.” The study aims to comprehend how lifestyle choices and costumer interests contribute to the practice of thrifting within the community, while also exploring the Islamic economic perspective on these lifestyle choices and consumer interests related to secondhand clothing utilization (thrift). Employing a qualitative research approach, the study focuses on observasing and analyzing thrifting activities at the Panorama Market in Bengkulu city as its research context. The findings reveal that lifestyle plays a pivotal role in shaping consumer interest in secondhand clothing, with community lifestyle choices exerting a positive influences on this interest. Primary factors driving this interest include affordability considerations, the reliability of product quality, alignment with fashion trends, social influence from the thrifting, community, and positive purchasing experiences. Furthermore, the Islamic economic perspetive offers valuable insights and guidance in understanding this phenomenon.

The Needs of Public Health Mitigation as The Impact of Earthquake Disasters in North Sulawesi Region, Indonesia

North Sulawesi is located on a megathrust system and is very vulnerable to destructive earthquake events. Therefore, disaster mitigation from a health perspective must be carried out. Good knowledge will shape a positive attitude as a response that will determine actions in providing effective and optimal health services during a disaster. However, so far, the level of knowledge, attitudes, and actions of doctors in community health centers in North Sulawesi in facing disasters has never been evaluated, so the readiness of doctors in community health centers in facing disasters is still not well understood. One of the effects after a disaster is kidney failure (CKD) due to the lack of fluids needed by the body, making it one of the unavoidable effects of a disaster. Chronic Kidney Disease (CKD) is one of the diseases whose number and prevalence are significant both globally, nationally, and locally in North Sulawesi. The purpose of this research is to: 1) explore the perceptions and experiences of the community regarding the risk factors for CKD, 2) develop and test the effectiveness of a disaster-based education program in increasing community knowledge about CKD prevention. The design used is a multistage mixed method. The research began with the collection of qualitative data through in-depth interviews, followed by the development of an educational program and the experimental testing of the educational program. This research was conducted in Kuwil Village, North Minahasa Regency. A total of 15 participants were involved in the interviews and 38 participants in the experimental phase. Qualitative data is analyzed thematically, while quantitative data is analyzed descriptively through comparison. The results of the qualitative analysis yielded 2 themes. The first theme is the disparity in public knowledge about CKD, and the second theme is the public's efficacy regarding the prevention and impact of CKD. The analysis results using the paired t-test obtained a p-value of 0.000, which means that the disaster-based education program is effective in increasing public knowledge about CKD and its prevention. Having sufficient knowledge and adequate sources of information can help the community in making healthy lifestyle choices, especially in preventing the occurrence of CKD. Disaster-based education programs can be one of the approaches that community health centers can take to improve public literacy regarding CKD prevention.

To Assess the Impact of Smoking on Semen Quality: A Comprehensive Study of Semen Parameters in North Indian Men

Objectives Infertility affects a large proportion of couples worldwide, with male factors accounting for approximately half of the cases. Smoking and other lifestyle choices have been linked to decreased sperm quality, which includes factors such as sperm count, motility, and morphology. This study intends to assess the influence of smoking on sperm quality among north Indian males seeking reproductive treatment. Material and Methods A cross-sectional study was conducted at Matritava Advanced IVF and Maternity Centre in Gurugram, Haryana, India, from September 2023 to June 2024. The study comprised 100 men aged 21–55 years old who were coming for infertility treatment and inclined to participate in the study and were divided into two groups: smokers (n = 50) and non-smokers (n = 50). Semen samples were analysed according to WHO guidelines (2021) to evaluate parameters such as semen volume, sperm concentration, total sperm count, motility, and morphology. Statistical analysis was performed using SPSS software version 25.0. Results The average age of smokers and non-smokers was 35.10 ± 4.41 years and 35.72 ± 3.80 years, respectively (p = 0.45). Smokers showed more abnormalities in semen parameters compared to non-smokers. Key findings include semen volume of (2.86 ± 1.04 ml) in smokers as compared to non-smokers (2.40 ± 0.67 ml) (p = 0.01). Smokers exhibited lower average sperm concentration (51.91 ± 37.81 million/ml) than non-smokers (67.14 ± 56.76 million/ml) (p = 0.07). Smoking significantly reduced sperm morphology (2.70 ± 0.81%) compared to non-smokers (3.50 ± 0.76%) (p < 0.001). There were no significant differences between total and progressive motility between the two groups. Conclusion Smoking has a considerable negative impact on sperm quality, particularly morphology, in males seeking fertility treatment. These findings emphasise the necessity to incorporate smoking cessation 3 months before Starting the fertility treatment to improve reproductive outcomes. Healthcare organisations should emphasise the negative effects of smoking on male fertility and advocate lifestyle modifications as part of comprehensive fertility care.

Hepatoprotective Active Indian Medicinal Plants - A Comprehensive Review

With increasing prevalences connected to environmental pollutants, unhealthy lifestyle choices, and viral infections, liver diseases—including chronic illnesses like cirrhosis, hepatitis, and non-alcoholic fatty liver disease (NAFLD)—represent a significant worldwide health problem. Because of their hepatoprotective qualities, medicinal plants have long been used in traditional medical systems, including Ayurveda, Unani, and Siddha. This article examines many Indian medicinal herbs, including Phyllanthusniruri, Andrographispaniculata, Silybummarianum, and Curcuma longa, that are well-known for promoting liver health. Bioactive substances found in these plants, such as flavonoids, terpenoids, alkaloids, and saponins, have hepatoprotective effects by means of anti-inflammatory, anti-fibrotic, and antioxidant processes. Standardizing herbal formulations, guaranteeing uniform absorption, and carrying out extensive clinical studies continue to present difficulties despite encouraging outcomes. There are promising opportunities to increase the therapeutic potential of plant-based hepatoprotective medicines thanks to developments in pharmacogenomics, nanotechnology, and combination therapy. Validating the effectiveness, safety, and best usage of these herbs as well as combining them with contemporary medical techniques for all-encompassing liver health management require more investigation

Aspects of Biological Age Assessment and Its Significance in Ophthalmology

This article explores the key aspects of biological age assessment and the potential of studying this parameter in ophthalmology. Biological age, as an indicator of the state of the organism, differs from chronological age and allows for a more accurate evaluation of the functional capabilities of organs and systems. In the context of ophthalmology, this parameter is particularly relevant, as eye health and visual function can vary significantly based on individual patient characteristics, including genetic factors, lifestyle choices, and the presence of comorbid conditions. The article analyzes contemporary methods for assessing biological age, including laboratory and instrumental approaches. It presents data on the impact of biological age on the development of various ophthalmological diseases. The importance of a personalized approach to diagnosis and therapy in ophthalmology is emphasized, taking into account the biological age of the patient. The authors propose the implementation of biological age assessment methods in clinical practice to improve treatment outcome predictions and enhance patients’ quality of life. Further research in this area is necessary to develop new strategies for the prevention and treatment of ophthalmopathologies that consider the parameter of biological age.

Oral and Systemic Health in Older Adults: The Imperative Role of Nurses and Dentists in Integrated Smoking Cessation Programs

Background: Oral health is a critical component of overall health, particularly in older adults who face increased risks of oral and systemic diseases. Despite the preventability of many oral disorders, significant disparities exist, exacerbated by factors such as age, socioeconomic status, and access to care. Smoking and other lifestyle choices further complicate these health challenges. Methods: This review synthesizes current literature on the integration of oral health into general healthcare systems for elderly populations. A comprehensive analysis of studies from databases such as PubMed and Google Scholar was conducted, focusing on the roles of dental and nursing professionals in smoking cessation programs and their impact on oral and systemic health. Results: Findings indicate that incorporating oral health into general healthcare services significantly improves health outcomes for older adults. Dental practitioners are essential in advocating for smoking cessation, which can mitigate risks of periodontal disease and other systemic conditions. The review highlights various strategies for integration, including multidisciplinary cooperation, patient education, and addressing common risk factors. Conclusion: The integration of oral health into overall healthcare is vital for enhancing the health of older individuals. By addressing shared risk factors and fostering collaboration among healthcare providers, it is possible to reduce the prevalence of oral disorders and improve quality of life. Policymakers and health organizations must prioritize these strategies to ensure effective healthcare delivery for aging populations

Exploring the Vaginal Microbiome: Implications for Reproductive Health in Indian Women

The vaginal microbiome plays a crucial role in women's reproductive health. It consists of a variety of bacteria that help maintain a healthy environment in the vagina. A balanced microbiome can prevent infections and support overall reproductive health. However, many women in India face challenges such as poor hygiene practices, dietary habits and lack of access to medical care which can disrupt this balance. One significant conclusion is that the diversity of the vaginal microbiome is closely linked to reproductive health outcomes, with a balanced microbiome associated with lower risks of infections and complications. The review emphasizes the role of specific hygiene practices and management, which can significantly impact the composition of the vaginal microbiome. Additionally, dietary habits were found to influence microbial diversity, suggesting that a diet rich in probiotics may promote a healthier vaginal environment. The article advocates for increased awareness and education regarding these factors among women, as they can play a crucial role in enhancing reproductive health and preventing diseases. Overall, this review provides valuable understanding of microbiome and emphasizes that promoting a healthy vaginal microbiome is essential for improving women's health and how lifestyle choices can affect women's health at a microbiological level, particularly in the context of Indian demographics.

Impact of a Community-Based Health Intervention on Health Knowledge, Lifestyle Goals, Dietary Practices, and Physical Activity in Older Adults: A Multisite Cohort Study.

Background: Studies on the effectiveness of community-based health interventions (CBHIs) in improving lifestyle practices among older adults are limited. Objectives: This study evaluated the impact of a CBHI on health knowledge, lifestyle goal attainment, and practices among older adults in Singapore. Methods: Older adults (aged ≥60 years) were recruited from 29 senior recreation centres to participate in the "Wise and Well" programme, a 3-month CBHI designed to empower individuals to make healthier lifestyle choices. Pre- and post-programme assessments of health knowledge, goal attainment, and lifestyle behaviours (dietary practices and physical activity levels) were conducted using a health knowledge questionnaire, Goal Attainment Scaling (GAS), the Modified Dietary Practice Questionnaire (DPQ), and the Global Physical Activity Questionnaire (GPAQ), respectively. Statistical analysis was performed using the Wilcoxon signed-rank and McNemar's tests (α = 0.05). Results: The study comprised 464 participants (mean age 73.1 years [SD 7.6]; 75.9% women). Three months post-program, participants showed significantly increased health knowledge (p < 0.001) and improved lifestyle goal attainment (p < 0.001). Additionally, there was a significant increase in the proportion of participants meeting or exceeding fruit (p < 0.001) and vegetable (p = 0.002) intake recommendations and reductions in sugar-sweetened beverage consumption (p = 0.002). However, no significant changes were observed in fried food consumption or physical activity levels. High health knowledge scores were associated with 2.17 (95% confidence interval 1.02,4.64) times greater odds of increased vegetable intake. Conclusions: The CBHI shows potential as an effective approach to improving health knowledge and enhancing lifestyle goals and practices among older adults.

Translingual practice as a discursive strategy to shape lifestyle and cultural identity

The paper presents a comprehensive examination of the influence of online translingual practice on the lifestyle choices and identity construction of Chinese youth. An analysis of data sourced from platforms such as Weibo and Xiaohongshu finds that the emergence of new lifestyles facilitated by translingual practice transcends traditional social norms, leading to notable shifts in lifestyle preferences. These shifts advocate for active mobility, sustainable practices, clothing habits of inclusive colors and styles, and the adoption of alternative consumption patterns that challenge entrenched standards and regulations. Translingual practice is emblematic of the broader trend towards increased diversity in lifestyle choices within Chinese society. By shedding light on how translingual practice functions as a conduit for communicating and negotiating lifestyle politics, the research offers novel insights into its pivotal role in individual and community identity formation within online spaces and its potential as a transformative force in enriching life choices and prompting action in the real world. Moreover, the study underscores the importance of understanding the rise and popularity of such lifestyles within the context of the interplay between global influences and local dynamics.